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Work Background
Pi Securities Public Company LimitedMember Board of Directors
Jul. 2022Bangkok, Bangkok City, ThailandStock Exchange of Thailand [CGS]
https://www.pi.financial/
5G Catalyst Technologies Co. Ltd.Chief Executive Officer
Mar. 2021 - Dec. 2024Bangkok Metropolitan AreaSmart City Data Platform for Sustainability, Healthcare.
Built, operated and turnover Smart City for the Ban Chang, Rayong Municipality in Thailand.
1st 5G Smart City
Gobi PartnersAdvisor
Mar. 2021 - Jan. 2023Southeast Asia
Gobi PartnersVenture Partner
Jan. 2019 - Mar. 2021Southeast AsiaInvestor Relations, Fundraising, Investment Deal Pipeline, Portfolio Management
Shark Tank ThailandShark
Jul. 2018 - Aug. 2019ThailandShark Tank Thailand is the official Thai Shark Tank for the USA Shark Tank.
https://www.sharktankthailand.com/
Ikigai GroupFounder
Sep. 2017Southeast AsiaStrategy, Execution & Advisory Mandates with Growth Start Ups looking to: Business Strategy, International Business Development & Expansion inbound - outbound SEA, Strategic Marketing Planning & Media, Networks & Partnerships, Fundraising & M&A. B2C, B2B SaaS, Healthcare, Fintech
Digital Infrastructure. Data Centers. Real Estate Finance.
OramiCo-Founder and Group CMO
Apr. 2013 - Dec. 2018Thailand & Indonesia & SingaporeFounded & Exited Moxy, rebranded to ORAMI in 2015, SEAsia’s only women-focused shopping platform, scaling it with a $50M raise and $50M revenue across Thailand and Indonesia. Led strategy, marketing and partnerships, curating 60,000+ SKUs for women’s essentials and lifestyle needs. Built extensive women's network & community & partnerships on tech, entrepreneurship, economic empowerment, issues in Thailand, Singapore, Indonesia, Malaysia, Vietnam, Philippines, Hong Kong, Japan, Taiwan, Shanghai. Secured backing from Ardent Capital, Eduardo Saverin, and Gobi Partners, driving M&A with WhatsNew (2014) and Bilna (2015) to form Orami. Earned press in Bloomberg, TechCrunch, and CNN as a SEA e-commerce pioneer. Exited after building a one-stop online destination empowering women to “have it all.”
LazadaEntrepreneur in Residence
Feb. 2012 - Mar. 2013Bangkok, Bangkok City, ThailandEntrepreneur-in-Residence for Rocket Internet, then turned into first team to launch Lazada Thailand. "Amazon of SEA"
HR & Planning, Buying, Marketing
ICONIC MEDIAManaging Director
Sep. 2009 - Jan. 2013Bangkok Metropolitan Area, ThailandExecutive producer and host specializing in branded entertainment, TV content acquisition, and production for Thailand’s top channels (Grammy, RS, MCOT Channel 9, Kantana, PPTV). Developed hit TV formats like Asia’s Next Top Model and Biggest Game Show in the World (2010).
Co-hosted “The Living” on Channel 5, interviewing icons like Paul Oakenfold and Roger Sanchez. Co-produced the Reggae Festival in Bangsaen (2009, 10,000+ attendees), managing artists like Diana King and Tata Young. Oversaw media, channel management, and digital broadcast consultancy across SEA.
Boonrawd Brewery Co.,LtdDirector of Corporate Planning
Apr. 2005 - Dec. 2007WorldwideLed global distribution strategy for Singha Beer across 44 countries as BRTI’s sole worldwide distributor (ex-Thailand). Established and standardized financial, purchasing, marketing, and pricing models for a global network, driving business development and growth. Set up new country business models and restructured existing subsidiaries, including Singha North America’s strategic overhaul (management, sales, marketing, supply) and Singha Australia’s reorganization. Managed transfer pricing and marketing expenses worldwide, enhancing brand consistency and expansion for Boon Rawd’s drinking products.
Altus Transactional ServicesDirector
Mar. 2005 - Dec. 2013Bangkok and ManilaFinancial Advisory:
Structured Finance, Restructuring, Build-Operate-Transfer for multinational companies region-wide Transactional team underwriting and due diligence in over US$8 Billion in principal value of distressed assets and managed assets with a principal value of US$500 million on behalf of clients: IFC, Barclays Bank, GE Capital, ING Barings in Southeast Asia. PPTV – Digital Terrestrial Broadcasting Channel, December 2012 – 2014 Lead team, bid, won and set up operations for Digital HD Terrestrial TV Channel, www.pptvthailand.com worth US$ 150 million on behalf of client, Dr. Prasert Prasarttong-Osoth,
Monitor GroupConsultant
May. 2004 - Oct. 2004BangkokBangkok, Thailand, from the Singapore office. Consumer Finance Feasibility Project
Lehman BrothersAssociate
Jun. 2000 - Dec. 2004Asia - Ex-JapanLed team in advising Thailand’s PM Thaksin Shinawatra on establishing the National Asset Management Corporation (TAMC), shaping its strategic setup. Underwriting team for $1B in NPL and asset portfolios for Lehman Brothers’ principal transactions across Bangkok, Singapore, Manila, Jakarta, Maldives, and Hong Kong, leading due diligence and business development. Key contributor to Thailand’s first Fitch ‘A’ rated residential mortgage-backed securitization (THB 4.67B, $142M), coordinating with Fitch Ratings and managing financial modeling and deal presentations for multi-country structured finance deals.
PricewaterhouseCoopersAnalyst
Jan. 2000 - Jun. 2000Bangkok Thailand Financial Advisory Services, Corporate Finance & Investment Banking Department Provided a variety of analytical roles on advisory transactions including strategic alliances, Initial Public Offerings, financing options, feasibility studies and the disposal of assets. Industry foci included retailing, technology, logistics, plastics, and auto industries.
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