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Work Background
International Retail Manager
Sociedad Textil LoniaInternational Retail Manager
Dec. 2023 - Sep. 2024Orense, Galicia / Galiza, España-Responsible for the USA market yearly sales targets. -Develop profound strategies to secure daily/monthly/yearly business. -Secure brand’s image and execution throughout the market. -Secure client-brand relationship -Creating a big impact on the importance of an appointment driven business -CRM activation -OKR analysis
Regional Sales Director (focused on Direct to Consumer)
EdringtonRegional Sales Director (focused on Direct to Consumer)
Nov. 2018 - Apr. 2021Ciudad de México, MéxicoConsumer experience provider. Strategic development of the DTC business model Design and implementation of the DTC Business model. Leader of the D2C business procedures. Leader of the Macallan Gallery Project (design, execution, customer experience, high end sales and operations )
Retail Director - Member of the EXCO
MontblancRetail Director - Member of the EXCO
Jun. 2016 - Nov. 2018MéxicoEnsure the growth and profitability of the Retail Department through specific short, medium and long-term strategies. Ensure the execution and delivery of a flawless shopping experience within every boutique inside the Retail Network. Adapt the actual Retail Activity into a developed, Omni-channel, customer centric discipline. Build and implement new commercial projects towards reaching the brands’ targets.
District Manager
MontblancDistrict Manager
Apr. 2015 - Jun. 2016MéxicoAchieve annual Sales Plan. Develop High End customer’s database. Develop the strategy for improving POS performance. Coaching sales team In-store. Implement commercial tactical tasks to achieve the boutique profitability.
Retail Operations Manager
MontblancRetail Operations Manager
Apr. 2011 - Apr. 2015MexicoTo lead, support, develop and coordinate all the operational activities. Improve model stock for each POS Lead and coordinate Retail Network Store Plan
Key Account Manager Sr.
The Estée Lauder Companies Inc.Key Account Manager Sr.
Jan. 2011 - May. 2011MexicoTo enhance every brand's model stock within each POS.
Regional Sales Manager
The Estée Lauder Companies MéxicoRegional Sales Manager
May. 2010 - Jan. 2011To ensure brand's market share within each Retailer.
Key Account Executive
The Estée Lauder Companies MéxicoKey Account Executive
Jan. 2008 - May. 2010To promote brand awareness and sales increase inside Palacio De Hierro.
Personnel Services Coordinator
Ford Motor Company MéxicoPersonnel Services Coordinator
May. 2007 - Jan. 2008To promote and coordinate employees benefits and allowances.

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