Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Sabrina Medellin Freelance ServicesDigital Marketing Consultant
Feb. 2023Denver, Colorado, United States
Crisis Text LineDigital Marketing Manager
Aug. 2022New York, United States• Manage media planning and media buying.
• Lead digital rollout of MarCom brand campaigns.
• Manage and optimize the Crisis Text Line website for SEO.
• Manage and execute acquisition campaigns across owned and paid digital channels.
• Develop a growth strategy, analyze acquisition funnels and texter/volunteer flows for each channel.
• Dive into the data to understand which channels are helping us reach more people with our service.
• Lead digital executions for Crisis Text Line’s English and Spanish digital channels (website, SEM, SEO, social).
• Build digital distribution strategies that strategically reach communities that need support with our service to build a more equitable mental health landscape.
Project CanaryMarketing and Content Project Manager
Jan. 2022 - Jun. 2022Denver, Colorado, United States• The ‘go to’ for all digital activation
• Drive timelines for all projects and events • Manage schedules, follow-up, and execution timelines with accuracy and excellence
• Collaborate with partners and internal stakeholders to craft marketing campaigns
• Coordinate the development, maintenance, and evolution of Project Canary’s websites, reputation sites, email, and CRM
• Manage the look, flow, content, and performance requirements
• Establish and maintain a consistent brand voice across social platforms and paid placements (search, social, web, landing pages, SEM) that support the company’s strategic marketing objectives
• Stay current on the evolving marketing space, including best practices, technologies, and trending topics/approaches
• Monitor BD/Sales, Customer Success feedback, and alignment
• Track performance of digital campaigns and social media effectiveness, evaluate success, and identify tactics that positively impact KPIsEducation and experience
ShutterstockSocial Media Manager
Mar. 2021 - Oct. 2021New York, New York, United States1) Social Media Management (Global) & Project Management
• Managing global social media operations including creating, curating, and scheduling content across all Shutterstock & sub-brand profiles (18 in total).
• Audit and deploy new tools to develop organic growth, community conversation, and content generation in collaboration with other Shutterstock teams.
• Project managing campaign inception, activation, day-to-day communications to ensure project completion — as well as reporting on success based on campaign and department KPIs. 2) Data Analysis & Reporting
• Reporting relevant social media KPIs routinely to determine team gaps, successes, opportunities, and industry threats (SWOT).
• Look within the company, industry, and to our competitors for useful benchmarks, best practices, expertise sharing, learning opportunities and to increase collaboration among all the available teams. 3) Community Management, PR & Crisis Management
• Leverage existing tools and create new opportunities to support community management and marketing teams and help them identify emerging trends.
• Monitor with brand communities, competitors, digital marketing & social media industries to identify gaps within the industry and social media opportunities.
• Advise customer service team and interacting with legal, search, AI and contributor teams to assist our customers and contributors with their needs, questions and concerns — in a timely manner.
• Monitor brand sentiment within the community, report on feedback to various teams, and suggest next steps for improvement. 4) Digital Marketing & Branding
• Strategize, manage and execute social media plan for each marketing and sales campaign
• Work closely with Marketing, Editorial, Platform Solutions, Sales, PR, Contributor and GCC to ensure social success on Shutterstock products and services.
• Ensure brand consistency for Shutterstock and all sub-brands in creative messaging, brand voice, visuals, and customer support.
ShutterstockDEI Council (Mental Health EN Co-chair & Project Manager)
Mar. 2021 - Oct. 2021
ShutterstockSr Social Media Specialist
Mar. 2020 - Mar. 2021New York, New York1) Social Operations & Project Management:
• Managing social media operations including creating, curating, and scheduling content across all Shutterstock, Editorial, Contributor, and PremiumBeat socials - a total of 15 profiles across LinkedIn, Twitter, Facebook, Instagram, and Pinterest. • Working closely with Marketing, Editorial, Platform Solutions, Sales, PR, Contributor, and GCC (customer service/support) to ensure social success on Shutterstock campaigns, products and services. • Look within the company, industry, and to our competitors for useful benchmarks, best practices, expertise sharing, learning opportunities and to increase collaboration among all the available teams. 2) Community Management: Social support, monitoring, listening & moderation
• Leverage existing tools and create new opportunities to support community management and marketing teams and help them identify emerging trends. • Advise customer support and interacting with legal, search, AI, and contributor teams to assist our customers and contributors with their needs, questions, and concerns — in a timely manner. 3) Research & Social Data: Reporting & analyzing relevant social media KPIs, trends, competitor social learnings, and data on a monthly & quarterly basis to determine team gaps, successes, opportunities, and industry threats. 4) Digital Marketing & Branding: Ensure brand consistency for Shutterstock, Editorial, Contributor, and Premiumbeat in creative messaging, brand voice, visuals, and customer support.
ShutterstockSocial Media Content Marketing Specialist
Dec. 2018 - Mar. 2020New York, New YorkShutterstock is a provider of stock photography, footage, music & other creative assets. For more information, visit www.shutterstock.com. Responsibilities: • Drive social traffic, engagement, leads, that deliver sales and customer retention.
• Design custom social art dedicated to different social platforms. • Assist in content production and management.
• Write social media articles: www.shutr.bz/sstksghani
• Strategizing, improving & analyzing data from social campaigns. Accomplishments:
• Grew Instagram community by 300% • Engagement on Instagram increased by 300%
• Strategized and executed various social campaigns
UpventurMarketing Consultant
Jun. 2018 - Jul. 2018Denton, Texas• Recommends specific marketing approaches and spending budgets to achieve the desired goals
• Assists community managers, marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
• Works within the budget to produce effective promotional materials and advertising opportunities
• Establishes marketing tracking methods to help each evaluate performance over time
ShutterstockContent Marketing & Community Manager
Mar. 2018 - Nov. 2018New York, New York
UpventurMarketing Manager (Project Management & Social Media)
May. 2017 - May. 2018Denton, TexasManage a social community of 50K - Upventur: 40K
- Yonder: 10K Manage website users of 600k+ • Manage the Digital & Content Marketing department
• Develop, coordinate & execute all Marketing projects
• Develop mockups for our web development and design team.
• Implement, direct, manage, and maintain Upventur's digital presence.
• Track usability goals and prepare reports for senior management.
• Conduct competitive analysis of other websites that operate in the same space.
• Stay up-to-date with current trends in social media, design tools and applications.
• Coordinate with UI/UX design team on issues like navigation, page routing, etc.
• Assist in the development, design, production, and distribution of advertising & marketing collateral, sales kits, and other promotional materials. Manage, gather, curate and coordinate social media: Total social reach is currently at 50k. With Yonder’s acquisition, the total user base managed is 600k+.
NGC Transmission Equipment (America), Inc.MarCom Coordinator
Feb. 2016 - Apr. 2017Dallas/Fort Worth Area• Manage and maintain corporate brand identity guidelines. • Implement and execute marketing, advertising, and PR campaigns.
• Interface with and manage external vendors for promotional materials. • Assist with corporate photography and maintain corporate photo database.
• Conduct and support a range of sales and marketing support activities as directed.
• Analyze market analysis in current and future markets and analysis of market trends. • Implement, direct, and maintain NGC Americas’ presence on all web and social media channels.
• Managing and coordinating all aspects of trade shows, conferences, and meetings including all preparations for company participation.
• Assist in the development, production and distribution of advertising & marketing collateral, sales kits, datasheets, and other promotional materials.
National SwitchgearMarketing Assistant
May. 2015 - Jan. 2016Lewisville, Texas• Support Sales team with various marketing operation projects.
• Create, execute & manage purchase orders for marketing items.
• Provide headshot services to all employees within the company.
• Provide Marketing support to internal on-boarding & recruiting team.
• Assist with National Training Center promotions, events and programs.
• Coordinate development and implementation of print & internet advertising.
• Monitor marketing budget by tracking and analyzing actual expenses with forecasts.
• Coordinate production of quarterly NFS newsletter in conjunction with marketing agency.
• Formulate, direct and coordinate all marketing activities to promote products and services.
• Oversee all social media and digital marketing efforts in conjunction with marketing agency.
• Seek out and manage company photo opportunities for advertising and social media channels.
• Oversee inventory of promotional items, taking inventory, placing orders, and verifying receipt.
• Maintain development of all customer database lists to be used in email marketing & sales efforts.
Premier CompaniesNational Marketing and Recruiting Assistant
May. 2014 - Jul. 2014Highland Village, Texas• Compose, design and send e-mail blasts to potential customers.
• Handle special administrative projects such as data entry and technical editing.
• Create, maintain and establish relationships with agents from all over the country.
• Assist Marketing Directors in recruiting & following up with independent insurance agents.
• Understand and apply CRM techniques by using proprietary marketing and business systems. • Professionally operate multi-line phone system for outgoing call campaigns to agents nationwide.
Frates Insurance & Risk ManagementSales and Marketing Associate
May. 2014 - May. 2014• Design PowerPoint presentations.
• Aid manager in analyzing data from Excel.
• Deliver sales presentations/proposals to prospective clients with a successful closing rate.
• Work closely with management to develop, communicate and coordinate programs designed to help to drive incremental business for the organization.
UniqpicsOwner, Founder, Photographer
Jan. 2006 - Jun. 2017Denton, TexasUniqpics is a photography company I created in 2006, for more information you can visit: bit.ly/uniqpics • Developed CD covers for musicians.
• Manage finances, expenses and investment.
• Prepared images for several local bands’ concerts.
• Design and coordinate photography website: www.uniqpics.biz
• Produced a portfolio of BMW cars for a Singapore car dealership.
• Provide professional photographic services in a wide variety of areas including special events, weddings, portraiture, fashion and commercial photographs.
Intch is a Professional Networking App for the Future of WorkSee more people like Sabrina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
151448 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
15
Principal Consultant @ Marketing Endeavors Strategic Consulting