Monica Salgado - Marketing Manager, N/A

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Work Background

EDUTECHLoftSenior Marketing and Curricular Design Manager

May. 2023

EDUTECHLoftSenior Curricular Design & Digital Art Manager

Sep. 2022 - May. 2023As the Senior Curricular Design & Digital Art Manager at EDUTECHLoft, I lead two key teams within the company. Through my curricular team, I am responsible for developing and ensuring the quality of study programs for higher education institutions, creating academic content for students, and ensuring that it meets pedagogical requirements according to institutional criteria. Additionally, with my digital art team, we develop audiovisual materials for the courses we create, as well as adapting existing materials such as videos, images, infographics, etc. Together with subject-matter experts, we ensure that the content is effective and of high quality. In addition to my curricular and digital art responsibilities, I also develop and execute marketing strategies for the company, managing all social media channels to promote the brand image. I have been involved in the brand renewal process, website rejuvenation, and content development for social media in collaboration with a graphic designer to expand our network of potential collaborators and clients.