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MitgoSr. Digital Account Manager
May. 2023Warsaw, Mazowieckie, PolandLead a team of managers handling global accounts of top tier advertisers and publishers/content creators.
Manage campaign budgets effectively, allocating resources to maximize return on investment while adhering to client expectations.
Digital strategy development and management, business development, client relationship management, campaign implementation and optimization, team management and collaboration, reporting.
Publicis MediaInternational Account Manager
Nov. 2020 - Mar. 2023Warsaw, Mazowieckie, PolandStarted adhoc digital manager for Mondelēz International and won agency 70% of media, including creative for all brands.
Strategy, budget, design, production, implementation, optimization.
Develop, strengthen, and maintain client relationship.
Dec. 2019 - Oct. 2020Warsaw, Masovian District, PolandManaged global end-to-end e-commerce scope for Coty/Wella, from design to implementation including Amazon.
Strategy, design, production, activation, localization, and optimization.
Monitor, develop, and grow relationship.
RegalSpecial Project Manager
Jul. 2018 - Oct. 2019Warsaw, Masovian District, PolandHand picked by acquisition board to be a key manager in the 2018 merger of Regal and Cineworld Grp.
Managed the transition of the Customer Contact & IT Centers from the US and UK to Warsaw for 751 cinemas across 10 countries.
Assessed risks, provided solutions, oversaw recruitment, ensured compliance, trained staff, and ensured customer satisfaction.
RegalSocial Media Coordinator (Hybrid)
Feb. 2017 - Aug. 2018Knoxville, TennesseeLed, shaped and implemented social media strategies for multiple channels globally.
Data informed strategy, experiment with content and campaigns, monitor and analyze metrics to optimize performance.
Develop and managed influencer campaigns and social media ad campaigns.
Master and use multiplatform ad tools to effectively target members to maximize visitation, revenue and customer retention.
Oversaw guest relations on social media channels to ensure customer satisfaction.
Work with analytics resources to interpret campaign results and modify or adjust tactics accordingly.
Communicate key findings to management in a clear, concise and timely manner.
Translate business needs into data analysis and reporting solutions and understand source and target data structures. Pokaż mniej
University of TennesseeDigital Media & Branding Specialist
Jan. 2013 - Dec. 2016Knoxville, TennesseeCreated, managed, and ensured brand compliance.
Managed digital advertising/PR campaigns. Oversaw and managed agency and contractor relationships. Co-lead, implemented, and executed a state & system wide university rebranding campaign.
Shabbach International ConferencesDigital Communications
Sep. 2011 - Nov. 2012Charlotte, North CarolinaFormed and developed the entire digital presence of the conference. Intensive program paired with attendance to Lee University.
MargaritavilleSpecial Events Manager
May. 2009 - Sep. 2011South Eastern Region, United StatesStarted as events associate at Margaritaville Myrtle Beach as a seasonal role. Traveled the US training new management staff for the opening of Margaritaville Theme Restaurants, Bars, Parks, and Resorts. Paired with local onsite marketing at new openings events. Additionally managed yearly Kodak Event Solutions at various locations across the southeastern US.
Old NavyVisual Merchandising Coordinator
Nov. 2006 - May. 2009Myrtle Beach, South Carolina
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