Lugano DiamondsCreative Director
Sep. 2021 - Jul. 2025Newport Beach, CaliforniaAs Creative Director at Lugano Diamonds, I lead the brand’s visual identity across campaigns, digital platforms, and bespoke experiences. I manage a small, agile team in an exceptionally fast-paced environment, delivering high-impact work under tight deadlines. My scope includes directing multiple annual campaigns, designing social content, event and Equestrian collateral, and producing a large-scale brand mural. I also led an art-driven campaign in collaboration with renowned paper artist Jeff Nishinaka and spearheaded the complete redesign of Lugano’s online presence—all with a focus on elevating luxury through artful, cohesive storytelling.