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Work Background
OneForceMarketing Manager
Apr. 2023Irvine, California, United States · HybridExecuting marketing initiatives for B2B and B2C businesses using AI technology, mixed with real-world marketing experience using an omni-channel approach. Integrating efficient tech to operationalize enterprise-grade marketing strategies for startups and mid-sized businesses.
Internet BrandsMarketing Manager
Dec. 2021 - Jan. 2023El Segundo, California, United StatesWith this company, I serve as a key strategist overseeing all marketing functions of ApartmentRatings.com, where I execute marketing efforts focused on brand strategy, social media integration, networking, technology, and market research that align with goals and promoted business opportunities. Some key accomplishments in this role include:
• Designed booth and visitor experience for 2022 National Apartment Association tradeshow to 10K+ attendees, successfully initiating multiple client interactions and generating $100K+ in incremental revenue.
• Lifted ApartmentRatings.com to second ranked website for ratings and reviews within multifamily industry behind Google by spearheading consumer focused marketing efforts that furthered brand awareness.
• Produced ratings & reviews documentary by conducting interviews with consumers regarding apartment search experience to educate clients on consumer utilization and benefit of ApartmentRatings.com.
• Collaborated with stakeholders to create Employee Surveys feature for community managers, enabling brand to expand beyond multifamily industry.
• Developed and introduced Events Timeline feature that created historical record for each community within website.
White House Marketing, Inc.Senior Marketing and Sales Manager
Jul. 2014 - Dec. 2021Corona, CAWith this company, I served as senior leadership of marketing and sales functions, where I advised clients from large technology and telecommunications companies to further brand recognition and boost overall revenue. Some key accomplishments in this role include:
• Created AT&T campaign in partnership with Sam's Club for Inland Empire that outperformed other clubs nationwide, inspiring adoption nationally and lifting AT&T/Sam's Club revenue 50%+ in mobile phone category.
• Assessed, hired, and guided 10 marketing managers to spearhead expansion of AT&T/Sam's Club mobile phone campaign across various cities in Arizona, Texas, and Utah, capitalizing $5M+ in incremental revenue.
• Generated $1M+ of incremental revenue YOY by developing and implementing marketing initiatives via DTC campaigns, utilizing digital, face-to-face, and social media strategies.
Vantage Promotional Solutions, Inc.Marketing Manager
Jul. 2013 - Jul. 2014Los Angeles, California, United StatesWith this company, I served as trusted analytical resource for clients regarding marketing functions, where I aligned marketing plans and sales plans to high-opportunity growth targets and untapped markets. Some key accomplishments in this role include:
• Administered marketing operations that boosted brand visibility through digital and social media marketing campaigns for Home Depot (HD) throughout Southern California region.
• Developed and implemented customer referral program for HD kitchen design division, lifting department revenue by 40%+.
• Launched mobile marketing program for AT&T throughout Southern California region, effectively boosting company revenue by 50%+ and mobile sales by 60%+.
• Led mobile phone division to match revenue of HD division in two months, then doubled HD to become primary source of revenue within six months.
ValassisMarketing And Advertising Manager
Apr. 2008 - Oct. 2013Greater Los Angeles AreaWith this company, I served as Subject Matter Expert and industry lead, where I consult multimillion-dollar clients within the foodservice industry on advertising strategy development and implementation. Some key accomplishments in this role include:
• Devised and presented multimedia advertising campaign, including print, direct mail, digital, and online products, to A and B-level Arby's executives, successfully generating $1M in new business for company.
ValassisAccount Manager
Oct. 2006 - May. 2008Greater Los Angeles AreaA marketing specialist providing strategic input and tactical execution while participating in strategic account development/management to assist sales reps in reaching their strategic selling goals.
Los Angeles TimesMarketing and Planning Analyst
Mar. 2003 - Oct. 2006Greater Los Angeles AreaProviding marketing and account planning support for clients in the Entertainment and Movies categories including advertising brands such as Calendar, Calendar Weekend, Calendarlive.com and TheEnvelope.com. Category revenues total approximately $200MM annually.
Los Angeles TimesAdvertising Systems Analyst
Mar. 1998 - Mar. 2003Los Angeles, California, United StatesWhile working with the advertising administration group, I developed and managed financial strategies for all of advertising. I also provided strategic market research support for advertising and marketing departments.
Los Angeles TimesOther Advertising Positions
Mar. 1988 - Mar. 1998Los Angeles, California, United StatesI started in the L.A. Times as any advertising clerk...Moved my way through the company to the financial side of advertising...
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