Pierre-Inès Couacy-Hymann - Digital Marketing Manager, Hellio

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇦🇪100%

United Arab Emirates

Work Background

HellioB2B Marketing Project Manager

Feb. 2023Paris, Île-de-France, France · Hybrid- Campaign Planning & Leads Generation: Marketing & Media Plans Implementation. LinkedIn KPIs & Campaign Analysis, campaign generation. Deals negotiation with external partners. -Projects Coordination: between the creative and business teams to deliver campaigns and branding assets. - Events: Contractors management, Planning, Organisation and management of post, during and post B2B events. + Adhoc missions Softwares: Hubspot, Salesforce, Figma, GSuite, Creatoppy

Dalma.Customer Experience Consultant

Jun. 2022 - Feb. 2023Paris, Île-de-France, France · Hybrid- Claims management Insights: Use claims data to draw insights for the marketing team - Product Development: identify and report technical problems of Dalma platform to the product team. - Claims Refunds: Managing refunds regarding animal accidents and precautionary measures from 0 to 2000€ and more.

SphereMarketing Branding Consultant

Apr. 2021 - Jun. 2021Paris, Île-de-France, France · Remote- Go-to-market launch strategies, including messaging and product positioning. - Brand Strategy and brand identity creation for a Parisian EdTech App Sphère, now deployed in 4 major French Universities and Schools.

Full Conversations The PodcastContent Creator & Podcaster

Jan. 2021Paris, Île-de-France, France · Remote- Pre & Post production of audio & social media content - Guest Interviews, human conversation analysis & Topic discussions - Ad Campaign for followers' acquisitions - Social Media management, content creation and planning Softwares: Anchor, GarageBand, Instagram (Meta)

The Coolest Man you KnowEcommerce Marketing Manager

Dec. 2019 - Mar. 2021Paris, Île-de-France, France · Hybrid- Co-led the branding of a new Parisian Male Fashion brand with an Instagram strategy and branding. - Campaign creations from concept to execution (Emailing, Paid & Organics social media) that led to an increase of more than 4K Followers, a strong community engagement towards the launch of the e-shop with 20K unique visitors with a medium basket of 500€, transforming new customers into repetitive buyers. - Implementation and monitoring of e-commerce performance: writing product sheets (French and English), definition and monitoring of KPIs, use of Prestashop & Shopify, Cross-selling and e-merchandising of the site. - Managed a team of 4 people and was in direct communication with various company’s suppliers. In charge of Business and Finance operations. Platforms used: Shopify, Prestashop, Mailchimp, Instagram (Meta)

A. PICH HOUSEEcommerce Marketing Manager

Nov. 2019Paris, Île-de-France, France · RemoteI help companies define their brand identity and design their e-commerce websites on Shopify and Squarespace ⚒ 1. Branding → Brand identity, brand strategy, brand development and management → Graphic Design, Visual Branding & Aesthetic → Art Direction 2. Content Marketing & Social Media Management →Writing articles, blog management and inbound →Work with Social Media accounts to grow engagement and raise brand awareness →Support the creation of targeted email outreach campaigns 3. Social Media & Community Management 4. E-commerce & Web Design →Design responsive e-commerce websites (Shopify, Squarespace) based on customers journey and acquisition →Overseeing product inventory

playgrndExperience Strategist

Dec. 2017 - Oct. 2018Paris Area, France1. Market Research →Competitors analyses, Benchmarks (CX, UX, BX, Digital Experience) →Markets/ Consumers trends →Developed & presented monthly trends, markets and brands reports (social commerce, retail experience,...) to internal teams → Developed CX markets report for the banking industry, retail and beauty industry →Developed customer experience (CX), user experience (UX), brand experience (BX) analyses for the retail, beauty, bank, sport industries 2. Human Knowledge →Qualitative (interviews) / Quantitative analytic assessments →Conducted Interviews and drew conclusions and recommendations from findings 3. Design →Model customer profiles through the creation of personae or archetypes →Define and map customer journeys →Identify customers frustrations encountered, the "moments of truth" & detect the differentiating areas for improvement as well as the real business opportunities 4. Social Media Strategy & Content Creation →Developed playgrnd* Social Media strategy Content Creation →Taking and processing photos → Graphic design → Information research and production of text / video / image content Social Media management →Publication on Social Media: LinkedIn, Instagram and Medium, management of comments and messages →Manage the time of publications and the changes to be made on each social network by setting up a typical week →Analysis of actions taken on Social Media. 5. Acquisition → Assisted C-level executives and Commercial team to transform researches and data into presentations Markets: Luxury, Banking, Retail & Beauty (innovation), Mines, Tiles, FMCG #CX #DCX #BX #UX

Cheil WorldwideStrategic Planner

Sep. 2016 - Feb. 2017Paris Area, France1. Samsung Competitors Monitoring →Produced insightful weekly and annual competitors and markets reports for Samsung's executives →Analysis of Samsung competitors' advertisements and communications events →Analysis of key Samsung competitors communications in 3 markets: (IM) Smartphones, White Goods, and Brown Goods →Ad hoc Benchmarks: on optical and tires market for Vision + and Hankook 2. Trend Reports → Focus on Augmented and Virtual Reality trends, communications, and contents → Fed the Retail and Marketing departments with new ideas for retail concepts and new ways to come with creative product proposals, appealing to customers for Samsung VR Gear & S7 Life Changer park (Samsung VR park) 3. E-mailing →Weekly newsletters redaction focus on technology and creative retail experiences Objective: Fed other departments with smart creative operations. Accounts: Samsung, Vision+, Hankook

OMD FranceStrategist Insight

Mar. 2016 - Aug. 2016Région de Boulogne-Billancourt, France · On-site✓Summary: place consumer’s knowledge, market & brand understanding at the heart of international brands Strategies 1. Market understanding →Analyze market trends, brand positioning and consumer behaviours 2. Consumer insights →Identify key valuable audiences with regards of brand DNA/positioning & ambitions 3. Target Segmentation →Smart use of data and consumer insights to create Personae which will lead to Digital custom audiences 4. Audience Profiling →Draw clear portrait per Personae with business potential and strategic objectives 5. Ad hoc Mission →Adapt international targets to the French local market →Conduct TGI (KANTAR software) workshops for media consultants and other experts Accounts: FMCG: BEL group: Boursin, Apéricube / Barilla group: Harry's, BKSA group: 1664, Skoll, Kronenbourg, K by Kronenbourg / Grey Goose Technology: Google, Apple Automotive: Infinity Beauty-Fashion: Color Expert, Levi's

Havas Media GroupMedia Consultant Assistant

May. 2015 - Aug. 2015Région de Paris, France · On-site1. Market Research →Market trends analyses based on competitors ads investments →Telecommunication market monitoring 2. Data Visualisation →Turned key data insights into simple and understandable market analyses 3. E-mailing →Weekly Newsletters redaction focus on telecommunication news for Orange Accounts: Orange Telecom and M6 Mobile.

AFRICA N°1Account Executive

Oct. 2013 - Nov. 2013Région de Paris, France · On-site1. Commercial Relations →Assisted the Client Director with all her needs from prospection to customer analysis →Competitors analysis →Auditors analysis 2. Event Management →Developed creative concepts for events ads (print, flyers) →Managed and coordinated suppliers relations →Managed clients lists and prospects

OEUVRE FALRETExecutive Assistant Project Manager

May. 2013 - Jun. 2013Région de Paris, France1. Creative Direction → Wrote copy for psychic disorders campaigns → Developed creative concepts for advertising campaigns 2. Consumer Research → Conducted consumer research (online questionnaires, semi-structured interviews) 3. PR management for Public events (Fundraising, Benefactors) → PR relations management → Press Releases creation