Oleg Naidenov - Sr. Engineering Project Manager, Criteo

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Work Background

CriteoSr. Engineering Program Manager (NASDAQ: CRTO)

Jan. 2023Yerevan, Armenia · On-siteThis is technical management role with the main goal of overseeing a series of AdTech projects, DSP and SSP namely. Scope of tasks include: - time is splitted on managing a small team of developers, working with various stakeholders, other engineering teams and end-to–end feature and framework software development planning; - work with the team, broader engineering organization and client to determine longer-term team direction and technology strategy; - participate with scrum team to plan and commit at the sprint and release level; - ensure on-time and high-quality delivery of the project; - contribute to infrastructure and process improvement within development and support organization. Institute and adopt best engineering practices.

IPONWEB (acquired by Criteo)Sr. Technical Project Manager

Jan. 2023 - Jul. 2023Yerevan, Armenia · On-siteIponweb is the Global Leader in Real-Time Advertising Technology. Joined the Company in January 2023 as the Sr. Technical Project Manager for Custom Projects. At the time when integration of Iponweb and Criteo has been performing at full force.

HeadBidder.netProduct Owner

Jun. 2017 - Dec. 2022Yerevan, Armenia · HybridHeadBidder.net is the online tool built to help publishers and marketers running Prebid.js/Prebid server on their properties without programmer help. There are meny commonly known and unique features were built inside the wrapper, such as: - Google Ad Manager ad server integration via the API; - Setting up wrapper in standalone or GAM mode; - Dynamic prebid.js build; - Lazy loading ad units; - Integartions with third-party user id proviters, etc. Custom integrations, white label installations and monetization options were provided to selected customers at later stage. While cooperating I've performed: - Product design and setting the Go-to-market strategy; - Project management including developers, SRE and Sales Teams; - Feature specifications, implementation management.

KubientVP of Engineering (NASDAQ: KBNT)

Nov. 2021 - Apr. 2022New York, United States · HybridKubient is the Audience Cloud platform for real-time programmatic inventory trading. Backbend is supported by proprietary Kubient Artificial Intelligence system (KAI) with machine learning technology that provides real-time digital ad fraud prevention. Over the time of cooperation build and executed the SSP and Exchange development roadmap, integrated the 3rd party DMP and DSP, managed on-going development and maitanance of the Kubient Artificial Intelligence anti-fraud system (KAI). Day-to-day communications to company's CEO, CTO and CPO. Managed teams of: -UI/UX developers, -Go lang, Erlang developers, -SRE Team, -Customer Success Team.

KubientPlatforms Director at Kubient

Sep. 2019 - Nov. 2021Greater New York City Area · RemoteMain responsibilities at the current stage are: -Integarion of Fidelity Media SSP's technology into the Kubient's full-stack audience advertising platform, -Transfer of Fidelity Media SSP's publisher accounts into the Kubient's platform, -Transfer of Fidelity Media SSP's customer's contracts to Kubient inc., -Building the Kubient's SSP and Exchange development roadmap, -People Management. Managed the Team of: -Fidelity Media SSP platform developers and SRE engineers, -Fidelity Media SSP customer success managers.

Fidelity Media Advertising NetworkCEO, Fidelity Media SSP

Aug. 2007 - Nov. 2021Limassol, Cyprus · HybridFidelity Media SSP, the Supply Side Platform that provide guaranteed revenue for web/mobile web publishers and access to high-quality online inventory for demand customers. Focused on display advertising. Publishers gained access to SPP via: -HTML/.js tags, -Prebid integration. Customers integrations are direct campegns and oRTB programmatic sales. Over years the SSP utilised 3 third party (white-labeled) trading platforms and finally built own ssp software that allowed to employ unique backend inventory management approches and trading strategies. Client facing CRM has been architected and build inside the company and empoloyed the proprietary and third parties APIs to communicate to trading infrastructure. Responsible for: -Go-to-Market Strategy, -Product Delivery, -People Management, -Raching out finansial Plans. Managed the Team of: -oRTB Traders, -Customer Success Managers, -Software Developers and SRE Team. Communicated to: -Key Customers and Publishers, -3rd Party Technical, Law and Finance service vendors. Managed to close the sale of Fidelity Media SSP to Kubient Inc. in 2019.

McTraffics Self Serve Advertising PlatformManaging Director

Aug. 2011 - Dec. 2016Kaliningrad, Russia · HybridMcTraffics is the self-service advertising platform aimed to allow display media buying on package basis. All the operations are made self-serve only, no "managed" or "remote hands" option. The brand has been built as the supplementary platform to Fidelity Media SSP in order to rump-up sales and rise-up monetisation level for publishers. Main responsibilities: -Platform Architect, bilt UI and API specification for developers, -Maintaied the dedicated Legal Entity and the Online payment gateway agreement, -Progect Management and Go-to-market plan maintanence.

BeelineSenior Engineering Manager, Monitoring Group (NASDAQ: VEON)

Sep. 1998 - Jul. 2007Kaliningrad, Russia · On-siteField and on-duty engineer on start. Senior Engineering Manager, the Head of Monitoring Group by 2005. Took part if regional calular network build and development. Been repronsible for BSS subsystem and transmission. At later stage architected and build the enterprise class monitoring and reporting system that provided stakeholders with network load information, performance metrics and daily reports. Lead the team of 4 BSS on-duty engineers and network development engineer.

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