Fidelity Media Advertising NetworkCEO, Fidelity Media SSP
Aug. 2007 - Nov. 2021Limassol, Cyprus · HybridFidelity Media SSP, the Supply Side Platform that provide guaranteed revenue for web/mobile web publishers and access to high-quality online inventory for demand customers. Focused on display advertising. Publishers gained access to SPP via:
-HTML/.js tags,
-Prebid integration.
Customers integrations are direct campegns and oRTB programmatic sales. Over years the SSP utilised 3 third party (white-labeled) trading platforms and finally built own ssp software that allowed to employ unique backend inventory management approches and trading strategies. Client facing CRM has been architected and build inside the company and empoloyed the proprietary and third parties APIs to communicate to trading infrastructure. Responsible for:
-Go-to-Market Strategy,
-Product Delivery,
-People Management,
-Raching out finansial Plans. Managed the Team of:
-oRTB Traders,
-Customer Success Managers,
-Software Developers and SRE Team. Communicated to:
-Key Customers and Publishers,
-3rd Party Technical, Law and Finance service vendors. Managed to close the sale of Fidelity Media SSP to Kubient Inc. in 2019.