Victorian FinanceDirector of Marketing Operations
Apr. 2011 - Aug. 2018Pittsburgh, Pennsylvania, United States · On-siteCreated a Marketing Dept & led a team of sales professionals through full life cycle marketing initiatives
including large-scale events, technology
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implementations, branding campaigns, lead generation creativities, market analysis, and marketing
strategies. Provided professional direction and collaboration for a company with more than $50M in
monthly revenue.
Collaborated with & led a team of fellow management who led the company to triple production.
Built Social Media support team to aide sales staff in creation & implementation of campaign initiatives
to increase engagement and individual sales stats.
Managed recruiting team, hiring, and the development of new team members.
Built a strong digital footprint through the development of websites, all social media platforms, and
SEO controls. Implemented mobile apps, integrated a fully loan origination system, and completed
enhancements that led to revenue generation and client retention.
Key Contributions:
♦ Successfully increased the social media follower count by 49% year over year.
♦ Managed culture and health and wellness events for the company. Designed events, information
sessions, and brought in speakers, which led to a more engaged and team oriented staff.
♦ Created and implemented Facebook Ad Funnels to incorporate new lead generation and increase
revenue.
♦ Developing support in-house departments for small business...i.e.
- HR, Health Initiatives
- Fundraising/Sponsorships
- PR
- Event planning
- Client support/appreciation
- Sales staff training/support
- CEO Support
- Technology identification/onboarding/training