Michele Wilson - Chief Brand Officer, Bloomie Talent Agency

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Network Power<100 people

Roles

✨63%

Business Owner

👍54%

Sales & BizDev

🧑‍💼45%

C-level Executive

Geos

🇬🇧9%

United Kingdom

🇭🇺9%

Hungary

🇫🇷9%

France

Work Background

Pulse Marketing Inc.Account Executive Project Manager

Jan. 2024Vancouver, British Columbia, Canada · RemoteAs an Account Executive and Project Manager at Pulse Marketing Inc., I play a pivotal role in driving business growth and ensuring the successful execution of marketing projects. My responsibilities encompass a wide range of key functions: Sales Calls and Client Engagement: I lead sales calls with prospective clients, providing tailored solutions that address their unique needs and goals. I maintain ongoing relationships with current clients, ensuring their satisfaction and identifying opportunities for collaboration. Custom Proposal Creation: I specialize in crafting custom proposals that align with client objectives and our agency's capabilities. These proposals showcase our innovative strategies and creative solutions. Direct Client Interaction: I have the privilege of working directly with clients, serving as their primary point of contact. This involves regular communication, project updates, and addressing any questions or concerns to ensure a seamless client experience. Project Management: My role extends beyond sales to project management. I oversee the end-to-end execution of marketing initiatives, ensuring they are delivered on time and within budget. This involves coordinating with cross-functional teams, setting project milestones, and quality assurance. Team Collaboration: I collaborate closely with our talented team of designers, developers, and marketers to translate client visions into tangible results. Effective teamwork is at the core of our project success. Results-Driven Approach: I am committed to delivering measurable results for clients, focusing on key performance indicators (KPIs) and continually optimizing strategies for enhanced outcomes. My role at Pulse Marketing Inc. combines the art of salesmanship with the science of project management to create exceptional experiences for clients and drive the growth of our agency. I am passionate about helping businesses succeed and thrive in the ever-evolving world of digital marketing.

NatPark CreativeBusiness Development Executive

Jan. 2024Vancouver, British Columbia, Canada · RemoteNatPark Creative is a boutique branding, web design and marketing agency that specializes in real estate creative. We have successfully completed many projects spanning the lower mainland and Okanagan, encompassing substantial 250+ unit developments in Coquitlam and Surrey, as well as distinctive boutique projects in Vancouver. In addition to project brands, we have worked with a lot of realtors and professional services clients as well as some other leading industry brands such as Tsawwassen Mills Mall.

Bloomie Talent AgencyChief Brand Officer

Nov. 2023Greater Vancouver, British Columbia, Canada · RemoteAt Bloomie Talent Agency, we take a unique approach to influencer marketing. We understand that every brand is different, and we work closely with our clients to develop customized strategies that align with their goals and objectives. Our team of experts is dedicated to delivering exceptional results through innovative and creative campaigns that resonate with the target audience

VedaDirector of Account Management

Jan. 2022 - Oct. 2023Seattle, Washington, United States · Remote✅ While acting as Director, my day-to-day responsibilities are the following: Client Engagement Strategy: Developed and executed strategies to foster client engagement and expand the customer base. Account Growth Leadership: Led comprehensive quarterly business reviews, identifying growth opportunities and implementing account expansion strategies. Market Insights Analysis: Conducted in-depth analysis of market trends and competitor data to uncover avenues for business growth. Conducted market research to gain valuable insights into customer preferences and industry trends. Performance Tracking: Monitored and evaluated key performance indicators to gauge the effectiveness of marketing efforts. ✪ Below are my notable accomplishments ✪ ➤ Pioneered innovative approaches to broaden the reach of health plans and payers, resulting in an impressive 24% annual revenue growth through the cultivation of robust customer relationships. ➤ Elevated customer satisfaction by establishing strong partnerships with executive teams, product development, operations, and legal departments. ➤ Bolstered customer loyalty through meticulous account management and prompt issue resolution.

SilverCloud HealthBusiness Development Director

Dec. 2017 - Dec. 2021San Francisco, California, United States · Remote✅ As a Director, I was responsible for multiple tasks: Customer-Centric Product Enhancement: Collaborated closely with the product team to incorporate valuable customer feedback and remain at the forefront of industry trends, focusing on enhancing the platform's capabilities. Strategic Relationship Building: Fostered strong relationships with C-suite decision-makers in hospitals, health plans, and self-insured employers to drive consistent growth. Clinical Collaboration: Worked alongside clinical leadership to demonstrate the significant improvements in outcomes and utilization achieved through Silvercloud's evidence-based programs. ✪ My key highlights in this role included ✪ ➤ As one of the first three individuals to successfully sell SilverCloud Health in the US, played a pivotal role in ensuring continuous growth and success. ➤ Accelerated the sales pipeline by 20% year-over-year through consultative selling and relationship-building. ➤ Led market development initiatives, including social media campaigns, direct outreach, and participation in healthcare conferences, resulting in a significant 30% increase in brand awareness. ➤ Devised and executed effective sales strategies, leading to exceeding sales quotas by over 100% and driving widespread adoption of SilverCloud's mental health platform.

ElsevierNational Account Manager

Oct. 2014 - Dec. 2017Chicago, IL · Remote✅ I served as National Account Manager and was accountable for numerous tasks: Strategic Integration Leadership: Spearheaded company-wide integration initiatives, ensuring the seamless incorporation of Elsevier solutions into clients' workflows, which significantly enhanced operational efficiency. Strategic Partner Development: Cultivated lasting relationships and secured 3-year contract renewals with prominent pharmacies, hospitals, and EMR vendors, positioning Elsevier as a vital strategic partner for data and analytics. ✪ My key successes during this role were ✪ ➤ Exceeded sales targets for EMR vendor and hospital accounts by an impressive 110% through the implementation of effective national sales strategies for Elsevier's solutions. ➤ Achieved remarkable market expansion of 25% in the Midwest region by forging new partnerships and expanding service lines. ➤ Consistently ranked in the top 2% of the sales division for three consecutive years by employing a consultative approach to discern and address customer needs.

Wolters Kluwer HealthNational Sales Rep

Oct. 2006 - Oct. 2014San Diego · Remote✅ For Wolters Kluwer Health, I performed as National Sales Executive, and my responsibilities included: Strategic C-suite Engagement: Fostered and nurtured strong alliances with C-suite members, ensuring the integration of evidence-based content and analytics. Successfully secured 3-year contract extensions with prominent PBMs and health plans, including Express Scripts/Evernorth and UnitedHealthcare. My Key Achievements: ➤ Surpassed sales targets for health plan and PBM accounts by an exceptional 120% through the development and implementation of innovative sales strategies, driving the adoption of clinical decision support tools. ➤ Maintained a consistent top-5% ranking across the sales division for five consecutive years, leveraging consultative selling techniques and effective account management. ➤ Sustained a remarkable 90% clinician utilization rate by spearheading enterprise-wide integration initiatives to embed clinical tools into payer and PBM platforms.