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Work Background
Sunnova EnergyDirector of Brand, Content, and Creative
Apr. 2020Houston, Texas, United StatesLed brand and creative strategy for a national energy services provider, overseeing architecture, identity, messaging, and campaigns across digital, print, and event channels. Evolved brand positioning to stay relevant across new markets, regions, and segments—driving engagement and adoption across a distributed partner network. Managed and mentored a high-performing team across design, video, and copy, while partnering with agencies and internal stakeholders to deliver on-brand creative. Built and implemented scalable creative workflows using Monday.com for intake, ticketing, and reviews—boosting efficiency, visibility, and delivery speed. Developed and led co-branded partner marketing programs, including the launch and management of a Marketing Development Fund (MDF) to expand brand reach. Implemented the company’s first digital asset management platform and oversaw the company store to ensure brand consistency and accessibility across the organization. Collaborated closely with digital and integrated marketing teams to execute cross-channel campaigns aligned with brand goals, tracking performance in engagement, awareness, and conversion metrics. Maintained brand consistency through audits, governance, and cross-functional collaboration—ensuring alignment across all internal and external touchpoints. Partnered with legal and compliance on marketing review, IP, and trademark checks to ensure all assets met business and regulatory standards. Used SEO and analytics tools to optimize content strategy, drive traffic, and boost brand visibility and conversions. Led creative for major events and activations, including the launch of the company’s first Analyst Day. Played a key role in a brand refresh and full website redesign that positioned the company as a leading name in the solar space.
HalliburtonBrand Manager
Feb. 2015 - Apr. 2020Houston, TexasLed global brand governance, providing guidance across all areas of the organization to ensure brand consistency and integrity. Maintained corporate brand guidelines and resources in collaboration with legal and IP teams. Directed all advertising efforts, overseeing both copywriting and design to maintain a unified voice and visual identity. Managed an in-house design team, contractors, and creative agencies to deliver high-quality marketing support and campaign development for a global Fortune 100 company. Partnered with 14 product lines to develop campaign concepts, product naming, and creative direction—aligning messaging with the broader corporate strategy while protecting brand equity. Managed the annual creative budget and ensured all projects were delivered on time and within scope. Built and maintained vendor relationships, including partners for digital asset management, company store, print-on-demand, creative agencies, photographers, printers, and freelancers. Developed and streamlined creative processes to drive efficiency, reduce turnaround time, and lower costs for internal stakeholders. Acted as a strategic partner to product line leaders, balancing their unique needs with overall corporate goals. Provided hands-on design and production support, including high-impact presentations for the Executive Committee, Board of Directors, investors, and industry/public speaking engagements. Supported account managers with global customer business reviews. Served as creative lead for large-scale events, including Analyst Days and HalAcademy (1,000+ attendees). Owned event branding, creative concept development, executive presentations, video production, scheduling, budget oversight, and live event production/show calling.
HalliburtonSr. Marketing Coordinator - Corporate Marketing
Sep. 2011 - Feb. 2014Houston, TX
HalliburtonCreative Lead - Internal Communications
Apr. 2005 - Sep. 2011
HalliburtonSr. Graphics Artist - Marketing/Communications
Nov. 2001 - Apr. 2005
Self EmployedFreelance designer
Jun. 2000 - Dec. 2005Freelance multimedia/graphic designer. Clients include Data Display, Tenaris, Oil States, EMAS, Acergy, HP/Compaq, Citrix, Sysco and the Houston Chronicle.
CRM GroupMultimedia/Web Designer
Jan. 2000 - Oct. 2001Responsible for art direction, brand-alignment and concept development of online and multimedia content including websites,interactive CD ROMs as well as print advertising for a national clientbase in the medical field.
Career Management InternationalMultimedia Developer
Mar. 1999 - Dec. 1999Worked as part of a team responsible for the development, programming and design of a new CD ROM-based system for career development, including personality profiling, training videos and resume development.
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