RATESDOTCA Group Ltd.Senior Manager of Digital Strategy
Jan. 2017 - May. 2018Toronto, Canada AreaRATESDOTCA (formerly Kanetix) is Canada's largest Customer Digital acquisition platform. By offering comprehensive product comparisons through our five brands (Kanetix.ca, RateSupermarket.ca, Insurancehotline.com, Rates.ca, Comparasave.com) we help consumers find the best insurance rates, mortgage rates, credit cards and banking products. As a leading insurtech and fintech SaaS provider we leverage deep industry experience to deliver best-in-class, portable, online solutions with rapid return on investment. Our services harness the web to create cost effective, high-converting solutions that create and enhance revenue channels for our partners. As a Senior Manager of Digital Strategy and part of the Kanetix Digital team, I work closely with our insurance and financial partners to develop and optimize their digital strategies, end-to-end. The five areas I primarily focus on are: 1. ROI positive research and strategy
2. Customer experience and journey mapping
3. Marketing automation strategy, implementation, and execution
4. Customer acquisition and sales enablement
5. Data governance, analytics, and conversion rate optimization Working with a cross-functional team of developers, infrastructure engineers, and marketing pros, I am currently leading the implementation of marketing automation across the entire organization as well as our partners.