MaropostDigital Marketing Strategist
Jul. 2017 - Feb. 2018Toronto, Ontario, CanadaDeveloped and managed SEO, PPC, content marketing and SMM campaigns to impact demand generation for the company's Marketing Cloud and Sales Cloud CRM platforms. I was responsible for tracking and optimizing our site's organic traffic and social media engagement using tools such as Google Analytics, Ahrefs, SEMRush, Buzzsumo, and HubSpot. to support content marketing efforts, I analyzed the SEO strategy, link profile, PPC, and social media engagement of direct competitors such as Salesforce, MailChimp, and IBM. I then crafted cross-channel digital marketing strategies that created the foundation for the company's marketing department to maintain YoY organic traffic growth.