Luis Ramirez

Digital Marketing - Ecommerce Operations - Sales Funnel Expert @S3 Global

CoachECommerceFunnelsUnited States👍 Sales & BizDev🧨 Consulting💸 MarketingBusiness Owner

Luis Ramirez is a seasoned professional in the field of digital marketing with a specialization in e-commerce operations and sales funnel management at S3 Global company. His expertise lies in creating and implementing strategic digital marketing campaigns, optimizing e-commerce operations, and managing sales funnels to drive customer engagement, increase conversions, and boost sales. He has a proven track record of enhancing online visibility, improving user experience, and delivering profitable solutions. His skills also include data analysis, SEO, SEM, and CRM. Ramirez's work significantly contributes to the growth and success of S3 Global's online business.

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Work Background

FloatMeHead of Growth

Apr. 2022Houston, Texas, United StatesOur mission is to help people make better financial decisions by building a platform, products, and community that puts our member's best financial interests first, without compromise. As Head of Growth, I'm focused on growth and growth alone. I sit at the marketing and product development intersection, focusing on hitting growth targets, with full responsibilities for customer acquisition, activation, retention, and scalation through the FloatMe Value Ladder.

S3 Global WorldwideVP E-Commerce Operations and Digital Marketing

Oct. 2021 - Apr. 2022RemoteEverything your brand needs to maximize its potential on Amazon, Walmart, and other emerging marketplaces, as well as Direct To Consumer., We combine supply chain capabilities with creative services, giving our brands control their message and access to their customers. Providing value, product positioning, and connecting with the right people is only part of the battle. Reviewing and refining campaigns is the other part. An S3G Media marketing campaign analyzes the subtle indicators of your performance and improves upon it. OUR BELIEF We believe in partnership. Being an ally. A resource of insight and firepower. Giving brands all the creative, operational, sales, and customer support they need. WHAT WE DO FOR BRANDS ➜ MARKETING SERVICES: strategic planning, campaign management, reporting. ➜ CREATIVE SERVICES: product catalog, photo/video, consumer content, campaign support. ➜ OPERATIONS: forecasting, purchasing, inventory management, logistics. ➜ BRAND MANAGEMENT: brand control, platform health, data reporting, customer service.

S3 Global WorldwideDirector E-Commerce Operations Business Growth Strategist

Jun. 2016 - Apr. 2020Henderson, NV - RemoteAt S3G, We believe in partnership. Being an ally. A resource of insight and firepower. Giving brands all the creative, operational, sales, and customer support they need. Everything your brand needs to maximize its potential on Amazon, Walmart, and other emerging marketplaces, as well as Direct To Consumer. Providing value, product positioning, and connecting with the right people is only part of the battle. Reviewing and refining campaigns is the other part. An S3G Media marketing campaign analyzes the subtle indicators of your performance and improves upon it. WHAT WE DO FOR BRANDS ➜ MARKETING SERVICES: strategic planning, campaign management, reporting. ➜ CREATIVE SERVICES: product catalog, photo/video, consumer content, campaign support. ➜ OPERATIONS: forecasting, purchasing, inventory management, logistics. ➜ BRAND MANAGEMENT: brand control, platform health, data reporting, customer service. And more... Amazon Brand development expert Direct Response Marketing Authority Sales Funnels Implementation Pay Per Click / Discoverability boost (PPC/SEM) Search engine optimization (SEO) Online Advertising Management Email marketing strategy maximization Content marketing development specialist Social Media / Digital Marketing Campaign management (AdWords, Google shopping, Facebook Instagram, Youtube, Pinterest) Salesforce CRM, Salesforce Commerce Cloud, Magento, WooCommerce, Shopify E-Commerce Analytics Tools A/B Testing protocol designer

SFI HealthSenior Director E-Commerce Marketplace/DTC Americas

Nov. 2020 - Oct. 2021Reno, Nevada, United States - RemoteResponsible for overseeing the development and management of all e-Commerce Operations and Digital marketing activities across the Consumer Brands (B2C) segment of the business across multiple marketplaces (Amazon 1P/3P, Walmart); managing 3rd party vendors and agencies. Drove marketing strategies and served as the primary point of contact to brand and business teams for Ecommerce marketing planning, execution, and reporting. Additionally, I provided direction to the content development team to align and drive performance. Evaluate Ecommerce programs against KPIs to significantly drive profitable sales and optimize spending. SFI Health is a global leader in developing & delivering human microbiome, cognitive, and wellbeing natural health solutions that enable people to make informed health choices confidently. Our Brands Flordis®, Klaire®, and Equazen® are leading the way in efficacy, safety, and quality; we sell them directly to our consumer base and healthcare professionals worldwide, who trust them to deliver better outcomes for their patients.

Frontier Co-opDirector E-Commerce Digital Marketing

Apr. 2020 - Nov. 2020Norway, Iowa, United States - RemoteFrontier Co-op specializes in natural and organic products. Our flagship brands Frontier, Simply Organic, and Aura Cacia are available in mainstream and online retail, i.e., Amazon, Walmart, Iherb, and specialty shops throughout the United States and Canada. By offering easy access to high-quality, competitively priced choices that are both environmentally friendly and socially responsible, Frontier Co-op seeks to lead the way in bringing nature -- and peace of mind -- to our customers.

PearsonDirector E-Commerce Marketing Operations & E-Learning Platforms

Nov. 2010 - Jun. 2016Greater New York City AreaJoined the company in a period of expansion to set up the new E-Commerce strategy to rolled up the Pearson Portfolio on the Amazon Seller/Vendor Central platform as well as create the online marketing strategy for the customer acquisition for the E-learning division. Provide leadership in the development of strategic Ecommerce Operations/Digital plans and set up growth drivers with a clear path to successful execution. Owner of both front and back-end of the eCommerce site including UX, navigation, checkout funnel, promotional campaigns, development roadmap & content marketing implementation Develop CRM and segmentation strategies to maximize ROI for online marketing, catalog, email marketing, and other omnichannel initiatives Responsible for full P&L management by owning the end-to-end performance of Private Brand category

Conair CorporationDirector E-Commerce Operations & Online Marketing

Sep. 2009 - Nov. 2010Greater New York City AreaConair Corporation is an American company based in Stamford, Connecticut which sells small appliances, personal care products, and health and beauty products for both professionals and consumers. It was founded in 1959 and has since expanded to include ten product divisions. Launched the USA business on Amazon Vendor / Seller central and started up the Latin American eCommerce Division and made major contributions in areas of Direct Response Marketing, ads campaign management, Advertising cost savings, business planning, and Product Brand development sourcing out of China. Led, developing and executing large-scale, multi-million product manufacture cost reduction initiatives in Brazil. Established new eCommerce platforms, and expanded Latin America Online business. Create and manage a process to track sales promotion expenses and customer deductions.

Ferranco Business ConsultingE-commerce Operations & Digital Marketing Consultant

Oct. 2008 - Sep. 2009Greater New York City AreaFerranco BC is an eCommerce Operations Management Consulting Firm specialized in helping mid-size companies to expand their business into the On-line space by developing and executing business strategy and innovation; business model and process design, with an ongoing dedication helping businesses to succeed in the new dot-com economy using the Amazon Vendor Central Platform as the pinnacle of the strategy. Assisting new business endeavors across Latin America to enter US, Asia, and European markets, we work closely with a broad number of International Clients in the Consumer Packaged Goods (CPG) industry, we help them set the platform to present their business in the international arena.

PfizerVP Finance/Operations - Canada, Asia & Latin America

Jan. 2003 - Dec. 2008New York, NYResponsible for the Division strategic plan. Led evaluation of strategic projects. Direct competitive intelligence function and market research for new business initiatives. Responsible for global business development of the division. Led the transition of Latin America and Asia regions with the new Pharmacia acquisition. * Led turnaround of Japan, Mexico and Argentina by optimizing distribution channel and redeployment of sales force; a $120MM revenue business segment grew 50% in 18 months. * Opened new operation in China, growing business from $5MM to $45MM in 3 years. * Designed and implemented inventory consolidation initiative in the supply points of Hong Kong and Panama reaching $24MM in costs savings and backorder reduction of 65%. * Built and instituted Business Model Optimization (BMO) culture among the region later adopted globally as new strategic basis for organic growth.

PfizerDirector International Finance/Operations - Animal Health Latin America Region

Jan. 2002 - Dec. 2003Mexico City Area, MexicoAppointed to manage the day to day financial functions. Served as liaison between the affiliate’s needs and headquarter requirements by introducing new reporting models while solidifying management’s education in business/financial principles. * Reduced Working Capital to $80MM by improving receivables in Brazil from 180 to 85 days. Guided local team in establishing an aggressive collection strategy and setting up constructive dialogue with delinquent accounts improving profitability from 18% to 26% in a 6 months period. Ten new collection programs were successfully developed. * Directed annual budget review process for the region. * Participated in designing, developing and implementing “Territory Management” and “Key Account” commercial programs resulting in +12% revenue growth for Latin America. * Implemented rulings on requirements to comply with Sarbanes-Oxley Act in Latin America affiliates.