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Network Power<100 people
Roles
🔥40%
Startup Founder
💸40%
Marketing
👍40%
Sales & BizDev
Geos
🇮🇳20%
India
🇱🇧20%
Lebanon
🇸🇦20%
Saudi Arabia
Work Background
The Good Glamm GroupHead of Marketing MENA Region & North Africa
Aug. 2022Dubai, United Arab EmiratesAs Group Head of Marketing for Good Glamm Group, Dubai, I spearhead #marketing efforts across the MENA region, successfully launching innovative brands like Sirona, Organic Harvest, and The Moms Co., driving market penetration and #brand #awareness. With a focus on #E-commerce, I doubled business in a year in UAE & China. Leading a diverse team, I leverage #consumer #research, brand communication, and paid media strategy to align marketing plans with company goals. Continuously improving through prestigious online certification programs, my mission is to inspire and connect with consumers through impactful marketing solutions.
Fine Hygienic HoldingGlobal Marketing Director- Absorbent category
Aug. 2021 - Aug. 2022United Arab EmiratesAs the Global Marketing Director for the Absorbent Category, overseeing both baby diapers and adult briefs, I lead strategic initiatives to drive growth and market share worldwide. My responsibilities include developing and executing marketing strategies, launching new products, and optimizing brand positioning. I analyze market trends and consumer insights to inform product development and promotional campaigns. Additionally, I collaborate cross-functionally with sales, R&D, and supply chain teams to ensure alignment and success.
Fine Hygienic HoldingGlobal Senior Category Head
Jan. 2021 - Aug. 2021United Arab EmiratesAs Marketing Group Director, I led Toilet & Towel businesses, overseeing product quality enhancements through machinery upgrades in GCC markets. Analyzed finances to drive revenue and profitability across key markets: Egypt, Jordan, KSA, UAE, and LG. Achieved market leadership in Egypt, KSA, and UAE for Toilet Paper, securing record shares. Implemented a digital transformation strategy utilizing predictive analytics and e-commerce channels. Additionally, I spearheaded the creation of innovative packaging to differentiate our products in the tissue competitive market.
Fine Hygienic HoldingRegional Category Manager
Jun. 2015 - Jan. 2021JordanAs the Regional Category Head for Fine Hygienic Holding, I manage Toilet and Towel paper categories across KSA, Egypt, Iraq, Morocco, Lebanon, Jordan, UAE, Bahrain, Oman, Qatar, and Kuwait. Responsibilities include driving volume growth, optimizing pricing, monitoring P&L performance, and leading category programs, launches, and innovations. Additionally, I oversee field coordination, analyze category health reports, and develop media and social media plans, including e-commerce advertising.
Fine Hygienic HoldingMarketing Section Head
Jan. 2014 - May. 2015As Marketing Section Head at Fine Lebanon, I manage budget allocation, sub-distribution planning, market research, and distributor follow-up, ensuring effective sales and marketing implementation.
Fine Hygienic HoldingMarketing Product Coordinator
Oct. 2009 - Dec. 2013LebanonAs Marketing Product Coordinator, I oversee various tasks including compiling weekly product reports, analyzing market studies, and managing marketing activity files. I also handle supplier quotations, conduct market visits, and prepare monthly marketing reports to support informed decision-making and enhance product knowledge.
Fine Hygienic HoldingMarketing Officer
Oct. 2008 - Oct. 2009LebanonAs a Marketing Officer, I compile competitive reports and analyze various data including monthly sales achievements, market trends, and customer satisfaction surveys. I manage marketing activity files, conduct market visits, and contribute to market and consumer research. Additionally, I assist in preparing monthly marketing reports, maintaining product knowledge, and analyzing new reports to support marketing strategies.
Fine Hygienic HoldingMarketing Intern
Jul. 2008 - Oct. 2008It was very challenging, in fact it was the period in which discovery was my main concern, especially on people level and how to deal with them. The internship, was the highest absorbent period, trying to catch every single movement done around me.
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