Sarah Morrison - Employer Brand Manager, HiBob

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Work Background

HiBobEmployer Branding Manager

Jun. 2022HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 1500 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people. Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. #saas #startup #scaleup #employerbrand #talentattraction #techstartup #hris #g2

AMSGlobal Sourcing, Insight & Attraction Manager - Medtronic

Feb. 2020 - Jun. 2022RemoteBuilding the global insight, attraction and candidate pipeline strategy for Medtronic across 160 countries (EMEA, LATAM, INDIA and APAC) Driving efficiencies and candidate experience through reducing TTH, CPH and CPA Building active talent pools and engagement across all candidates to ensure brand reputation and experience Ensuring tools, resources and insights were integrated into every step of the process from talent mapping through to candidate hire. Responsible for the global employee engagement on the account during period of high-stress, remote working and uncertainty both on account and externally

The RAD AwardsJudge

Sep. 2018 - Jan. 2019London, England, United Kingdom

AMSLead Attraction and Sourcing Manager - Barclays UK

May. 2017 - Jan. 2020Responsible for the Sourcing, Attraction and Insight team supporting Barclays UK. Built Talent Insight capability and awareness of the power of using data to drive strategic decisions. Worked closely with senior managers to drive understanding of proactive pipelining to reduce agency spend. Responsible for quarterly business reviews to provide client awareness of successes, opportunities and innovation

British ArmyMarketing Director - Talent Acquisition (via Capita)

Sep. 2014 - Mar. 2017Upavon, Wiltshire, United KingdomResponsible for ATL, BTL, social, content, and PR for the British Army recruitment of soldiers, officers and reserves. Managed a double-digit £m budget Created a full brand review, including updating high-street retail offering to create an improved reputation of the British Army Aligned all regiments under the 'Be The Best' brand to drive a consistent market message Moved ATL agencies and repositioned the strategic proposition for Officer and soldier Created a multichannel content strategy addressing myths and moving the dial with how the Army tackled misinformation Delivered a successful pipeline each quarter based on target applications Responsible for a team of field marketeers across regions and 6 direct reports Managed ATL, social, content and recruitment agencies Rebranded Army in Education

ShellMarketing Consultant

Aug. 2013 - Sep. 2014London, United KingdomI worked on Shell Ideas360, a global student competition based around innovation. Launched in 2013, we reached 140 countries, attracted over 8000 users and generated 668 ideas. When I started at Shell it was to deliver their graduate attraction programme in the UK. This quickly expanded to the experienced hire technical and commercial recruitment marketing for the UK and Norway. Since joining: • I successfully planned the graduate campaign uplift for Shell. • Implemented the European Technical recruitment campaign, including the award winning Aberdeen campaign. (IHRA 2013 & shortlisted for RAD 2014)

Rolls-RoyceGlobal Employer Brand Manager

Dec. 2009 - Jun. 2013Derby, United KingdomThis was a new job created for me to deliver the EVP for Rolls-Royce, following a short term contract with the company. With a global remit to attract talent for ECR and experienced hire across operations, finance, human resources, procurement as well as engineering roles, my success included: • Successfully met a doubling of recruitment targets with no extra funding, through the creation of a global and imaginative strategy, driven by rigorous data analysis and radical changes in practice. • Boosted the ROI of campus recruitment in the UK. • Created an international campus recruitment strategy to Rolls-Royce for the first time and adapted the strategy for different cultural environments. • Overhauled the candidates’ experience of applying to Rolls-Royce and moved the company up from 99th to the top 20 in recognised rankings. • Overcame high level resistance to using social media through a soft sell, starting with EVP YouTube videos made by Rolls-Royce apprentices, directly connecting with candidates in a contemporary way. • Made LinkedIn an effective recruitment channel, creating a LinkedIn group with over 4,000 members. • Built a scale model Rolls-Royce jet engine out of Lego for £14,000, which secured 8,000% ROI and significant media coverage, including tweets by the White House, CNN’s “coolest thing of the day” mention and viral impact on social media in 70 countries and 42 languages.

Ashfield In2FocusMarketing Manager

Jul. 2007 - Oct. 2009Prior to Rolls-Royce I worked for this provider of business services to major pharmaceutical companies, with a broad remit covering marketing and recruitment at all levels with all other forms of external communication. Both a strategic and operational role, my successes included: • Creating the company’s first consolidated recruitment strategy, immediately cutting costs significantly and renegotiating agency fees. • Securing positive editorial coverage by negotiating directly with media owners, leading to improved image for the company and its top team. • Successfully project managing the creation of an in-house designed ATS and website, specialised to the unique needs of this specialist firm. • Delivering multiple, simultaneous, recruitment projects to meet the needs of key clients. • Designing an innovative diagnostic tool using cards, forcing clients to identify clearly their top skill requirements. • Rebranded and repositioned the newly merged organisation both internally and externally.

The One OffAccount Director

Sep. 2006 - Jun. 2007The One Off is a retail branding and design agency that delivers brand identity solutions in all three dimensions. Their clients include Barclays, Silver Cross, Primark, George and the National Trust. Working on the customer’s journey through retail in all its facets, I: • Gained an appreciation of how working in 3D design can add to an employer’s brand, an insight that subsequently led to the Lego jet engine for Rolls-Royce and the competency cards for Ashfield In2Focus. • Worked with a wide range of businesses to create branding guidelines they could then implement themselves, a highly cost-effective solution.

Jupiter DesignClient Services Manager

Jan. 2001 - Aug. 2006NottinghamMy role at Jupiter was pivotal to a seven fold growth in staff and revenue. Working with clients including Argos and Boots, I also established a network among post 1992 universities and colleges of higher education which is useful to clients of SarahSarah. Delivering multimillion pound sales, my achievements included: • Boosting the student marketing results for a range of regional and post 1992 universities and winning the Heist and FE First Awards. • Delivered accurate market research identifying students’ motivations in choosing HE providers. • Designed and managed a HEFCE summer school campaign resulting in 60 applications for every place through a targeted media and communication plan. • Designing award winning on-campus recruitment experiences. • Saving 25% of the student marketing costs for Derby College while creating a brand identity emphasising diversity and collateral which is still used many years later. • Repositioning one of the largest and oldest building societies in the UK, focusing on the younger local audience aiming to build lifetime loyalty.

Balfour Beatty PlcCommerical Graduate Programme

Jan. 1998 - Dec. 2001LondonI started my career with this leading infrastructure group in a broad communication and business development role. My work included working on multimillion pound bids and delivering a rebranding exercise.

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