Fine Hygienic HoldingRegional Category Manager
Jun. 2015 - Jan. 2021JordanAs the Regional Category Head for Fine Hygienic Holding, I manage Toilet and Towel paper categories across KSA, Egypt, Iraq, Morocco, Lebanon, Jordan, UAE, Bahrain, Oman, Qatar, and Kuwait. Responsibilities include driving volume growth, optimizing pricing, monitoring P&L performance, and leading category programs, launches, and innovations. Additionally, I oversee field coordination, analyze category health reports, and develop media and social media plans, including e-commerce advertising.