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Network Power<100 people
Roles
💸66%
Marketing
✨66%
Business Owner
🐦33%
Design
Geos
🇿🇦100%
South Africa
Work Background
Yourself events managementMarketing director
Aug. 2023 - Jun. 2024South Africa, JohannesburgStrategic Planning
- Developing and implementing long-term marketing strategies to achieve business goals
- Conducting market research and analysis to identify opportunities and challenges
- Forecasting sales and revenue projections based on marketing initiatives
Brand Management
- Ensuring consistent brand messaging and positioning across all marketing channels
- Collaborating with creative teams to develop compelling brand assets and content
- Monitoring brand performance and making adjustments as needed
Campaign Management
- Overseeing the planning and execution of integrated marketing campaigns
- Allocating marketing budgets and resources effectively
- Tracking campaign performance and optimizing based on data and insights
Team Leadership
- Managing and mentoring a team of marketing professionals
- Fostering a collaborative and innovative work environment
- Setting goals, providing feedback, and supporting professional development
Stakeholder Collaboration
- Partnering with sales, product, and operations teams to align marketing efforts
- Communicating marketing strategies and results to executive leadership
- Building and maintaining relationships with external agencies and vendors
DiageoSenior Brand marketing manager
Feb. 2021 - Jul. 2023South Africa, JohannesburgDiageo, a leading global beverage company.As a senior brand manager i oversaw their iconic brands like Johnnie Walker and Smirnoff. The key responsibilities of a Diageo Senior Brand Manager include:
- Developing long-term brand and category strategies based on consumer, customer, and shopper insights.
- Leading cross-functional teams and external agencies to deliver exceptional marketing plans and assets.
- Driving brand growth through effective execution of integrated marketing campaigns.
- Monitoring brand performance metrics and identifying opportunities for improvement.
- Managing brand P&L and marketing budgets efficiently.
- Collaborating with sales, operations, and other stakeholders to achieve business objectives.
Nestle S.A.Senior Brand Manager
Feb. 2020 - Jan. 2021South Africa, Johannesburg- Developing brand marketing plans and aligning them with cross-functional teams like sales, finance, media, and advertising agencies.
- Monitoring and analyzing the market situation for Nestlé and competitor brands, including market share, distribution, volumes, and brand health metrics.
- Identifying new opportunities for category and brand development, including innovations and renovations.
- Managing new product development projects and market launches.
- Collaborating with internal and external stakeholders to achieve business objectives.
- Creating communication assets and materials for various partners.
- Effectively managing category and brand P&L as well as marketing budgets.
- Leveraging consumer insights to recommend improvements to brand positioning, portfolio, pricing, advertising, and promotions.
- Monitoring sales performance across regions and channels to identify areas for corrective action.
TBWA\Account Manager
Jan. 2019 - Jan. 2020South Africa, Johannesburg- Delivered cost-effective and data-driven strategies for 3 global rebranding campaigns, resulting in 28% market share growth
- Redesigned customer feedback process, increasing response rate by 45% on average
- Managed product launches and promotional campaigns, driving 22% increase in sales revenue.
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