Nicole Bloom is an experienced User Experience professional with a proven track record in fast-paced, high-growth environments. With a strong foundation in both qualitative and quantitative research methodologies, she has led major digital transformation projects—most notably at Ribble Cycles, where she played a key role in evolving the company into a £30m innovative bike brand. Nicole excels at centering user needs in every decision, driving conversion rate optimization, and facilitating effective cross-functional collaboration. Her background includes senior roles at PRWD Agency and AO.com, where she delivered impactful UX strategies for high-profile clients. She holds a First Class Honours BA in Fine Art from the University of Central Lancashire.More...