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Business Owner
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Design
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🇬🇧100%
United Kingdom
Work Background
Creative Director
Lugano DiamondsCreative Director
Sep. 2021 - Jul. 2025Newport Beach, CaliforniaAs Creative Director at Lugano Diamonds, I lead the brand’s visual identity across campaigns, digital platforms, and bespoke experiences. I manage a small, agile team in an exceptionally fast-paced environment, delivering high-impact work under tight deadlines. My scope includes directing multiple annual campaigns, designing social content, event and Equestrian collateral, and producing a large-scale brand mural. I also led an art-driven campaign in collaboration with renowned paper artist Jeff Nishinaka and spearheaded the complete redesign of Lugano’s online presence—all with a focus on elevating luxury through artful, cohesive storytelling.
Creative Director
Argento SCCreative Director
Jul. 2015 - Jul. 2020New York• Responsible for idealizing, developing and overview production of new products for all licensed Argento Brands. • Manage team os Designers and Product Orders, approving samples and handling suppliers overseas. • Expertise on Home Decor, Gardening, Auto Accessories, Personal Grooming, Smart Home, Pet Products and Outdoor accessories. Key Accomplishments • Conceptualized, developed and managed a new pet line for the Real Simple (magazine), Beauty Line for Brookstone, Auto Accessories for Firestone & many more.
Art Director
Tip TopArt Director
Oct. 2011 - Sep. 2015Visual ID manager of the brand in its multichannel. Responsible for setting, monitoring and retouching of Ad Campaigns and Catalogues. Head designer of POS, turning ideas into Visual Merchandising and Showcases themed materials. Also, managing logistics, delivery and installation for almost a hundred shops of the Franchise Network and Multi brand Partners. Development of illustrations using the main asset of the brand, its characters. Apart from creating, approving and monitoring the production of Branded Products, most of them in China, focusing on the promotional segment and gift sets.
Designer
Carlos MieleDesigner
Jan. 2010 - Sep. 2011• Designer charged with assisting the Marketing Department with the creation of ad campaigns, visual ID layouts, invitations, and a variety of brand assets. • Led a team supporting both brands on Showcases, Runways. • Executed video editing and ad campaign management. KEY ACCOMPLISHMENTS • Created 2 capsule collections of themed Tees for M.Officer (Miele’s B Brand) and prints of a special edition scarf for IBCC, sold at Carlos Miele stores worldwide.
Design Intern
Hotel TransaméricaDesign Intern
Jun. 2009 - Dec. 2009
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