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Network Power<100 people
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Work Background
Light Up To Live FoundationGraphic Designer and Content Manager
Jun. 2018Dallas, Texas, United StatesAugmented awareness and fundraising for the foundation’s messaging and mission through multimedia, print and digital visual assets, website design, blogs, presentations, social media creation, and content planning.
Designed and applied a new branding strategy through multiple projects and ensured accuracy with strict budgets that increased website visits by 15% in 3 months, and created original content that raised awareness and donations by 32% in 3 years.
American First FinanceGraphic Designer
Oct. 2020 - Oct. 2023Collaborated with a team that led to an increase in sales and customer retention, drove creative development on in-store POP, social media creation, email design, landing page design, presentations, sales one-pagers, digital magazines, and digital and print ads.
Created new on-brand designs that increased customer engagement by 20% in 6 months, along with merchant toolkits and branding typography and color palettes.
World Class AutomotiveCreative Marketing Designer
Jan. 2018 - Jun. 2020Dallas/Fort Worth AreaStandardized operations by building and managing brand imaging and design specifications through the creation of compelling and creative content for digital, print, package design, and multimedia events for multiple companies under Reed Family Enterprises.
FICS - Financial Industry Computer Systems, IncMarketing Coordinator - Graphical Content
May. 2015 - Feb. 2018Addison, TXWorked closely and solved creative problems with company leadership to facilitate rebranding, as well as creating materials to communicate a fresh voice through polished marketing content, email campaigns, and trade show marketing.
Created effective display banners and print deliverables for marketing trade shows, managing multiple moving parts to ensure that pieces arrived on schedule. This led to increased brand awareness and sales conversions.
McKool SmithBusiness Development & Accounting Assistant
Sep. 2009 - Nov. 2014Dallas, TXBolstered operations through my organizational skills by providing marketing and client support for the business director and controller using spreadsheets and creative problem-solving to provide analytics and assist with client intake and business development.
Demonstrated an ability to meet tight deadlines and attention to detail for legal timelines, multitasking for multiple projects for business development to aid with staffing and billable hours.
Septien Entertainment GroupFreelance Graphic Designer
May. 2006 - Sep. 2007Carollton, TXFueled support by working with the president and founder to help the company expand its reach and advertising for new events, prioritizing the creation of new marketing materials for the organization.
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