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Network Power<100 people
Roles
✔️50%
IT
🧑💼50%
C-level Executive
🔥25%
Startup Founder
Geos
🇮🇳25%
India
🇵🇭25%
Philippines
🇵🇹25%
Portugal
Work Background
LXA (formerly MarTech Alliance)Chief Operating Officer
Sep. 2021London, England, United Kingdom
FSMarTechFounder and Managing Director
Oct. 2020London, England, United KingdomA new online platform - helping the financial services community optimise their investment in marketing technology to drive digital transformation. FSMartech.co.uk
The Financial Services ForumOperations Director
Jan. 2002 - Mar. 2020London, England, United Kingdom• Introduced Salesforce into the business in 2006 and continuously improved the way it supports the sales and marketing functions though reporting and automation. • Creating and implementing various workflow improvements to enhance internal procedures, such as the membership renewal process, recruitment campaigns and subscription collections.
• Developed the company’s marketing and brand strategy over a number of years, including all stages of campaign delivery, from insight generation, strategy, tactics, metrics and analysis.
• Introduced two new membership levels, taking the initial concepts through research, development and launch. • Remodelled the membership structure in 2016 to establish Team and Corporate packages.
• Upgraded The Financial Services Forum’s website with the introduction and development of the Knowledge Centre resource archive. • Created Online Membership to increase geographical reach of the business and generate significant new sponsorship opportunities.
• Management of The Financial Services Forum Awards for Marketing Effectiveness since 2002 – recently shortlisted in the 2020 Awards Awards category for “Best Longstanding Awards Event”. • Developed and launched the Product and Service Innovation Awards in 2018. As with all Forum Awards.
• Oversaw nearly fifty issues of Argent, a quarterly 64-page journal, widely respected in the industry for its thought leadership.
SmiMarketing Manager
Jan. 1998 - Dec. 2001
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