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Work Background
Janet Stone YogaCreative Director
Jan. 2021San Francisco, California, United StatesConceptualized & Executed Campaigns: Led the development and implementation of high-impact social media campaigns, resulting in increased brand visibility and follower engagement.
Global Content Creation: Produced and captured content for social and virtual classes worldwide, ensuring real-time engagement and consistent brand messaging.
Brand Design Leadership: Directed brand design across multiple channels, including social media, web, and marketing materials, ensuring cohesive and compelling visual identity.
Cross-functional Collaboration: Partnered with key stakeholders to align creative strategies with business goals, maintaining brand consistency across all platforms.
Sara Davis StudioBusiness Owner
Apr. 2020Guttenberg, Iowa, United States• Helping clients produce marketing materials that connect with their customers.
• Consulting businesses on creative best practices to elevate their brands.
• Remotely building brand guides, designing, directing photography, and producing shoots. • Brand development through logo design, color palette, font, typeface, site creation, and social strategy.
Le ToteArt Director
Oct. 2017 - Apr. 2020San Francisco, CaliforniaCreative Leadership: Directed seasonal photo and video shoots, ensuring final selections aligned with brand objectives and enhanced brand storytelling.
Campaign Development: Created comprehensive creative briefs, guiding teams through concept development, casting, and execution.
Strategic Budget Management: Managed creative budgets and collaborated with marketing teams to develop data-driven strategies.
Diversity Initiatives: Introduced size-inclusive models, broadening brand representation and appeal.
Stitch FixHead Photographer
Mar. 2015 - Sep. 2017San Francisco Bay AreaBrand Growth Contribution: Art-directed campaign photography that significantly boosted brand growth and customer conversion rates.
Studio Expansion: Built and scaled a state-of-the-art photography studio, managing its growth and overseeing operations.
Team Development: Led a team of full-time and freelance photographers, fostering a collaborative and high-performing creative environment.
Sara Davis PhotographyProfessional Sabbatical
Oct. 2014 - Mar. 2015New Yorkwww.saradavisphotography.com
eBay EnterpriseDirector of Photography
Jun. 2013 - Oct. 2014Greater New York City Area• eBay Enterprise was a creative agency underneath the eBay umbrella. Now Industrial Color.
•. Main clients: NY&Co, Swimsuits For All, Havaianas
•. Launched new fashion e-commerce studio/new team with studio SLA at 100% • Established systems and lighting for product photography workflow • Shot advertising lifestyle photography and editorial web marketing • Secured and shot home page video work (Product headers) • Daily face-to-face interactions with clients. Received an NPS score of 9
• Managed team of 3 full-time employees and 15 freelance employees
Gap Inc. DirectSenior Photographer Old Navy Online
Jan. 2010 - Jun. 2013San Francisco, CA• Hired, trained, and instructed full time and freelance photographers
• Determined “look and feel” for Old Navy product and marketing shoots
• Guided team to greater productivity while maintaining quality
• Partnered with art director, stylists, and post to create guides, standards, and SLA’s
• Tested, documented, and deployed efficient workflow
• Collaborated cross-functionally with digital techs and post artists to identify and address roadblocks
Gap Inc. DirectPhotographer
Mar. 2008 - Jan. 2010San Francisco Bay Area• Designed and documented lighting/set • Exceeded daily shot count in a high volume e-commerce studio • Created and oversaw digital organization of shot-count metrics
• Documented, delivered, and implemented new workflow on photo floor
Sara Davis PhotographyFreelance Photographer/ Assistant
Nov. 2006 - Mar. 2008San Francisco Bay Area• Created an ongoing book of business with multiple clients until I was recruited as staff photographer
• Developed a creative sense of photographic style, set side manner, and workflow with business partners at all levels to consistently deliver successful results
• In charge of managing, archiving, and backing up images in an organized efficient workflow in order to facilitate my business relationships
• Retouched, color corrected, and composited images
• Used HMI, natural light, and strobe combination lighting techniques
TargetFreelance Photo Assistant
Aug. 2006 - Nov. 2006Greater Minneapolis-St. Paul Area• Managed incoming files during fashion, lifestyle, and product shoots as a digital tech
• Enthusiastically took on responsibility of studio organization, file management, and digital assisting to create an atmosphere of trust and comfort with my photographers
• Maintain camera, lighting, and grip equipment
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