Paddy Power BetfairProducer, Film Director & Videographer
Oct. 2010 - Dec. 2016Dublin, Ireland- Produced and directed promotional content for the multiple business channels of Paddy Power Betfair for the international Market. - Managed the Video Production Team.
- Researched & wrote business proposal for CEO which allowed me to design and build a large, fully functional greenscreen studio for Live Broadcast at the Paddy Power HQ in Dublin.
- Provided post-production and VFX on Paddy Power & Betfair TV Commercials.
- Produced & Directed weekly show 'Two Foot Tackle' featuring British comedian, Mark Watson and Paddy Power, with an audience of 250k+ Produced and Directed IDI award winning promo for Paddy Power Poker promo, shot by Cathal Watters (Peaky Blinders)
- Creative Director on a number of multi-faceted 360 campaigns for Paddy Power Casino, managing creative team for on-line and print deliverables while producing and directing the video content in tandem.
Examples, 'Big Dickens', featuring Eric Lalor. This was a home page takeover with a suite of videos, a mailer campaign and associated print work for retail.
It gained record views, record acquisition and retention for the holiday period.
-Managed a team to build Apple Store preview and instructional videos for a host of Apps.
-Worked directly alongside Product Development, B2B + B2C P & L managers, developing marketing strategies and was in charge and lead production.
- Worked directly with CEO, Head of Product Development, Head of Paddy Power.com, Head of HR on numerous video communications both locally and globally.
-Was video producer on many PR stunts including; Ryan Gigs mailer campaign 300k views + record number of acquisitions (write up in Marketing Weekly) - Produced a very successful promo featuring Robbie Fowler for the Euro's gaining an audience of 350k+
- Operated Cameras, (DSLR's Canon 7D, 5D, GH4, RED Dragon, BM URSA, Arri Alexa)
- Lit exterior and interior sets.
- Operated Live vision mixing desk in purpose built TV studio
- Operated Movi + Ronin Rigs