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Work Background
Nicole Steffen DesignOwner | Creative Director
Jan. 2017Michigan, United StatesNicole Steffen is a seasoned design professional with over a decade of experience in the industry. Specializing in B2B marketing and rebranding, Nicole offers strategic marketing and impactful graphic design solutions that can boost your business growth. Operating out of Wellston, Michigan, Nicole Steffen Design LLC is a boutique firm that not only focuses on graphic design but also incorporates other aspects of communication into its business. Nicole's ability to deliver projects on time and within budget has earned her a reputation as a reliable and effective design professional. Throughout her career, Nicole has served as the Owner and Chief Graphic Designer at Nicole Steffen Design for more than seven years, showcasing her commitment and dedication to the field. Whether you're looking to revamp your brand or improve your market presence, Nicole Steffen's expertise and innovative thinking can drive your brand transformation and business growth. Nicole can help your business with:
• Branding
• Print Media
• Digital Media
• Email Marketing
• Website Design
• Campaign Planning
MyNorth MediaArt Director
Jan. 2016 - May. 2017Traverse CityManaged and directed art for Traverse Magazine, Northern Home and Cottage, MyNorth Vacation Guides and a variety of other publications. Scheduled, concepted, directed and managed photoshoots with freelance photographers. Managed and maintained the art department budget. Styled and directed photoshoots. Designed the cover and feature sections for Traverse, Northern Michigan's Magazine and Northern Home and Cottage as well as multiple other publications.
OneupwebSenior Graphic Designer
Oct. 2012 - Jan. 2016Traverse CityWorked with a variety of clients including Molly Maid, Mr. Handyman, Genesis Career College, Pet Supplies Plus, AllDayParts and True Value. Projects included user research, UX audits, wireframes, website design, infographics, landing pages, display advertisements, social media graphics, print campaigns and more. Additional responsibilities have included in-house photography, regular blog posts, contributing to Oneupweb sales and marketing strategy and managing Oneupweb’s social media channels.
King MediaGraphic & Web Designer
Feb. 2012 - Oct. 2012East LansingProjects included brand identity development, website design and development, basic SEO implementation, e-mail design, billboards, direct mails, business cards and more. Managed multiple design and development interns to help them grow their skills. Additional responsibilities included vendor selection and copywriting.
Aisle RocketGraphic Designer / Art Director
Jun. 2010 - Feb. 2012Designed various national consumer promotions for Whirlpool, KitchenAid, Maytag, and Jenn-Air Brands. Developed multiple publications for The Whirlpool Training Department. Worked with a team to develop a multi-regional commercial, newspaper advertisements, and direct mail for United Federal Credit Union. Other projects Included website graphics, logotypes and trade show graphics.
Ferris State UniversityIn-house Internship
Aug. 2009 - May. 2010Big Rapids MIWorked with a team to design and produce an invitation packet and multiple environmental graphics for the Grand Rapids Student Advancement Foundation’s annual MindShare fundraising event. This year-long project included concept development, client meetings, pre-press, and press checks.
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