Proven leader in creative strategy, branding, marketing, and advertising. I assess the business problem and execute creative output that exceeds business objectives, transforming companies into passion brands that endure. I’ve worked with professional athletes, influencers, high level politicians, real estate companies, and the world’s leading passion brands and financial institutions. As the Director of Creative Strategy and Content at Moneta, a leading financial services firm, I oversee the creation and execution of compelling and effective content that drives awareness, engagement, and loyalty for the brand and its clients.
My core competencies are creative strategy and direction, coaching, writing, as well as producing, and directing high-impact video content for various platforms and audiences. I have a knack for crafting brand legacies that not only echo but shake the foundations of conventional engagement, generating millions in ROAS for brands like Hydro Flask, Klipsch, Dropbox, and The Hartford. I also have a global perspective, having traveled the world to developing award winning creative, telling brand and narrative stories that are not just heard but felt. It’s not just my career it’s my passion, off the field. As a Sundance Institute alumni, I have honed my skills in TV writing, directing actors, and screenplay writing, bringing a cinematic flair and a unique voice to my work.More...