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Work Background
eDeskSenior Content Marketing Manager
Jun. 2024Dublin, County Dublin, Ireland
WixContent Team Lead - Wix Studio
Jun. 2023 - Jun. 2024Dublin, County Dublin, IrelandI lead the team responsible for brand, SEO, marketing, and developer content at Wix Studio. My main responsibilities were:
- Developing the brand voice and messaging for a new offering from Wix dedicated to agencies and freelancers who develop websites and apps.
- Holistic editing of all content developed for key audience segments.
- Managing a team of writers, overseeing their job satisfaction and technical and professional development.
- Creating the foundational site pages for the brand including the home page and design section of our website.
- Collaborating with the CMO and additional stakeholders in senior management to establish a brand that shines.
WixMarketing Content Writer
Jun. 2021 - Jun. 2024Dublin, County Dublin, IrelandI was a key member of the marketing content team for Editor X, a part of Wix.com. Editor X is an advanced web creation platform for designers and agencies. This role allowed me to showcase my ability to produce content in a variety of formats. Some highlights included: - Writing copy for key feature LPs including the Editor X collaboration suite and CMS
- Working with product marketing managers to establish our onboarding email flow to increase customer conversions
- Developing acquisition assets for the product itself as well as webinars and events, often alongside high-profile design brands, including Dribbble
- Creating video tutorials and step-by-step lessons for the Editor X customer base
- Contributing articles to our in-house blog, Shaping Design
- Crafting copy for offline activations including customer gifts and incentive packages As well as this, an ongoing aspect of my role required constant evolution of our brand voice, rigorous QA of marketing assets and collaborating with designers and PMMs to deliver the highest possible campaign quality and business results.
TitoCustomer Success Specialist
Sep. 2020 - Jun. 2021Dublin, County Dublin, IrelandAs Customer Success Specialist I was responsible for helping Tito customers get the most out of the company's products, thus ensuring high levels of customer satisfaction and delight. My main responsibilities included:
- Establishing the help center for Tito's sister product, Vito. Vito provides flexible, private online hubs where communities can share content, videos and livestreams. This involved writing tutorials and help articles from the bottom up for each new feature as it was released - Scripting, recording and editing tutorial videos for Tito and Vito features
- Managing the support help desk for Tito and Vito with an average customer rating of 4.9/5 for the quality of my assistance
- Creating a streamlined library of templated responses for common issues - Analysing feedback and providing detailed reports and product recommendations for the engineering team
TitoDemand Generation Lead
Jan. 2020 - Sep. 2020County Dublin, IrelandAs Tito grew, I transitioned into the demand generation role which was focused on producing genuinely compelling content that readers, potential customers, and existing customers could use and apply to amplify their success in the events industry. My specific focus areas were these: - Working alongside the COO on a fundamental blog redesign which saw a transition from HubSpot to WordPress and lead to a 3X increase in traffic based on my SEO recommendations and content strategy
- Substantiating the Tito voice across our channels and developing our brand book to create cohesive, powerful content
- Acting as editor and key writer for the Tito blog producing three long-form articles per week on the events industry, SaaS and the Tito brand
- Managing guest author and team submissions and providing mentoring and editorial services - Executing lead gen workflows and implementing automations to amplify conversions
- Creating promotional content for events (online and offline) alongside our events lead
- Creating multi-format content promoting product releases and updates
TitoMarketing Manager
Jul. 2017 - Jan. 2020County Dublin, IrelandTito is a fast, flexible, powerful event platform. Tito was founded in 2013 with the aim of making buying and selling conference tickets online less stressful and more delightful, and we think we've gotten pretty close. As Marketing Manager my key responsibility was developing Tito's foundational inbound marketing strategy alongside our commercial lead. This involved: - Developing a deep understanding of the existing Tito customer base to create informed acquisition and growth strategies
- Fortifying Tito's online brand by establishing and executing quality SEO, content, social and ad campaign strategies
- Creating a harmonious marketing/sales flow to shorten the acquisition lifecycle and increase its velocity
- Consolidating the company's existing software stack to improve the efficiency of marketing and sales efforts
- Acting as a key player in our offline marketing efforts, including producing in-house events and presenting at national and international conferences
HubSpotPrincipal Business Development Rep - BeNeLux & Nordic Regions
Oct. 2016 - Jul. 2017- Identifying high-potential, high-growth agencies in the Benelux and Nordics with a strong passion for digital and content marketing
- Consulting agency owners and marketing executives on complimentary services they can add to their portfolios for increased client revenue and retention
- Advising agency leaders on inbound marketing strategy and adoption techniques for their businesses
- Use of HubSpot Marketing and CRM tools to enable my day-to-day and to exemplify how to execute inbound marketing services
HubSpotBusiness Development Representative - BeNeLux & Nordic Regions
Aug. 2015 - Oct. 2016DublinWorking with HubSpot's Agency Partner Program for marketing and advertising agencies seeking to grow their service offerings and scale their businesses. HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. Leveraged by 150,000+ companies, HubSpot's inbound marketing and sales software helps businesses transform their marketing and lead generation from outbound to inbound methods, which enable them to get found by more qualified prospects, and convert those leads into clients at a higher rate.
IDG DirectQuality Assurance Administrator
Jul. 2015 - Aug. 2015Dublin- Ensuring that all leads generated for delivery were sales qualified
- Establishing metrics by which to qualify leads and developing lead scoring rubric
- Interviewing prospective candidates
- Delivering one-on-one sales coaching and delivering feedback on individual performance
- Liaising with project managers to establish KPIs and ensure adherence to them
IDG DirectLead Generation Specialist - North America
Jul. 2014 - Jul. 2015Dublin- Generating sales leads for a variety of dominant tech clients including Dell, IBM, Microsoft and SAP - Producing and editing marketing collateral
- Training new staff members
- Frequently exceeding assigned lead targets
- Punctual and accurate data management involving the use of CRM tools as well as the Microsoft Office suite
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