BORN GroupPartner & Managing Director, North America
Apr. 2016 - May. 2020Greater New York City Area- Responsible for the North America P&L, (~$46M, representing 70% of the total commerce business and 50% of the total content business)
- Over a 4 year period, improved the topline revenue from ~$17M to ~$46M, gross margins from ~25% to ~55% and EBITDA from -3% to 15%
- Personally sourced and closed net new accounts including HanesBrands, Harman/Kardon, and David’s Bridal Participated in most new business pitches extending relationships withNestlé, Billabong, and Medifast
- Draft and negotiate all MSAs and SOWs
- Directly manage department heads for Sales, Marketing, Operations, Creative, UX, Project Management, Back End Development, Front End Development and Content Production
- Established charters and knowledge bases for all practices, including Creative, UX, Commerce (Hybris, Magento, Salesforce Commerce Cloud, BigCommerce, Elastic Path, Adobe Experience Manager, Mirakl, Vtex) and Project Management by introduction of practice-specific artifacts and the processes to maintain them, including wiki templates, boilerplate scope and assumptions tables, traceability matrixes, estimators, reusable asset capture, and skills matrixes
- Established an end-to-end Experience Management Practice that covers above-the-line services such as Content Management and Digital Marketing, below-the-line services including Marketplace solutions and the analytics and data science layers that connect them
- Indirectly manage a staff of 200 in North America and up to 400 global resources (when they are engaged in North America projects)
- Evolved BORN’s partner relationships, leading to being named the #1 Global Partner for Salesforce Commerce Cloud, Magento’s #1 Global Elite partner, SAP Global Partner (Silver).