IMPS (Smurf)International Key Account Manager - Merchandising & Promotions
Sep. 2015 - Feb. 2017GenvalIMPS is the official licensor of the little blue-skinned characters - "The Smurfs" - and manage the rights for all characters created by Pierre Culliford (aka Peyo) in the World. • Business development: Be the Smurf Ambassador of The Smurfs licensed products on the following territories: Europe, Latin America, Scandinavia , Baltics, CIS, and GSA.
• Brand Management w/Marketing Dept.
• Product Management w/ Approval Dept.
• Product Development w/ PEYO studio for the following categories: Accessories, Apparel, Electronics, Food & Beverages, Footwear, Gift & Novelties, Health & Beauty, Home, Party Goods, Sports Goods, Stationery, Toys & Games.
• Attending Trade shows: Las Vegas Licensing Expo / Brand Licensing Europe / Nuremberg Toy Fair etc.
• Daily contact with the agents and the licencees.
• Organization and Management of "Road Shows" to promote the 3rd movie "Smurf: The Lost Village".
• Market analysis & budget responsibility.
• Creation of Brand presentations.
• Contract Management: Correct input & follow up in the system (CRM).
• Develop relationship with Puppy (sister company).