Lionel van der Straten - Founder, TRIBE Productions

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Network Power<100 people

Roles

🔥50%

Startup Founder

💸50%

Marketing

💰25%

Investor & VC

Geos

🇧🇪25%

Belgium

🇮🇳25%

India

🇰🇷25%

South Korea

Work Background

TRIBE ProductionsFounder

Oct. 2023HybridMARKETING & COMMUNICATION AUDITS Thorough Analysis of Existing Strategies: We meticulously review your current marketing and communications tactics to identify what’s working and what can be improved Multi-Channel Performance Review: Our audit spans across all your communication channels, from social media to email campaigns or OOH advertising, ensuring a cohesive and consistent brand voice Actionable Recommendations: Concluding with a set of clear, actionable recommendations, we provide a roadmap for enhancing your communication CONSULTING & BRAND STRATEGY Brand Strategy: Building your brand identity and positioning for market success Paid Advertising: Creating high-impact advertising campaigns to target, re-target and engage your audience effectively Project Management: Ensuring smooth execution of your marketing projects from start to finish Social Media: Crafting compelling content and strategies for your social media platforms Market Analysis: In-depth analysis to understand market trends and customer behavior CAUSE MARKETING Strategic Cause Partnerships: We identify and align your brand with causes that resonate with your values, enhancing your marketing impact and social footprint Authentic Consumer Connections: Our campaigns are crafted to authentically connect your brand with customers through shared commitment to meaningful causes Brand Differentiation: Through cause marketing, we help position your brand distinctively, fostering a positive image and customer loyalty Integrated Marketing Approach: We seamlessly integrate cause initiatives with your overall marketing strategy to amplify brand message and social impact

Beats for ReliefMember of the Advisory Board

Aug. 2022Make an impact for the causes that move you! Beats for Relief produces benefit concerts and art showcases to support nonprofits financially and increase exposure through event production and experiences

RosselBrand Manager

Jan. 2020 - Jun. 2023Brussels, Brussels Capital Region, BelgiumSkills: Planification média · C-Level · Publicité · Communication d’entreprise · Growth hacking · Consolidation d’équipe · Gestion du budget marketing · Déploiement de nouveaux produits · Positionnement · Plateforme de publicité · Planification de marché · Management · Brand Management · Business-to-Business (BtoB) · Storytelling · Établir des relations · Réflexion stratégique · Développement de la marque · Marketing digital · Stratégie de marque · Gestion d'évènement · Formation interne · Planification des communications · Connaissance des produits · Ventes et marketing · Communication · Coordination de projet · Coaching · Stratégie · Conseil en management · Entrepreneuriat · Business Cycle · Service client · Campagnes marketing · Négociations · Gestion budgétaire · Gestion de projet · Stratégie d’entreprise · Marketing multicanal · Marketing sur les réseaux sociaux

RosselKey Account Manager & Medias Expert

May. 2017 - Jan. 2020Brussels Area, BelgiumThe Rossel Group is the first French-speaking media group in Belgium. It is mainly present in Belgium and France. Decentralized and diversified, the Rossel Group is active in the press, whether national or regional, payed or free, daily or periodic, online or offline. It also holds interests in the audiovisual. - 9 million daily press readers - 100 million online visits per month - FTE group : > 3.800 • Job Board: www.references.be (700.000 visitors per month) - References is positioned as a permanent source of job offers and qualitative career information. Through its 4 pillars, Références offers a powerful multimedia platform that meets all the needs and expectations of readers and surfers hungry for information on employment and recruitment. The objective of References is to find the best way to put candidates and companies in contact to promote recruitment. -> Be the Rossel Group Ambassador -> Developing commercial action plan -> Key Accounts Managment -> Business Strategy -> Hunting -> Competitive Intelligence • Education Board: www.careeracademy.be Business Development of the new digital platform dedicated to Academic; Professional; and Continuing Education. -> Medias et Communication consultant -> Carrying the "Formation" project inside and outside of the company -> Understanding & Answering the market's needs -> Commerciales & Marketing Actions -> Lauching the Big Media Campaign w/ Marketing Dept • Written Press Références - Le Soir (634K readers) - Sudpresse (1.278K readers) - Vlan (1.606K readers). • Dissemination of Content Advertising and Employer Branding development • Events: Jobfairs Talentum (5 x per year, more than 4.000 participants).

IMPS (Smurf)International Key Account Manager - Merchandising & Promotions

Sep. 2015 - Feb. 2017GenvalIMPS is the official licensor of the little blue-skinned characters - "The Smurfs" - and manage the rights for all characters created by Pierre Culliford (aka Peyo) in the World. • Business development: Be the Smurf Ambassador of The Smurfs licensed products on the following territories: Europe, Latin America, Scandinavia , Baltics, CIS, and GSA. • Brand Management w/Marketing Dept. • Product Management w/ Approval Dept. • Product Development w/ PEYO studio for the following categories: Accessories, Apparel, Electronics, Food & Beverages, Footwear, Gift & Novelties, Health & Beauty, Home, Party Goods, Sports Goods, Stationery, Toys & Games. • Attending Trade shows: Las Vegas Licensing Expo / Brand Licensing Europe / Nuremberg Toy Fair etc. • Daily contact with the agents and the licencees. • Organization and Management of "Road Shows" to promote the 3rd movie "Smurf: The Lost Village". • Market analysis & budget responsibility. • Creation of Brand presentations. • Contract Management: Correct input & follow up in the system (CRM). • Develop relationship with Puppy (sister company).

GTEXInternational Account Manager - Trading

Apr. 2015 - Sep. 2015Grez-DoiceauGTEX puts all its expertise in providing a complete service to international companies and organism which need a global solution and a reliable partner for the import and export of equipments. Benefiting from a unique know-how, GTEX organizes the supply from the purchase to the delivery door-to-door. Furthermore, located in the heart of the European logistic network, GTEX handles the complete process of the transport of your goods. Our valuable experience in import-export enables us to satisfy a very wide range of customers, from the small companies to the multinationals. • International clients Management: Sénégal, Sierra Leone, Liberia, Côte d'Ivoire, Ghana, Cameroun, Burkina-Faso, Gabon & RDC • Buying/Selling goods due to import/export market. • Business Development: Chasing new clients/supplier. • Commercial Managment of the internal business. • Internal data-base Management (ERP).

CHRONO EURO DIFFUSIONMarketing Trainee - Watchmaking Sector

Jan. 2014 - Sep. 2014LasneChrono Euro Diffusion is an exclusive watches and jewels importer in Belgium and Luxembourg. The dynamic team, it's market knowledge make the company an excellent and reliable partner. • Creating new Marketing campaign. • Budgets Management. • Following the company's sponsorship. • Budget. • Social networks update. • Meetings intern & extern with collaborators. • Direct selling in jewellery& INNO corners. • Following commercial rep. on day to day work.