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Work Background
Mariner MarketingFounder
Apr. 2024San Diego, California, United Stateshttps://mariner.marketing/
Magic, IncSenior Content Marketing Manager
Mar. 2023 - Jan. 2024- Strategized and managed a multi-channel content marketing strategy that included email marketing, social media, thought leadership content, and SEO
- Worked closely with the paid media team to improve creative, copy, and conversions
- Managed an international team of marketers and fostered a culture of inclusivity, creativity, and performance
- Was an active participant in executive discussions about the growth and future of the company
- Increased MQL, SQLs, and conversions by more than 8x
- Increased organic keywords by over 2x in less than a year
- Increased website traffic by 87%
- Worked closely with the creative team to drive website redesign and branding efforts
DenimDigital Content Manager
May. 2022 - Dec. 2022- Collaborated with the demand generation team to launch gated and non-gated content for paid campaigns
- Increased domain authority from 11 to 32, increased organic traffic by over 100% and increased organic keyword rankings by 17% in 2 months using SEO-optimized content strategies
- Worked with the organic social media team to create posts, videos, and graphics
- Wrote eBooks, sales material, blogs, long-form content pieces, ad copy, and social media copy to promote brand awareness and drive conversions
- Managed a team of freelance content creators across various time zones
smartboostMarketing Operations Manager
Jan. 2021 - May. 2022San Diego, California, United States- Managed SEO, PPC, and Content departments to implement process improvements to improve marketing performance and lead gen campaigns
- Managed a global team consisting of employees in the US, South America, India, and Asia
- Formulated full-funnel marketing strategies for clients based on data analytics and strategic recommendations
- Worked closely with executive and C-Suite teams to monitor client success and make changes when needed
- Oversaw the hiring and onboarding process for new employees
- Developed brand standards and processes for clients and internal teams
smartboostContent Manager
Dec. 2019 - Jan. 2021San Diego, California- Managed a growing content team consisting of videographers, social media strategists, content specialists, and interns
- Formulated new full-funnel content processes for clients
- Worked with Sales to present content marketing to prospects
- Tracked analytics to provide strategic content recommendations
- Worked closely with SEO, PPC, and paid social teams to develop lead-generation campaigns
- Helped develop brand standards and processes for clients and internal teams
REQContent Strategist
May. 2018 - Dec. 2019Greater San Diego Area- Wrote both long- and short-form content, including blogs, headlines, email campaigns, brochure copy, infographics, and more
- Created quarterly and monthly content strategies for clients with over $40k in content budgets
- Worked with the SEO team to optimize and strategize content for SEO-driven results
- Oversaw larger content pieces from ideation to research to creation to promotion
- Managed over 50 blogs/month, including creative direction and copy creation
- Managed influencer marketing relationships for clients with $14k monthly budgets
REQDigital Copywriter
Oct. 2017 - May. 2018San Diego, California, United States- Wrote marketing assets for B2B and B2C clients
- Worked closely with SEO and content strategy teams to generate persuasive copy for both earned and paid media
- Worked with clients directly to establish key messaging and branding guidelines
FMG SuiteContent Marketing Specialist
May. 2017 - Sep. 2017Greater San Diego Area- Wrote lead-generating copy, including blog posts, email campaigns, webinars, social media strategies, white papers, and other client-facing material
- Developed and supported SEO and paid media strategies
- Developed and maintained content for company websites consistent with brand identities
- Led strategy development of social media efforts, including content development/curation and community management
- Continuously monitored the effectiveness of digital marketing efforts and implemented new approaches
- Collaborated with company executives to develop new digital marketing strategies to support and build all company brands
FMG SuiteCopywriter
Nov. 2015 - May. 2017San Diego. CAIf it needs writing, editing, or collaborating, I'm on it! At FMG Suite, I help financial advisors and other service professionals write lead-generating content and help them decipher the difference between homonyms, synonyms, acronyms, and really, all the -nyms. I also write informative and promotional whitepapers, marketing blog posts, SEM advertisements, product testimonials, and even books (my typing fingers definitely get their workout in)!
YelpMarketing Assistant
Jun. 2014 - Dec. 2014Whether you're a 5 year Elite, are passionate about reviewing every sushi restaurant in your city, or have just wrote your first review, Yelp is a place where foodies and community members can come together and help each other out. The company's energetic culture, amazing people, and delicious events were some of my favorite things about working for Yelp. My duties included helping our Community Manager plan and organize events, managing various social media handles daily, writing and researching weekly newsletters, and writing outside publications for affiliates such as NBC 7 San Diego. Plus, of course, having a blast at all the Yelp Elite events.
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