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Work Background
PARQOR LLCFounder
Dec. 2014Greater New York City Area* Author of Medium Shift, a monthly column on The Information tracking the transformations underway in the media business. * Author of The Medium (née PARQOR), a newsletter offering deep insight and analysis of the media marketplace as the business models for "premium content" are redefined by creators, tech companies and 10 million emerging advertisers. In November 2021, The Medium was the first third-party publication to launch on The Information’s new newsletter network.
As you may have figured out, “The Medium” and its focus are a nod to Marshall McLuhan's "The medium is the message". What we want to help you answer is: what's next for media, and where's it all going? How are the pieces lining up for business models to evolve, succeed, or fail?
The Medium is part of a suite of services PARQOR provides exclusively for elite C-suite and senior executives and investors, including networking and consulting.
BETBET Digital - Strategic Planning, Operations & Innovation
Aug. 2008 - Sep. 2016Greater New York City AreaStrategic Planning, Operations, Digital Marketing & Innovation
AAgave LLCFounder and Principal
Jun. 2008 - Dec. 2014Greater New York City Area* Founded interactive video music curation site, iHearditOn.com (2008-2011),
Innovation • Built interactive video viewing experience (“UX”) for users leveraging Liverail ad delivery platform and Flash technology to deliver • Managed team of three music editors • Market tests of model with Sony/Jive Records artists (including Grammy-winning R&B artist Miguel) resulted in engagement rates of 15-20% with UX * Demotix, Strategic Consultant (2010)
* Charlie Rose Show, Strategic Consultant (2008)
MTV NetworksExecutive Director, Ad Products Strategy and Development, Digital Fusion
Dec. 2007 - Jun. 2008
MTV NetworksDirector, Strategy & Operations, MTVN Global Digital Group
Oct. 2005 - Nov. 2007
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