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Work Background
CivicPlusVice President Marketing
Dec. 2023Austin, Texas, United States
SHI International Corp.Head of Brand and Growth Marketing
Jan. 2022 - Dec. 2022Austin, TXI report directly to the CMO/VP of global marketing and am responsible for developing full-stack marketing skills across SHI's SMB and Commercial businesses, with a focus on Managed Service Providers (MSPs) and SaaS-based solutions. With the rebranding of the whole MSP/SaaS company, I assure greater alignment with targeted markets while integrating new tools and data analytics and developing strong enablement and training environments for sales and customers.
Key Accomplishments
• Performed in-depth first customer research and brand health work in 10 years at SHI to ensure better alignment with messaging and GTM with customers.
• Contributed remarkable leadership efforts in starting the marketing function last year and ensured successful 50% YOY business growth.
LogitechHead of B2B / Education Marketing
Jan. 2020 - Dec. 2022Austin, Texas, United StatesI met my objectives by reporting to the CMO. I was in charge of worldwide marketing for the B2B (Commercial) and Education lines of business. I created and provided solutions for creativity and productivity such as (keyboards and pointing devices), personal workspace solutions, mobility solutions, music, gaming, and commercial streaming. I assisted channel salespeople and account teams by providing sales enablement, training, and demand-generating services. I stayed competitive in a rapidly expanding industry by doing market research and consumer insights across numerous Logitech solutions, with a particular emphasis on the Commercial and Education segments. I was able to successfully incorporate client feedback into the creation of new products/solutions.
Key Accomplishments
• Ensured predictable tracking and ROI measurements by integrating marketing technology tools (Marketo / Salesforce / HubSpot) into partner portals and brand marketing systems.
• Developed and led channel marketing programs to drive top-line results through close collaboration with regional teams to maximize investments and channel spending to align with corporate growth strategies.
• Directed product launches for the Commercial and Education lines of business, including sales/channel readiness, go-to-market, pricing, demand planning, Public Relations (PR) / Communications, and marketing operations support.
• Supported sound business decision-making by formulating monthly and quarterly marketing and sales operations dashboards and ensuring alignment of metrics with long-term business objectives, while securing and allocating resources appropriately.
LenovoHead of Commercial Marketing
Jan. 2014 - Dec. 2020Morrisville, North Carolina, United StatesI was in charge of the entire operations of Lenovo's Commercial PC Business Unit. I was in charge of all marketing and global branding for ThinkPad and other products sold under the "Think" brand. Profitability has been enhanced by assuring revenue growth, which has averaged an 18% YoY rise over the previous four years. I was the division's primary account leader to the division's most important partners, including Microsoft, Intel, AMD, and Google. I was in charge of Lenovo Education and Healthcare marketing on a global scale. I developed and implemented unique GTM strategies to revitalize and expand share positions in both businesses.
Key Accomplishments
• Oversaw ten lines of business over five unique geographies translating to $20B+ in annual revenue.
• Achieved the #1 global position by producing a 35% improvement in NPS (Net Promoter Scores) over the last 15 months.
• Demonstrated exceptional efforts to maintain the top global market share position for notebook and desktop PCs, achieving a 24% year-over-year unit growth and 12% year-over-year revenue growth.
DellSr. Director of Marketing
Jan. 2009 - Dec. 2013Austin, Texas AreaThrough effective change management, I guided the establishment of a mobile marketing and end-user computing company. Through the creation and implementation of new brand strategies, market approaches, and sales methodologies for emerging mobile solutions and business models, I assured successful business growth and an enlarged client base. To negotiate co-marketing and strategic collaborations with channel and industry partners, I used my professional communication abilities. I was an executive speaker and offered subject-matter knowledge for all PR, Communications, and industry events to increase awareness and acceptance of paradigm solutions.
Key Accomplishments
• Ensured seamless integration of $375M business acquisition into EUC Group by working with M&A teams.
• Achieved average annual revenue growth of 31% during the transition to a new business model from 2011 to 2013, resulting in over $1 billion in additional revenue over the three-year period.
• Improved profitability by generating over $122M in revenue within the first year, recouping all engineering and development expenses, and achieving the third-highest market share worldwide.
• Delivered $122M in revenue in the first year recovering all engineering and development costs while achieving the #3 share position globally.
• Averaged 31%YoY revenue growth in the business model transformation from 2011 – 2013, equating to over $1B in incremental revenue over the three years.
• Worked with M&A teams to seamlessly integrate a $375M business acquisition into EUC Group.
• Negotiated co-marketing and strategic partnerships with channel and industry partners.
• Served as an executive speaker and SME for all PR, Communications, and industry events to drive awareness and adoption of paradigm solutions.
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