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Work Background
LobDirector of ABM (Account-Based Marketing)
Dec. 2021 - Jan. 2023San Francisco Bay AreaCompany Profile:
B2B transformational SaaS direct mail solution for both marketing and operational mail programs Accomplishments, Responsibilities, & KPIs:
• Led fully-remote growth marketing team responsible for all ABM and demand gen efforts
• Grew marketing-attributed pipeline over 4x from Q421 to Q422
• Responsible for 40+% of entire team's sales pipeline across all market segments
• Managed comprehensive multichannel demand platform with a focus on ROI to optimize channel spend
• Piloted new channels to diversify reliance on traditional lead generation channels
• Optimized marketing ops infrastructure for efficient lead flow, data hygiene + enrichment, and accurate multitouch attribution
• Responsible for $1M+ variable demand gen budget by channel and entire marketing ops budget by platform Tools:
6sense, Marketo, Outreach, Salesforce, Webflow, Zoom Events, LeanData, ZoomInfo, Prospect.io, Clearbit, Drift, ChurnZero, Sendoso, Looker, Asana, Google Analytics, Google/Bing Ads
SmarshDirector of Demand Generation Operations
Apr. 2021 - Nov. 2021Portland, Oregon Metropolitan AreaCompany Profile:
B2B/B2G SaaS GMQ leader providing AI/ML solutions to corporate communication data Accomplishments, Responsibilities, & KPIs:
• Led fully-remote global marketing ops team to help drive sales pipeline across all market segments
• Optimized marketing ops infrastructure for efficient lead flow, data enrichment, accurate multi-touch attribution, and real-time analytics
• Drove cross-departmental data hygiene overhaul with Salesforce and Marketo to ensure accurate segmentation and richest possible lead/contact/account data
• Managed marketing analytics team responsible for core business intelligence dashboards
• Implemented modern GDPR, CCPA, and PIPEDA data privacy guidelines and enforcement processes
• Built out project management team to lead all workflow process across the marketing org
• Responsible entire $1M+ marketing operations infrastructure budget, negotiations, and supply chain Tools:
Marketo, Outreach, Salesforce, Wordpress, Demandbase One, LeanData, ZoomInfo, LeadSpace, Drift, Sendoso, PowerBI, Wrike, Google Analytics, Google/Bing Ads, BrightTALK
SmarshDirector of Demand Generation
Mar. 2020 - Apr. 2021Portland, Oregon Metropolitan AreaAccomplishments, Responsibilities, & KPIs:
• Led fully-remote global demand gen org + marketing ops team to deliver sales pipeline across all market segments
• Built reverse funnel to align all marketing activities to quantified sales pipeline and sales conversion rates to inform executive strategy
• Managed comprehensive digital platform to drive multichannel demand with a focus on ROI to optimize channel spend
• Piloted new channels to diversify reliance on traditional lead generation channels
• Optimized marketing ops infrastructure for efficient lead flow, data enrichment, and accurate multitouch attribution
• Responsible for $3M+ variable demand gen budget by channel and entire marketing ops budget by platform Tools:
Marketo, Outreach, Salesforce, Wordpress, Demandbase One, LeanData, ZoomInfo, LeadSpace, Drift, Sendoso, PowerBI, Wrike, Google Analytics, Google/Bing Ads, LinkedIn, SEMrush, Unbounce, BrightTALK
PIE (Portland Incubator Experiment)Go-to-Market, Product, & Demand Gen Mentor
Apr. 2019Portland, Oregon Metropolitan Area
Untold StudioRevenue Operations Lead
Nov. 2018 - Mar. 2020Portland, Oregon AreaCompany Profile:
B2B/B2G engineering agency focused on enterprise SaaS product development Accomplishments, Responsibilities, & KPIs:
• Led all enterprise B2B demand generation, ABM, and marketing operations efforts
• Launched comprehensive digital platform to drive multichannel demand to drive sales opportunities
• Executed ABM strategy with enterprise targets, partner agencies, and digital freelancers
• Performed broad market research analysis on potential client and agency partners for ABM outreach
• Led core rebranding workshop to establish marketing differentiation via internal and external messaging
• Delivered tailored RFP responses to enterprise and government issuances Clients:
Nokia, Disney, UNFI, Bell Labs, and more Tools:
HubSpot, Drupal, social media platform (twitter, Facebook, LinkedIn, GitHub, Glassdoor), Google Analytics, Google Tag Manager, Sketch, Zeplin, JIRA, Trello
TerraFirma Foundation SystemsDirector of Marketing
Aug. 2017 - Aug. 2018Portland, Oregon AreaCompany Profile:
B2B/B2C construction powerhouse serving the Pacific Northwest Accomplishments, Responsibilities, & KPIs:
• Drove 12,000+ B2B and B2C leads for 40+ salespeople across 150,000 sq. mi. service area
• Led internal marketing team (5) and vendor network (9) to drive multichannel demand and conversion
• Consolidated scattered digital network into a unified CMS/CRM/MAP ecosystem to fill lead funnel
• Redefined market position via diligent digital reputation management and social listening
• Rebranded company as premium choice within a highly competitive industry
• Launched internal marketing and recruiting campaigns to support employee retention and acquisition
• Streamlined manual processes across lead funnel to optimize conversion through A/B testing and UX
• Responsible for regular reporting to ownership as well as $2.9 mil annual marketing budget Clients:
Thousands of homeowners, construction companies, and general contractors throughout the Pacific Northwest Tools:
Foundation, Salesforce, social media platform (twitter, Facebook, YouTube, LinkedIn, Glassdoor), Google Analytics, Google/Bing Ads, keyword.io, SpyFu, Adobe CS
SureID, Inc.Sr. Digital Marketing Manager
Dec. 2016 - Jul. 2017Hillsboro, OregonCompany Profile:
B2B/B2G SaaS and hardware identity solutions provider for accessing secure platforms Accomplishments, Responsibilities, & KPIs:
• Drove hundreds of enterprise B2B leads and thousands of B2C product registrations to fill sales pipeline with opportunities
• Led internal digital marketing team (3) and vendor network (2) to fill lead funnel and drive conversion
• Introduced ABM strategy to help B2B sales team reach their target decision makers
• Constructed channel-specific content automation program to increase B2G/B2B/B2C demand
• Organized cross-departmental teams for proper CMS/CRM/MAP lead flow, lead scoring, attribution, and pipeline conversion
• Guided $60+ mil B2G product’s go-to-market launch into B2B and B2C markets
• Led direct-action campaign against U.S. Senate Committee on Armed Services and Naval Command Clients:
United States Navy, Marine Corps, Army, Coast Guard, Microsoft, HP, and thousands of individuals Tools:
HubSpot, Salesforce, Wordpress, social media platform (twitter, Facebook, LinkedIn, and Vimeo), Google Analytics, Google/Bing Ads, SpyFu, Adobe CS
Technology Association of OregonChair of TAO Marketing Committee
Dec. 2014 - Mar. 2017Portland, Oregon Area
Metal ToadMarketing Manager
Oct. 2014 - Dec. 2016Portland, Oregon AreaCompany Profile:
B2B engineering agency focused on building and maintaining enterprise SaaS solutions Accomplishments, Responsibilities, & KPIs:
• Drove revenue from $4.7 mil in 2014 to $6.4 mil in 2016
• Established full digital marketing department, including SEO, PPC, ABM, email, and content strategy
• Managed vendor network (5) in SEO, PPC, social media, brand strategy, and content creation
• Formalized lead funnel and sales funnel • Re-platformed CRM to ensure proper attribution, reporting, and forecasting
• Rebranded to reposition company at the forefront of enterprise software solution industry
• Generated technical marketing collateral in support of business development efforts
• Led cross-departmental teams from digital project conception through go-to-market launch
• Created buyer personas to guide content creation, information architecture, and the buyer’s journey
• Responsible for regular reporting to leadership as well as marketing budget on annual and capex basis Company:
Disney, Sony, Daimler, ABC, NBC, PBS, DC Comics, Intel, Cambia Health, and more Tools:
Drupal, PipelineDeals, MailChimp, Google Analytics, Google/Bing Ads, Adobe CS, JIRA, Basecamp, Hootsuite (for twitter, Facebook, Instagram, LinkedIn, and YouTube)
Funnelbox, incStrategic Brand Manager - Contractor
Jan. 2014 - Dec. 2014Portland, Oregon Area
Frontier Scientific, Inc.Marketing Manager
Oct. 2008 - Jul. 2013Greater Salt Lake City AreaCompany Profile:
B2B + B2G chemical reagent developer focused on novel therapeutic and logistical solutions Accomplishments, Responsibilities, & KPIs:
• Drove revenue from $6.1 mil in 2008 to $18.4 mil in 2013
• Led cross-departmental teams with R&D, IT, and product from project conception through completion
• Supported international vendor network (12) with technical marketing collateral in support of sales
• Rebranded three separate corporate entities into a single, unified international conglomerate
• Constructed digital content marketing platform and syndicated technical, demand-based content
• Executed research leading to a strategic acquisitions and novel go-to-market products and services
• Delivered tailored RFP responses to government and enterprise issuances
• Responsible for regular reporting to leadership as well as marketing budget on annual and capex basis Clients:
Pfizer, Merck, the NIH, Roche, Abbott, GSK, JnJ, Novartis, Genentech, Amgen, and more Tools:
Hubspot, Salesforce, Wordpress, Google Analytics, Google Adwords, Adobe CS, social media platform (twitter, Facebook, and LinkedIn)
Echelon BiosciencesMarketing Manager
Oct. 2008 - Jul. 2013Greater Salt Lake City AreaAccomplishments, Responsibilities, & KPIs:
• Drove revenue from $6.1 mil in 2008 to $18.4 mil in 2013
• Led cross-departmental teams with R&D, IT, and product from project conception through completion
• Supported international vendor network (12) with technical marketing collateral in support of sales
• Rebranded three separate corporate entities into a single, unified international conglomerate
• Constructed digital content marketing platform and syndicated technical, demand-based content
• Executed research leading to a strategic acquisitions and novel go-to-market products and services
• Delivered tailored RFP responses to government and enterprise issuances
• Responsible for regular reporting to leadership as well as marketing budget on annual and capex basis Clients:
Pfizer, Merck, the NIH, Roche, Abbott, GSK, JnJ, Novartis, Genentech, Amgen, and more Tools:
Hubspot, Salesforce, Wordpress, Google Analytics, Google Adwords, Adobe CS, social media platform (twitter, Facebook, and LinkedIn)
American ExpressHRIS Intern
Jan. 2008 - Dec. 2008Salt Lake City, UT
Columbus Crew SCAssitant Director of Soccer Business Development Intern
Jan. 2008 - Dec. 2008Columbus, Ohio Area
Backbeats Drum & BacklineFloor Manager
Oct. 2002 - Sep. 2007Greater Salt Lake City Area
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