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Work Background
Marketing manager
CoachMarketing manager
Jun. 2024 - Apr. 2025São Paulo, BrasilLed marketing initiatives for Coach and UGG brands in Brazil. Developed and executed 360° marketing strategies including social media, branding and retail activations. Managed content creation and influencer partnerships, from briefing to delivery. Analyzed KPIs and produced performance reports to guide decision-making.
Coordenadora de marketing
Grupo AsteCoordenadora de marketing
Jan. 2024 - Jun. 2024São Paulo, Brésil
Coordenadora de marketing
Ateliê de CalçasCoordenadora de marketing
Jul. 2023 - Oct. 2023São Paulo, Brasil
Content Strategist
Magazine LuizaContent Strategist
Sep. 2022 - May. 2023Built content plans aligned with brand goals and e-commerce KPIs. Collaborated with influencers and creative teams on video, image and social content. Tracked and reported social media performance with actionable insights.
Social Media Analyst
Steal the LookSocial Media Analyst
Jun. 2021 - Sep. 2022São Paulo, BrazilCreated engaging digital content including posts, newsletters and playlists. Managed social communities and supported influencer activations. Monitored results and user engagement for reporting.
Marketing and sales manager
The Zion JóiasMarketing and sales manager
Jan. 2020 - Mar. 2021São Paulo, BrasilDesigned and implemented marketing and sales strategies on social platforms. Managed a the sales team and provided training. Analyzed campaign effectiveness and customer behavior.
Sales Consultant
Zadig & VoltaireSales Consultant
Feb. 2019 - Dec. 2019Paris Area, FranceEnsure the achievement of individual and global goals. Analyze and report KPIs to regional management. Provide exceptional customer service by demonstrating excellent knowledge of products and brand history. Build and strengthen trusting relationships with the brand's customers.
Marketing and Sales manager
The Zion JoiasMarketing and Sales manager
Jun. 2018 - Feb. 2019São Paulo, BrazilIn charge of strategic planning for marketing and sales, team management, performance reports, pipeline control, client prospection and content creation for social media.
Proprietário
InModaProprietário
Apr. 2016 - Dec. 2018São Paulo Area, BrazilInModa is my own Marketing and Business Consulting. We provide services such as: - Development of marketing and business plans - Strategic marketing planning - Purchasing management - Customer relations management and training - Fashion production - Event organization Portfolio: http://ligiatax.wordpress.com/

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Personal Pitch
Fashion & Beauty Content Solutions
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