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Work Background
The Association of Religion Data Archives (ARDA)Copyeditor
Feb. 2024RemoteCopyedit summary files and codebooks, as well as other documents for this collaboration between the Pennsylvania State University, Indiana University-Purdue University Indianapolis, Lilly Endowment, John Templeton Foundation, and Chapman University.
FastrackCE, LLCeLearning Website Project Manager
Dec. 2023Remote- Achieve consistent monthly savings exceeding 40% through comprehensive budget and team management, including expense control, invoicing, receivables tracking, and subcontractor oversight.
- Resolved website instability issues within 30 days by unifying teams, analyzing logs, and implementing responsive monitoring and troubleshooting protocols.
- Identified significant website security vulnerabilities and implemented security protocols.
- Implemented Agile project management techniques to enhance website stability, performance, and communication.
- Evaluated UX and customer service issues to enhance responsiveness, frontend/backend functionality, and e-commerce flows.
- Managed subcontractors, including invoicing and expense monitoring, while supporting team transitions and evaluating proposals for future staff.
- Facilitated progress meetings with outsourced staff and leadership, developed SOPs, and guided Jira tasks for content and functionality updates, software integrations, and bug troubleshooting.
Turn & Burn PodcastProducer, Editor, Cohost
Nov. 2023Join us as we hear restaurant leaders and lifers tell insider war stories—from the absurd to the awkward to the heartfelt. Stream audio and video episodes at turnburn.co, YouTube, and all podcast platforms.
RuvelleBrand & Business Strategist
Sep. 2023 - Nov. 2023Honolulu, Hawaii, United States · Remote- Performing a brand and business audit, including communications, sales, operations, financials, technology, and customer relations. - Detailing the roadmap for the transition from the existing brand to the new brand.
- Reviewing and revising brand positioning, client retention, mission, values, target audiences, messaging, marketing collateral, communications channels, member management, etc.
- Advising on effective and efficient brand naming, pricing, package configuration, messaging and sales strategy, communications strategy, and relaunch strategy for programs and membership.
- Evaluating the customer experience, building new pathways for customer acquisition, onboarding, nurturing, and retention. - Customer journey mapping, sitemap and user flow development, consulting for website designer and developer.
816 New YorkBusiness + Brand Advisor / Project Manager
Jan. 2020New York City Metropolitan Area · Remote- Engage clients through comprehensive analysis, research, and strategic planning, fostering client development and implementing process improvements. - Leverage Agile project management to align business goals and execute strategic plans while overseeing budget and team management, consistently achieve minimum 40% monthly client savings through expense control and subcontractor oversight.
- Facilitate stakeholder, information-gathering, training, and team alignment meetings by creating and leading presentations. - Drive change management initiatives, guiding enhancements across operations, sales, team culture, training, messaging, and planning.
- Conduct qualitative and quantitative evaluations of customer and stakeholder feedback, financial data, digital platform insights, website analytics, and CRM/automation data. - Implement customer lifecycle strategies, journey mapping, and retention programs, crafting key performance indicators (KPIs), standard operating procedures (SOPs), issue resolution strategies, and comprehensive reports.
- Efficiently respond to Requests for Proposals (RFPs) by managing resource gathering, subcontractor procurement, and proposal development.
The LAMP & CIRCLE (Tufts University)22x20 Cause Campaign Strategist
Mar. 2018 - Feb. 2019Remote- The 22×20 campaign’s goal was to inform and lead 22 million voting-age teenagers to the polls in 2020 U.S. elections.
- Assisted the team of changemakers to stimulate curiosity and disavow misunderstanding among young people about the political process, as well as devise strategy to attract community leaders, educators, students, and corporate sponsors.
- Devising brand and outreach strategy by which to revamp website to better amplify the brand and campaign, encourage action, and build ongoing community around the campaign.
- Rebuilt the brand messaging, graphics, and website to be more impactful in long-term cause marketing efforts, emphasizing value to civic-minded youth, sponsorship, and donation goals.
Red Lentil Vegetarian & Vegan RestaurantTechnology Operations & Brand Manager
Mar. 2011Remote- Provided ongoing business growth and operations consulting to stakeholders.
- Spearheaded the configuration, optimization, and maintenance of the Toast POS system.
- Provided technical support and troubleshooting for technology-related services, ensuring seamless integration and functionality of digital tools and platforms.
- Designed and launched a user-centric, responsive website, prioritizing accessibility and seamless navigation.
- Evaluated and recommended tech solutions to enhance operational efficiency and customer experience.
- Collaborated closely with stakeholders to ensure consistency with brand ethos and customer expectations.
- Executed a comprehensive brand strategy, aligning messaging and visual identity with target audience values.
- Developed and executed targeted campaigns to address customer concerns, promote new offerings, and drive engagement, resulting in increased brand awareness and customer retention.
- Monitored and analyzed customer feedback channels, including social media, email, and review platforms, to identify trends and opportunities for service improvement.
- Proactively engaged with customers to address inquiries, resolve issues, and provide personalized support, resulting in improved satisfaction and loyalty.
816 New YorkSenior Brand Strategist and Communications Consultant
Jan. 2009 - Mar. 2024New York City Metropolitan Area · Remote- Orchestrated design and launch of 50+ responsive CMS-based websites, encompassing key aspects such as discovery, user experience (UX), wireframing, design mockups, sitemaps, content creation, high-performing SEO, security protocols, and the integration of third-party tools like CRM systems and trackers. - Specialized in crafting campaign and landing pages, e-commerce and donor flows, ensuring accessibility, privacy compliance, and effective subscriber/member management.
- Executed over 300 print campaigns, overseeing strategy, design, content, and messaging, along with the production of various collateral pieces such as promotional materials, annual reports, and stationery. Recognized with prestigious awards in campaign, print promotion, and print advertising categories.
- Spearheaded 200+ digital campaigns, focusing on list-building, cross-promotion, and community engagement through diverse channels like websites, content creation, social media, and email marketing. Consistently delivered impressive campaign return on investment (ROI), maintaining rates at or above 1500%, while minimizing expenditure on paid media. Achieved 65%+ email campaign open rate through the implementation of automation and targeted audience segmentation. - Led the development of 70+ brand strategy and identity projects, guiding the creation of personas, attributes, value propositions, brand architecture, messaging, and comprehensive visual systems. - Successfully secured placements with top-tier media outlets, resulting in recognition and features in multiple "best in" categories.
M.LaHart & Co.Graphic & Web Designer
Mar. 2008 - Apr. 2010Litchfield, ConnecticutMaintained 5000-item Netsuite CRM for 60 retail shops with custom inventory, including content descriptions, images, and SEO. Monthly email campaigns each resulted in ~$14,000 in retail sales. Designed ads, posters, quarterly catalogs, postcards, photo books. Led website redesign, SEO, Google Adwords campaigns. Customer service support.
Queue, Inc.Managing Editor / Head Writer / Lead Production Designer
Sep. 2003 - Mar. 2008Shelton, Connecticut · On-siteMaintained weighty, fast-paced production schedule, developing written content and editorial protocol from evaluating state testing materials for No Child Left Behind testing for 25+ state programs across all (K-12) grade levels. Managed editorial calendar and production workflow. Managed, hired, and trained 30+ writers, editors, artists. Handled support requests and editorial issues. Informed alongside leadership on business development, marketing, forecasting, staffing, production, design, and budgeting. Redesigned and managed two company websites.
Arcadia PublishingAcquisitions/Production Editor
Mar. 2002 - Mar. 2003Charleston, South Carolina AreaConducted research to acquire new titles and authors for American history book series. Guided more than 20 authors and managed their book projects through proposal stage, presentation, contract negotiations, editing, layout and pre-flight. Trained and assisted new team members and interns. Initiated team newsletter for distribution to authors.
VariousFreelance Web Designer, Graphic Designer, Editor, Copywriter
Sep. 1999 - Dec. 2008Built client relationships in copywriting, editorial, and design with small businesses and former employers.
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