The Coca-Cola CompanyVice President of Sales
Dec. 2008 - Nov. 2010Atlanta, Georgia, United StatesAs VP of Sales, Whole Sale, East Business Unit, Reimagined and modernized core wholesale business channels, developed new sources of revenue, and strengthened wholesale business to enhance omnichannel strategy, secure future growth, and increase enterprise value. Built strategic partnerships with retail partners, increased brand alignment and engagement, secured a pipeline of new business development opportunities, and expanded new accounts and distribution channels. Merged two business units. Highlights: ➥ Boosted growth for 40%+ of North American Business leading cross-functional teams through highly successful forecasting, sales tools and strategies, packaging, merchandising, and new product launches.
➥ Maximized success for a $250M annual budget and $100M in capital assets. ➥ Increased sales and business growth by leading a digital transformation vending strategy platform across North America. Oversaw business case design, technology development, and GTM strategy.
➥ Managed a $10M acquisition consolidating 22 sales centers into one streamlined call center; delivered $2.9M+ in annual savings while maximizing efficiency, performance, quality, and service.