Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Maternity Leave / Freelance UX Maternity Leave / Freelance UX
Jan. 2024Greater Manchester, England, United Kingdom
Ribble CyclesHead Of User Experience
Jan. 2016 - Jul. 2023Preston, United KingdomAcquired by the retail and consumer sector specialist investor True, I worked within the senior management team during a significant digital transformation project at Ribble Cycles. This saw Ribble Cycles evolve from an online catalogue of bikes, parts, and accessories, into the leading and premium British bike brand that it is today. Driving all aspects of UX research, design, and optimisation for both online and in-store customer experiences, I ensured that the customer remained the focal point of every decision. Even in the face of evolving business challenges and a shifting customer base, we successfully delivered a truly innovative and award-winning bike-buying experience.
PRWDSenior Optimisation Strategist
Sep. 2014 - Dec. 2015Manchester, United KingdomSenior Optimisation Strategist responsible for providing a collaborative and open approach to delivering conversion driven optimisation programmes for amazing clients such as Lovehoney, Schuh, Bensons for Beds, CarTrawler and Trend Micro. A few of the services delivered are - - AB and Multivariate Testing
- Conversion optimisation maturity audits
- Moderated and remote user research and analysis
- Competitor conversion evaluations - User Experience evaluations
- Web analytics audit and evaluations
- Collaborative Workshops
- In-house Training Sessions
- Professional Speaking
ao.com (Appliances Online)Projects and Optimisation Manager
Apr. 2013 - Sep. 2014BoltonWhile at ao.com I was responsible for managing project and optimisation testing roadmaps for the cross device ecommerce experience, in an agile development environment. I built an in-house Optimisation testing team and drove a testing culture at ao.com. The team consisted of optimisation consultant and optimisation analyst, site search analyst, project managers and UAT testers.
Appliances OnlineOnline Development Manager
Apr. 2010 - Apr. 2013Bolton, ManchesterI worked within the marketing team at a leading online white goods retailer. I worked with user experience and site analysis tools to deliver the best possible retail experience across multiple sites including white label sites for Boots, Next and B&Q. Worked with all areas of the business to put together business cases and development projects to be implemented on our sites, whilst project managing all marketing projects. Used the following tools -
- Sitecore CMS (certified site core advanced user) - Fredhopper search and merchandising tools
- Bazaarvoice social reviews
- Coremetrics and Clicktale analysis tools
- What Users Do feedback service
- Maxymiser MVT testing
Antler Luggage LtdE-Marketer
Jan. 2008 - Apr. 2010Development and maintenance of ecommerce site, affiliate program and online marketing. Specialties -
Affiliate program promotion, email marketing, PPC, social media marketing, SEO, B2C and B2B eCommerce, web design, product photography, copy writing, project documentation.
Intch is a Professional Networking App for the Future of WorkSee more people like Nicole on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
451129 people
16
Senior software engineer
19
Project manager @ Zois Energy limited
20
Project and business Manager
74310 people
19
Project manager @ Zois Energy limited
18
Financial Consultant @ Standard capital corporation
121
Investor Relations Manager @ ExxonMobil