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Work Background
mdgSenior Director, Insights and Data Marketing Strategy
Jul. 2022Remote Collaborating with VP of digital transformation and VP of business development on building and productizing data and insight tools, as well as department offerings that help inform and direct our clients. Working with various account and specialist teams to improve and enhance our strategic planning, execution and reporting capabilities to ensure client success and continual growth. Mentoring and training digital and data specialists to expand strategic capabilities and better serve clients.
mdgDirector of Digital and Data strategy
Aug. 2020 - Jul. 2022RemoteWorking with director of paid media on building and growing a high-performing team of digital marketing and data professionals. By ensuring the uniformity and effectiveness of digital and data teams across all client accounts and developing processes that utilize performance modeling and adapt agile methods to track and optimize client campaigns, we have achieved great success. We leverage a data-driven approach with measurable KPIs that align with clients’ overall business growth strategies to create digital brand strategies and customer acquisition campaigns.
Freeman CompanyStrategy and Data specialist
Feb. 2020 - Jul. 2020Washington D.C. Metro Area
University of Wisconsin-MilwaukeeTeaching Assistant
Sep. 2017 - May. 2019Milwaukee, Wisconsin
Qattous GroupHead Of Marketing
Sep. 2016 - Sep. 2017Amman Governorate, Jordan
GHASSAN ABOUD GROUPMarketing Director
Aug. 2015 - Jun. 2016Dubai
Starcom MediaVest GroupResearch Manager
Jan. 2013 - Aug. 2015dubai• Writing proposals and pitches to existing and new clients highlighting the appropriate research methodology and techniques to meet client needs • Conduct research, Interpret data, writing reports, and making actionable marketing and communication recommendations for agency clients and adhoc clients
• Assisting in global and local client pitches on research and insight • Championing and developing new research products
• Working with global teams on new consumer insights and key trends for MENA region
• Coordinate with media planning teams on optimizing media and marketing strategies through research data, analytics and consumer understanding
YouGovMarketing Manager
Jan. 2012 - Jan. 2013Dubai United Arab Emirates• Partnered with web development teams in execution of new websites for both corporate and panel site
• Content development and management for both corporate and panel site
• Handled all search engine optimization for both corporate and panel site
• Developed and implemented content strategy for both corporate and panel site
• Social media optimization and monitoring
• Social media community management
• Developed and implemented ATL and BTL marketing and PR plan
• Writing and monitoring press releases for both corporate news and research results
• Creating partnerships with media and press to insure maximum exposure
BMG Abu DhabiSr. Marketing Executive
Jan. 2010 - May. 2011
AWI CompanySr. Marketing Executive
May. 2009 - Dec. 2009
AWI CompanyMarketing executive
Jun. 2008 - May. 2009
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