Sibongile Horo - Marketing Manager, Wits Commercial Enterprise

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Sales & BizDev

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Work Background

Wits EnterpriseMarketing Manager

Jan. 2023Johannesburg Metropolitan Area · HybridResponsible for identifying key opportunities for business growth. Building cross-team collaborations within the organisation as well as the university to drive successful attainment of KPI’s. Formulating strategies, communicating organisational goals and driving strategy implementation is a key component of the role. KPI’s include: setting revenue targets, deriving tactics to attain targets, new business development, brand management and team management.

Wits EnterpriseMarketing Officer

May. 2018 - Jan. 2023Johannesburg Area, South Africa

Wits Business SchoolMarketing Officer

Apr. 2017 - May. 2018Johannesburg Area, South Africao Developing and implementing marketing strategy for Executive Education o Developing and implementing marketing plan for Executive Education o Developing and implementing communications strategy o Developing and implementing digital and social marketing strategy o Media planning o Media buying o Event planning & management o Lead generation & management o Corporate communication o Budget planning and management o Managing stakeholder relationships (internal & external) o Managing and upholding brand standards internally and externally o Media management o Project Management o Planning and putting processes into place to ensure effective department running

Tsogo SunMarketing Manager

Apr. 2015 - Sep. 2016o Managing and leading a team of 13 o Developing and presenting effective overall marketing strategy o Developing and presenting effective overall communications strategy o Brand management for the property in line with Tsogo brand o Managing the implementation of the casino (and specifically the department’s) strategy o Preparing and managing marketing budget o Conduct major negotiations with alliance o partners, event producers and stakeholders o Identifying new strategic marketing opportunities to grow the business o Identifying PR opportunities and briefing PR agency to action o Devising digital communication strategy and implement o Analysing business results, forecasting and implementing corrective strategies o Scanning the environment to identify best marketing practices and to gain marketing intelligence o Media management o Project Management o Analyzing revenue per business area o Identifying reasons for loss in revenue in conjunction with relevant managers o Managing property events and promotions o Planning and putting processes into place to ensure effective department running o Advising business units on ways to o increase their business effectiveness from a marketing point of view o Identifying opportunities for short and long term cost savings o Implementing HR initiatives as per company policy

Tsogo SunAssistant Marketing Manager

Feb. 2013 - Mar. 2015Witbank Area, South Africao Managing and leading a team of 8 o Evaluating proposed marketing initiatives to ensure compliance with strategy o Evaluating progress with regards to strategy and initiating corrective action where needed o Managing property entertainment and events o Conduct major negotiations with alliance partners o Identifying new strategic marketing opportunities o Initiating and managing specific projects as required by Marketing Manager o Identifying PR opportunities and briefing PR agency to action o Monitor footfall figures on an on-going basis and take corrective actions when needed o Scanning the environment to identify best marketing practices and to gain marketing intelligence o Managing monthly expenditures against budget o Identifying opportunities for short and long term cost savings o Resolving staff problems o Monitoring staff performance trends (e.g. attendance) and initiating corrective actions when needed o Coaching immediate reports

Tsogo SunPromotions & Events Manager

Oct. 2011 - Feb. 2013Johannesburg Area, South AfricaOverseeing property events and promotions, supervising a staff compliment of 6 members Identify events and which are suitable to our market and that meet the department strategy Conceptualizing on events and promotions calendar for the property as well as planning for yearly promotions, events and activities that meet company objectives Prepare concept documents for the specific events and promotion Preparation of cost projections for specific promotions as well as final actual costs on completion of a promotion Ensuring that budgets are adhered to and devising cost effective measures of executing events and having major cost savings on projected budgets Managing promo jocks and ensuring they meet property standards Devising promotional timelines and ensuring everyone adheres to them till successful completion of each project Ensure sufficient staffing levels for promotions & events and liaise with staff and schedule briefings to internal and external departments Analysis of promotions versus objectives and projections Periodically assessing whether the planned activations are meeting ROI as projected and coming up with solutions to maximize ROI with every activation Ensure compliance to procedures set by internal auditing department and report any variances to said procedures Submit post-promotion reports detailing the success of the promotion in terms of attainment of objectives, budgets, recommendations Submit detailed annual, quarterly and monthly promotions and events reports highlighting successes, learning’s and recommendations for future events

Tsogo SunPromotions & Events Co-ordinator

Oct. 2009 - Dec. 2011Nelspruit Area, South Africao Managing a team of 5 o Conceptualising on events calendar for the property o Implementation and running of promotions o Provide an excellent level of customer service to all patrons o Sourcing and ordering of prizes for promotions o Maintain a detailed knowledge of VIP Services events and activities o Preparation of cost projections as well as final actual costs on completion of project

The Creative CounselCampaign Manager

Mar. 2008 - Jun. 2009Johannesburg Area, South AfricaExecution of promotional campaigns Co-ordinate national promotions from inception to final stages In-depth reporting and analysis of promotions Give recommendations based on the post promotion analysis Recruitment of suitable profiled promoters Development of training material with detailed product information Training of promoters Booking of promoters into stores Relationship management: promoters, suppliers and agents Provision of point-of-sale, and other support material to promoters Deal with multiple suppliers and logistics of all stock to national offices Strategic conceptualisation of promotions and events for clients Planning for clients’ products suitable event roll out time Contingency planning and crisis management of campaign processes