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Network Power<100 people
Roles
💸50%
Marketing
✨50%
Business Owner
🐦50%
Design
Geos
🇿🇦50%
South Africa
Work Background
FreelanceSr Art Director
Sep. 2020London, England, United Kingdom · Remote
Fox CorporationSenior Art Director
Jun. 2011 - Sep. 2020Greater Los Angeles AreaAdeptly conceptualize creative elements of design projects involving print, digital, and multimedia components for advertising and promotions of programming and events at a major broadcast television network. Create robust, focused design concepts applying knowledge of emerging trends in the creative and entertainment industries. Tactfully represent the value and capabilities of creative services to cross-functional teams in developing art campaigns. Translate project requirements and desired outcomes into creative strategies. Facilitate production of design concepts; directed photographers, illustrators, copywriters, and designers to produce print, digital, and multimedia materials. Ensure the timely completion of collateral to meet project milestones and business deadlines. Selected Achievements:
● Key contributor to multiple award-winning advertising campaigns boosting the Nielsen ratings for the time slot by more than one point.
● Provided art direction on projects recognized with Graphis Advertising Annual awards; 2019 Gold Award for “The Exorcist” key art, 2018 Silver Award for “Empire” key art, and 2018 honorable mention for “The Last Man on Earth” key art.
● Persuasively pitched design concepts to stakeholders and leadership teams, building consensus through in-depth knowledge of design principles.
● Consistently led design efforts for advertising campaigns successfully generating interest in major television premieres. Sustained a knack for ideating fresh art for new TV seasons attracting viewers with enticing imagery.
The WB Television Network/CW Television NetworkSenior Art Director
Sep. 2005 - Jun. 2011Butbank, CASkillfully provided creative direction in delivering compelling advertising and promotions campaigns for programming and events at a major broadcast television network. Developed revenue-generating creative concepts; initiated, managed, and closed multiphase design projects on time and within budget. Accountable for artistic oversight of photo shoots, illustrators, copywriters, and production staff. Reviewed production materials, ensuring high-quality execution across various media. Fostered a collaborative work environment promoting cutting-edge design and advancing technical skills. Adapted to shifting business needs and accelerated timelines driving efforts to maintain market competitiveness. Selected Achievements:
● Credited with delivering a design campaign that resonated with audiences for the premiere of 90210; noted as the most-watched scripted series premiere for The CW.
● Intuitively skilled in devising design strategies for television series premieres; captured some of the highest viewership figures in The CW history.
● Strengthened expertise in using art to evoke emotional connections between audiences and entertainment content.
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