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Work Background
MonetaDirector of Creative Strategy & Content
Mar. 2024United StatesLeadership, Project Management, Strategic Planning, Financial Acumen, Client Relations, and Negotiation As Executive Producer, I use my experience to adapt to rapidly changing technologies and industry trends. I use creative problem-solving, team motivation, and a keen eye for detail. I am responsible for setting the creative vision for projects, securing budgets, managing timelines, and overseeing the creative and production teams. I aim is to bridge the gap between creative goals and client expectations, ensuring a smooth workflow and successful final output. Additionally, I negotiate contracts, cultivate client/team relationships, and strive to enhance the creative reputation of the in house creative team. I lead creative direction and drive creative output. Mentoring and inspiring next level work from my team is my passion. The work is great when the teammates are happy and supported. That is my #1 focus. I push the creative as far as I can take it, on time, on budget and with a focus on future forward resources.
Webster UniversityAdjunct Faculty
Jan. 2024St Louis, Missouri, United States
NORTHContract Producer • Director
Nov. 2021 - Feb. 2023Portland, Oregon, United StatesDuring my time as a Freelance Producer and Director at North Advertising Agency in Portland, Oregon, I had the opportunity to work on a groundbreaking project for Hydro Flask, a sport water bottle brand. Tasked with producing and directing four episodic branded series, I traveled the world, building teams, collaborating with influencers, and creating some of the most exciting adventure videos of my career. Key Responsibilities:
* Collaborated with the creative team in producing and directing high-impact content for clients, overseeing the entire production process from pre-production to post-production.
* Built and managed production teams, including camera operators, sound technicians, and other crew members, while also working closely with influencers, athletes, and adventurers to enhance content authenticity.
* Directed talent to ensure performances aligned with brand vision and objectives.
* Meticulously managed project budgets and timelines, optimizing resource allocation and consistently delivering exceptional results.
Halski Studio • Media ProductionEP • Director • Producer • Writer
Jul. 2014Los Angeles, California, United StatesAt Halski Studio, our boutique agency delivers effective strategy, branding, and content services with a global reach. Our work, a testament to our expertise, includes partnerships with high-profile passion brands, innovative startups, and celebrated artists and athletes. Highlighted Triumphs:
* Brand Story Architects: We've crafted comprehensive content strategies that elevate brands to iconic status, driving unmatched engagement and loyalty.
* Creative Visionaries: Our direct leadership in guiding projects from concept to completion has not only established new benchmarks but also redefined the art of brand storytelling.
* Inspirational Mentors: Halski Studio has fostered an environment of creativity and excellence, inspiring our team to produce work that competes with global industry leaders.
* Technical Maestros: Utilizing the latest technology, we've consistently produced visually arresting and emotionally compelling branding and content, expanding the horizons of digital storytelling. Future Forward! * Post-Production Wizards: Our finesse in transforming assets into ROAS gems has won accolades, turning brand narratives into visual art.
* Guardians of Brand Identity: We've ensured that every content piece not only aligns with but also enhances our clients' brand voices, creating a cohesive and powerful brand image across all channels.
* Innovators at Heart: At the cutting edge of technology and trends, we've led the charge in adopting novel techniques, including the early integration of AI, to redefine creative possibilities and set new industry standards.
* Efficiency Experts: Our strategic resource management guarantees that projects not only meet but surpass expectations, all while staying within budget and timeline constraints. Halski Studio stands as more than just a creative agency; it's a crucible of innovation and storytelling, where we transform visions into enduring legacies, project by project, platform by platform.
Bam! ConsultingCreative Producer, Marketing and Communications Consultant
Apr. 2008 - Apr. 2014Greater St. Louis AreaKey Responsibilities:
* Provided freelance marketing, social media, public relations, and online content consulting services to clients spanning various industries.
* Created content in finance, leadership, commercial real estate, public policy, fashion, yoga, screenwriting, poetry, and blog writing.
Tree Tractor ProductionsFilm Director-The Bunglers
Jan. 2003 - Dec. 2004St. LouisDirector, Co-producer and Co-writer of the 2003 feature length indie film, The Bunglers.
St. Louis 2004-Team St. Louis ProgramProgram Director-Communications and Public Relations Team
Feb. 1998 - Jan. 2004St. Louis, MOUnder the direction of Chairman, Senator John C. Danforth, St. Louis 2004 was a public policy organization working on 11 different initiatives facing the St. Louis region at the turn of the century. Key Responsibilities:
* Developed and executed the award-winning Team St. Louis program, which supported over 1,200 local and regional community groups, policy, and non-profit organizations.
* Provided project management consulting, marketing, and communications strategies, and public relations support.
* Managed a grant program that supported 200 organizations.
* Co-produced several large-scale events.
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