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Work Background
Launch X MarketingSenior SEO Consultant
May. 2024Tampa, Florida, United States · RemoteAn SEO consultant, dedicated to helping you improve your website's ranking in search engine results. My goal is to make it easier for potential clients to find your business, help you remain competitive in your niche, and increase your revenue-generating potential.
UpworkSearch Engine Optimization Consultant
Mar. 2021Tampa, Florida, United States · Remote
MoneycorpSenior Technical Product Owner
Sep. 2022 - May. 2024Orlando, Florida, United States
Ashley Furniture IndustriesProduct Manager, SEO, Marketing & Analytics
Sep. 2021 - Nov. 2022Tampa, Florida, United States · HybridOmnichannel Product Management
Led teams of 20+ development, engineering, product, and design professionals in all phases of custom product solutions delivery (from requirements gathering through build, test phases, QA, launch, and support) for internal and external business stakeholders. Recognized gaps in Google Analytics blocking product URLs from appearing in the SERP, increasing annual revenue by $3.1M. Implemented A/B testing to the email sign-up in the footer to increase capture rates by 162.53%. Led the development of a new internal product driving strategy and execution for Marketing Business partners, improving core web vitals and overall user experience. Worked with Process team and field technicians in defining business requirements documents. Converted the business requirements into well-defined Azure DevOps stories with acceptance criteria. Responsible for grooming backlogs, defining priorities, performing user acceptance testing, and monitoring release activities. As a product manager, supported 2 Product teams by gathering, analyzing, triaging, and reporting issues within SCOPE and Enterprise products. Own and manage execution against the product roadmap, championing the needs of consumers, business teams, and stakeholders throughout the development process. Collaborated with Process Team in defining UX and user journeys to build best user experiences that address specific user issues and that drive KPIs. Leveraged Adobe Experience Manager configuration and implementation process of Hreflang tags across multiple country sites of the same domain through an XML sitemap
Valor FitnessSEO & Digital Marketing Manager
Apr. 2020 - Mar. 2021Seminole, Florida, United States · On-siteImplemented Google Analytics Platform on websites, mobile apps, and email response metrics on several technology platforms. Executed 3d-cart website re-platform to Shopify Plus, delivering new sales records from $16M to $18.5M. Reduced page load speeds of 8 to 1.2 seconds by optimizing technical SEO. Set up and managed a detailed Instagram post calendar, increasing following by 35%. Created dashboards to monitor performance and visualize insights. Worked alongside internal business partners to measure the performance. Improved tracking on the website. Provided feature usage and user engagement metrics to management. Proactively identify opportunities for site improvements and create a business case with profit impacts. Added new organic revenue streams producing over a $400,000 increase in six months. Created tag management and user acceptance testing of site tags to maintain integrity across multiple data sources. Produced clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance. Responsible for data loads from Google analytics to the data warehouse for reporting needs including- Traffic, Website Activity, Campaign Performance/Engagement, E-Commerce, and Customer Journey/Mixed. Produced detailed design documentation, unit test plans, and documented code for 50+ clients. Troubleshoot 2,000+ code-related issues and defects. Fostered open communication between executive stakeholders, engineering, and marketing, resulting in a speed improvement of the feature development life-cycle by 22% year over year. Developed 6 different user stories for a new subscription product, leading to focused marketing copy and an ROI increase of 16%. Owned the product roadmap and met 96% of all feature deadlines by identifying and mitigating engineering roadblocks.
Marcio Cruz Brazilian Jiu-JitsuWebsite & Marketing Manager
May. 2014 - Feb. 2020Tampa/St. Petersburg, Florida Area
Aristocrat TechnologiesProject Manager, Digital
Apr. 2015 - Dec. 2017Las Vegas, Nevada Area · RemoteActed as primary liaison between business units, IT management, technical architects, and 3rd party vendors, including casino properties and Marketing executives. Interviewed business units, stakeholders, and technical leaders to gather and clarify requirements between cross-functional teams. Prepared and reviewed requirement specification documents with business and team members.
Worked with project management (PMO) to define project timelines based on prioritized requirements Owned the product vision and roadmap for mobile, web user portal, and kiosk integration Led planning meetings, development, test inspections, and other project meetings throughout the product lifecycle. Provided status reports to upper management Implemented several releases into production on time within budget. Developed and ensured security and audit processes
CitiSenior Project Manager
Nov. 2014 - May. 2015Tampa, FL
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