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Work Background
Family Car Group Marketing Manager
Feb. 2024 - Oct. 2024United States- Managed the marketing plan across 7 rooftops in both sales and service departments, overseeing strategy and execution in the automotive industry.
- Handled vendor relations with a 3rd party advertising agency, Reynolds and Reynolds, OEMs, and other partners to ensure effective collaboration and campaign success.
- Maintained brand standards for the dealership group while ensuring compliance with the brand guidelines for Toyota, Mazda, VW, Audi, and Porsche.
- Traveled to train staff on content collection best practices and implemented brand cohesion across multiple marketing channels.
University of North TexasAdjunct Professor
Aug. 2022Denton, Texas, United States- Teach public relations, advertising, and portfolio development courses, providing students with practical and industry-relevant skills.
- Guide students through the creation and refinement of their portfolios, ensuring they are prepared for professional opportunities.
- Develop course materials, assignments, and projects that foster critical thinking and creativity in the fields of PR and advertising.
- Stay updated on industry trends to ensure curriculum aligns with current professional practices and standards.
The CleburniteWriter
Jan. 2022 - Dec. 2023Cleburne, Texas, United States- Created and maintained the blog’s website, while developing engaging written and podcast content on local stories and events.
- Researched and found compelling story ideas, conducting interviews with local residents, business owners, and event organizers.
- Stayed informed on local happenings, attended events, and collaborated with others to produce timely blog posts and podcasts.
Shop November SierraAntique Dealer
Oct. 2019 - Jan. 2024- Manage vendor relations, coordinating with other sellers and mall management to ensure seamless operations and collaboration.
- Handle shop interior design and layout, creating an inviting and cohesive atmosphere for customers.
- Track and manage inventory, ensuring stock is up-to-date and aligned with customer preferences.
- Develop the brand identity, including visual aesthetics and messaging, to differentiate the shop within the antique mall.
- Lead sales and promotional marketing efforts, driving foot traffic and engaging with customers through various channels.
- Curate unique vintage inventory, carefully selecting pieces that reflect the shop’s style and brand.
Miller Public RelationsDigital Marketing Specialist
Jul. 2019 - Jun. 2021Colleyville, Texas- Managed social media platforms for 8+ clients, including content creation, scheduling, audience targeting, and graphic design for posts.
- Designed digital advertisements and tracked performance using tools like Facebook Pixel, optimizing campaigns for client goals.
- Led client relations by attending meetings, discussing strategy, and providing updates on campaign performance.
- Created physical advertising collateral, ensuring cohesive branding across both digital and traditional marketing channels.
- Provided voice-over talent, recording and editing radio and video advertisements for clients, enhancing multimedia marketing efforts.
Burger BarMarketing Manager
Mar. 2019 - Feb. 2024Cleburne, Texas- Specialized in food and beverage marketing, managing social media platforms, designing advertising campaigns, and promoting the restaurant to local audiences.
- Organized and hosted in-person events, including the "Taste of Downtown Cleburne," collaborating with local organizations to promote the establishment and foster community relations.
- Worked closely with local government to secure permits, ensure compliance with food inspections and licensing, and manage charitable donations and catering jobs for community events.
- Managed public relations, including securing awards and features in publications such as Southern Living and Texas Bucket List, enhancing the restaurant’s reputation.
Print Heads USABrand & Marketing Manager
Jul. 2018 - Jun. 2019Dallas/Fort Worth Area- Managed a team of creative employees, overseeing hiring, workload distribution, and project deadlines to ensure efficient and high-quality output.
- Designed products and developed marketing strategies to enhance brand presence and align with client needs.
- Built and maintained client relationships, serving as the primary point of contact while managing project timelines and deliverables.
- Planned and attended community events to promote the agency, increasing visibility and driving business growth through local engagement.
Fort Worth Business PressStaff Writer/Social Media Specialist
Aug. 2017 - Jul. 2018- Wrote and edited business news stories, features, and profiles on local companies, entrepreneurs, and economic trends.
- Managed social media platforms, creating and scheduling content to promote articles, events, and business developments while engaging with followers.
- Conducted interviews with business leaders, attended press events, and collaborated with the editorial team to produce timely, accurate content for both print and digital audiences.
Texas Dog MagazineFounder
Jul. 2017Dallas/Fort Worth Area- Recognized and filled a missing niche within the Texas dog community to create a targeted and meaningful channel for dog-related companies in Texas.
- Developed the entire brand independently, from concept to execution, including the magazine’s visual identity and editorial voice.
- Publish and print the magazine, overseeing the production process and ensuring high-quality content and design.
- Manage a staff editor, staff designer, and social media manager, coordinating their work to align with the magazine’s brand and publication goals.
EmergencyTrailer.comMarketing Manager
Feb. 2016Grandview, Texas- Managed Google Ads paid strategy, created the entire website, and established the brand suite while designing all in-person marketing materials.
- Organized and managed in-person advertising events and trade shows, handling all promotional materials and client interactions.
- Took on HR and managerial duties, including payroll, light bookkeeping, and executive assistant responsibilities like planning travel and managing calendars.
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