Nestle S.A.Senior Brand Manager
Feb. 2020 - Jan. 2021South Africa, Johannesburg- Developing brand marketing plans and aligning them with cross-functional teams like sales, finance, media, and advertising agencies.
- Monitoring and analyzing the market situation for Nestlé and competitor brands, including market share, distribution, volumes, and brand health metrics.
- Identifying new opportunities for category and brand development, including innovations and renovations.
- Managing new product development projects and market launches.
- Collaborating with internal and external stakeholders to achieve business objectives.
- Creating communication assets and materials for various partners.
- Effectively managing category and brand P&L as well as marketing budgets.
- Leveraging consumer insights to recommend improvements to brand positioning, portfolio, pricing, advertising, and promotions.
- Monitoring sales performance across regions and channels to identify areas for corrective action.