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Work Background
YocoSenior Marketing Manager
Mar. 2024 - Aug. 2024Cape Town, Western Cape, South Africa- Led partnerships, sponsorships, and event marketing strategies to enhance brand visibility and engagement within the emerging and established business ecosystem.
- Collaborated with the social media team to align communication strategies with the needs and challenges of the Yoco community.
- Owned the brand strategy for the device rental model, working closely with Key Accounts to optimise its direction and implementation.
- Developed and managed an advocacy marketing program, creating workflows to identify, recruit, and empower brand advocates to share their stories.
- Built a database of customer success stories to support sales, marketing, PR, and employer branding efforts.
- Designed and executed campaigns to drive customer retention, education, and community growth, fostering brand loyalty.
- Conceptualised and delivered a robust eventing strategy, including in-person and virtual events, to strengthen brand presence and generate leads.
- Oversaw sponsorships and partnerships, setting strategies, KPIs, and executing selected initiatives to maximise impact.
- Cultivated relationships with influencers and thought leaders, leveraging their platforms to amplify key product messages and campaigns.
- Worked closely with content and creative teams to ensure strong communication plans and seamless execution of event-related content.
KnowBe4Marketing Manager, Africa & Middle East
Jan. 2020 - Nov. 2023Cape Town, Western Cape, South Africa- Directed all marketing, communications, and lead generation efforts across Africa and the Middle East, driving brand growth and expanding the company’s regional footprint.
- Developed and executed integrated marketing strategies across digital, social media, email, PR, and events, managing budgets exceeding $1,000,000
- Designed and implemented top-, middle-, and bottom-of-the-funnel campaigns to engage customers and prospects, optimising lead generation and conversion rates.
- Conducted original market research, producing data-driven insights, white papers, and reports to position the company as a thought leader in the cybersecurity space.
- Organised and led high-profile events, including conferences, webinars, and user group meetings, to build community and enhance brand awareness.
- Collaborated with sales, product, and PR teams to align marketing efforts with business goals and ensure cohesive messaging across all channels.
- Built relationships with media, industry professionals, and strategic partners to amplify the company’s reach and influence.
- Created locally relevant content in collaboration with creative teams, ensuring cultural and regional resonance with target audiences.
- Conducted monthly performance analysis using tools like HubSpot, ClickUp, and Salesforce to track campaign success and optimise strategies.
- Trained and mentored the International Marketing team, fostering skill development and alignment with global objectives.
- Delivered sales enablement sessions for sales, customer success, and channel teams, equipping them with tools to drive revenue growth.
- Partnered with educational institutions to promote IT and cybersecurity education, particularly for individuals from disadvantaged backgrounds.
- Traveled extensively across Africa and the Middle East to lead events, build relationships, and strengthen the company’s regional presence.
Hero Strategic MarketingSenior Account Manager
Nov. 2019 - Jan. 2020Cape Town Area, South Africa- Served as the primary point of contact for key client accounts, managing all aspects of account relationships and ensuring client satisfaction.
- Coordinated and executed high-profile events and activations for the company’s diverse client portfolio, ensuring alignment with brand objectives and client expectations.
- Acted as a trusted advisor to clients, providing strategic guidance and solutions to address their communication and marketing needs.
- Monitored and reported on key account metrics, providing regular updates to internal and external stakeholders on campaign progress and outcomes.
- Collaborated with the sales team to identify growth opportunities and develop strategies to expand client accounts.
- Managed and mentored junior team members, fostering their professional development and ensuring high performance across the team.
ProVeg InternationalProject and Event Manager
Aug. 2018 - Jan. 2020Cape Town Area, South Africa- Planned and executed various advocacy and wellness projects, events, and campaigns to promote the organisation’s mission and engage target audiences.
- Identified and built relationships with key stakeholders, including sponsors, collaborators, ambassadors, and volunteers, to support project goals.
- Managed project budgets, timelines, and deliverables, ensuring projects were completed on time and within scope.
- Developed and presented content for advocacy workshops, proposals, and pitches to diverse audiences, effectively communicating the organisation’s mission and impact.
- Coordinated appreciation outings and experiences for partners, volunteers, and influencers to foster long-term relationships and loyalty.
- Oversaw regional team leaders across multiple provinces, ensuring alignment and collaboration on national initiatives.
- Created and managed content for social media and communication campaigns, increasing brand visibility and engagement.
- Wrote blog posts, articles, and press releases to amplify the organisation’s message and reach new audiences.
- Managed crisis communications and resolved issues promptly, maintaining the organisation’s reputation and stakeholder trust.
Feed That Bird Communication ConsultantsSenior Account Manager
Mar. 2018 - Jun. 2018Cape Town Area, South Africa- Developed and implemented innovative communication strategies for client campaigns, integrating traditional, digital, and social media channels to maximize reach and engagement.
- Created and managed content plans for social media platforms, ensuring consistent and impactful messaging aligned with client goals.
- Produced press releases, news articles, and blog posts to support client campaigns and enhance their public presence.
- Coordinated and executed PR events and activations, ensuring seamless delivery and alignment with client objectives.
- Conducted media monitoring and analysis, compiling detailed reports on campaign performance and media coverage.
- Built and maintained relationships with digital influencers, leveraging their platforms to amplify client campaigns.
- Presented PR feedback and coverage reports to clients, offering insights and recommendations for future campaigns.
Sun InternationalEvent and Entertainment Coordinator
Apr. 2016 - Mar. 2018Cape Town Area, South Africa- Planned and executed large-scale events, including concerts, exhibitions, and conferences across nine venues, ensuring seamless delivery and client satisfaction.
- Developed innovative event concepts and managed production, technical, and logistical aspects to enhance audience engagement.
- Liaised with clients, exhibitors, and artists to understand their vision and deliver events that met or exceeded expectations.
- Negotiated contracts with vendors and staff for security, technical support, and audiovisual services, ensuring cost-effective solutions.
- Managed event budgets, reconciled finances, and generated client invoices, maintaining accurate financial reporting.
- Coordinated communication plans to promote events, maximising attendance and engagement.
- Ensured compliance with health and safety standards, mitigating risks and resolving issues promptly.
- Maintained strong relationships with artists and promoters, fulfilling technical and hospitality riders to foster long-term partnerships.
- Oversaw pre- and post-event coordination, including logistics, scheduling, and evaluations to improve future events.
- Assisted with press releases, permits, ticketing, and backstage coordination to ensure smooth operations.
- Adopted a solutions-based approach to manage crises and unexpected challenges during events.
The Creative CounselProject Manager
Aug. 2014 - Apr. 2016Melrose, Johannesburg- Led the end-to-end execution of integrated marketing campaigns and events, ensuring alignment with client briefs and strategic goals.
- Developed and managed campaign budgets, timelines, and resources, delivering projects on time and within budget.
- Collaborated with creative teams to brainstorm and refine innovative campaign concepts, ensuring high-quality deliverables.
- Oversaw procurement, distribution, and deployment of campaign materials, maintaining consistency and quality.
- Conducted post-campaign audits and analysis, providing clients with detailed performance reports and actionable insights.
- Built and maintained supplier relationships, negotiating contracts and ensuring cost-effective solutions.
- Managed crisis resolution during campaigns, minimising disruptions and ensuring client satisfaction.
- Supported new business acquisition through market research, opportunity identification, and client relationship building.
- Presented campaign results to clients, highlighting successes and areas for improvement.
- Monitored competitor activity and market trends, providing insights to maintain a competitive edge.
- Mentored junior team members, fostering a collaborative and high-performing team environment.
- Led digital campaigns, leveraging social media and email marketing to enhance engagement and reach.
LeegraTactical Campaign Manager
Nov. 2013 - Jul. 2014Randburg, Johannesburg- Developed and managed campaign project plans, budgets, and schedules for client briefs.
- Recruited and trained promoters, hostesses, and brand ambassadors for event activations.
- Managed client relationships, logistics, and campaign performance reporting.
Have You Heard MarketingWITS Event Based Influencer and Brand Ambassador
Feb. 2013 - Nov. 2013City of Johannesburg, Gauteng, South Africa
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