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Network Power<100 people
Roles
🐦100%
Design
Geos
🇳🇿100%
New Zealand
Work Background
TVNZLead Designer
Feb. 2023Auckland, New Zealand · HybridManager of 6 Designers
+5 Freelancers Creative directing
Ideation
Motion design
Video editing
3D design
Project Management
Project trafficking
Work-flow improvement
Digital productionStudio directing
Brand realignment
TV show development
Studio set design
Staff management
Shift management
Client management
Rockefeller AgencyCreative Director
Jan. 2020 - Jan. 2023Auckland, New ZealandI was the Creative Director at Rockefeller Agency, a strategic brand / communications agency with extensive experience across all sectors but specialising in health. My role is responsible for the creation of large scale advertising campaigns, creative direction, art direction, website design, TVC campaigns, brand, digital design and production. Highlight: Winning the 2022 TVNZ Marketing Award for best strategy in Healthcare with our Front Up with Viagra 2021 campaign for our client Aspen Pharmaceuticals.
AdTorque EdgeSenior Digital Designer
Jan. 2019 - Oct. 2019AucklandShort Term Contract (10 Months).
Specialising in automotive industry.
Designing dealership websites, layouts, customer journey's, designing interface graphics, and associated advertising campaign collateral and graphics for social media platforms and Google Display Network (GDN). Overview:
Customer journey maps and UX frameworks/ User flow.
Working and directing developers in Sydney to build websites.
Producing graphics and user interface graphics for websites.
Producing graphics for marketing campaigns.
Producing campaign graphics for social media channels.
Designing and building html5 display banners.
Filming and video production.
Engaging clients.
Flipside Creative DesignCreative Director
Oct. 2018 - Sep. 2022Auckland, New ZealandFlipside has been set-up to handle any contracting, freelance opportunities and my private client base.
NZME.Creative Director
Feb. 2017 - Oct. 2018Auckland, New ZealandAt NZME I was the Creative Director of the Commercial Design team, leading a team of designers and an Art Director. My team handled all commercial related advertising campaigns across digital, radio and print media within the company. Besides leading the team I was also responsible for the creation of large scale advertising campaigns, creative direction, art direction, team mentoring, performance management through to key account management, client meetings and sales pitch presentations. My key highlight was being responsible for helping NZME win the Destination Rotorua account when my campaign idea and creative design work was pitched against the incumbent.
MediaWorks NZHead of Creative
Oct. 2015 - Feb. 2017Auckland, New ZealandAs Head of Creative Production, I led a design team of digital designers responsible for commercial advertising solutions across MediaWork's range of digital products and services, including TV, digital, websites and radio. I was responsible for workflow schedule management and production management in the team as well as Account Manager communication, client communication, reverse engineering briefs, organising freelancers, creative direction, mentoring, staff performance management, KPI's, ideation, campaign creative and production.
TVNZSenior Online Designer
Dec. 2013 - Oct. 2015Auckland, New ZealandAt Television New Zealand I was the Senior Designer within the Creative Design Team at Blacksand. This role enabled me to work across many design media disciplines within the company from UI and UX design, website design, mobile site and app design to complete interactive advertising and strategy campaigns. I was involved in the Teams that created:
• The brand new TVNZ OnDemand website and mobile app.
• TV ONE "Our First Home" mobile game app.
• The ONE News website and mobile app redesign.
• The ONE News weather icons for online and on-air.
• Lead Designer on numerous large budget Sales Team driven campaigns from Paramount Pictures for the movies: Transformers, Teenage Mutant Ninja Turtles, GI Joe, Noah and the Fast & Furious 7.
• Lead Digital Designer for a new advertising campaign for Sour Patch Kids introduction into the New Zealand market. I've been directly responsible for designing, building and introducing the Team to a new video platform template to better engage our audiences with rich media video advertising. I also occasionally freelance to TVNZ.
Yahoo!Senior Creative Designer
Apr. 2008 - Dec. 2013Auckland, New ZealandAt Yahoo I was the Senior Designer and key creative liaison point for the Account Managers, Ad Agencies and their clients. Based in the Studio Team, I was involved with the management and evolution of grand ideas and responsible for a wide variety of digital projects that vary in scope and budget. From formulating visual concepts then leading the development and build of these digital ideas into the final products. I was also charged with guardianship of the Yahoo brand in New Zealand. I've been responsible for a number of success stories at Yahoo from turning around a campaign by increasing its performance by over 500% to driving a record 24,000 User clicks on a single ad campaign in one day! A number of my creative ideas and digital designs won BAM! awards for our clients.
Integral Memory PlcCreative Designer
Jul. 2006 - Mar. 2007London, United KingdomAt Integral I was the Senior Designer in the Marketing team.
Here I designed retail packaging for memory related products for UK based mobile phone companies such as Vodafone, 3, Virgin, BT, and O2.
As well as internal website design work and promotional based print brochures, advertising collateral and industry graphics for special events, display shows/stands and signage. Overview:
Packaging design for Vodafone, 3 and O2.
Product design.
Website graphics.
Brochure design.
Event stand signage design.
EDM graphics.
Advertising collateral.
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