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Network Power<100 people
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United Arab Emirates
Work Background
Regional Supply Chain Manager
KitopiRegional Supply Chain Manager
Apr. 2024United Arab Emirates, Dubai• Delivered 15% cumulative cost savings in Kuwait across strategic categories (Meat, Poultry, Oils, Fries) in 2024–2025 YTD, through supplier renegotiations, contractual commitments, and warehouse & logistics optimization—without compromising quality. • Led a full food and packaging portfolio overhaul in Qatar, strengthening supplier partnerships and cost structures, resulting in USD 250K+ savings in 2024–2025 YTD. • Implemented racking systems across three CAPEX warehouses in the UAE, enhancing space utilization, asset control, and operational efficiency. • Designed and rolled out SOPs for inventory management, scrapping, and warehouse
Founder & CEO
TRINITY Empowerment SolutionsFounder & CEO
Dec. 2020 - Mar. 2024United Arab EmiratesTrinity Empowerment Solutions is an international consulting and business development firm specializing in procurement, business development, and end-to-end supply chain solutions. We partner with global brands seeking presence in the Middle East, serving as their on-ground strategic arm to establish, grow, and scale their business in a complex and rapidly evolving market environment. Our focus is on profitable expansion, sustainable growth, and long-term partnership success. We conducted independent Sourcing & Consulting Projects (UAE, Kuwait, Lebanon) • Successfully executed sourcing projects for 3 distributors (2 FMCG, 1 Pharma) across the UAE. • Managed international sourcing initiatives including: o Sunflower Oil sourced from Ukraine for Kuwait. o Sugar sourced from India for Lebanon. • Delivered end-to-end sourcing, supplier validation, and commercial negotiation.Trinity Empowerment Solutions is an international consulting and business development firm specializing in procurement, business development, and end-to-end supply chain solutions. We partner with global brands seeking presence in the Middle East, serving as their on-ground strategic arm to establish, grow, and scale their business in a complex and rapidly evolving market environment. Our focus is on profitable expansion, sustainable growth, and long-term partnership success. We conducted independent Sourcing & Consulting Projects (UAE, Kuwait, Lebanon) • Successfully executed sourcing projects for 3 distributors (2 FMCG, 1 Pharma) across the UAE. • Managed international sourcing initiatives including: o Sunflower Oil sourced from Ukraine for Kuwait. o Sugar sourced from India for Lebanon. • Delivered end-to-end sourcing, supplier validation, and commercial negotiation. Management Consulting, Business Planning and +3 skills Business Consultant Apr 2023 - Mar 2024 · 1 yrApr 2023 to Mar 2024 · 1 yr Dubai, United Arab Emirates · HybridDubai, United Arab Emirates · Hybrid UNREAL FOODSTUFF LLC Key Achievements • Developed the company’s financial budgeting and forecasting strategy covering NPD and organizational structure. • Designed and aligned marketing & social media plans in coordination with the owner and digital agency. • Built the full Go-to-Market (GTM) and commercialization roadmap for all NPD initiatives. Business Development Consultant Mar 2023 - Dec 2023 FAIR PATTERN LLC Key Achievements • Led the Middle East operations office based in Dubai, UAE. • Secured two strategic partnerships with local companies within the first operating cycle. • Successfully opened the UAE market with two client projects: o Outsourced staffing solution o Website development project Senior Procurement Consultant Jul 2022 - Dec 2023 JOBECO FOODS Key Achievements • Acted as the procurement and global sourcing arm for JOBECO Foods. • Sourced products from China, Turkey, Malaysia, Thailand, Vietnam, and Belgium, delivering competitive cost and high quality. • Launched 8 new NPDs (Pickled Olives, Olive Oil, Canned Vegetables, Coconut Oil, Desiccated Coconut, and Condiments), achieving 100% of the 2023 launch target. • Designed and implemented the company’s full NPD Stage-Gate process, enabling structured product development and faster commercialization.
Group Demand Planning Manager
National Food Products Company | NFPC GroupGroup Demand Planning Manager
Dec. 2019 - Nov. 2020United Arab Emirates, DubaiOne of the premier F&B manufacturing companies in the Middle East, established in 1971 with products ranging from Water, Milk, Juice and Dairy • Managed the E2E S&OP process both monthly & weekly cycle meetings across all the categories/channels. • Produced a rolling 12-month consensus demand plan, per channel, per SKU • Ensured visibility on the performance outliers through established KPIs across all levels of the organization accompanied with reason code analysis of the forecast variations with mitigating plans Challenges faced: ◾ No formal S&OP process within the organization; it was sales driven as the supply chain planning teams took in numbers with little scrutiny; required a shift in mindset and direction ◾ Lots of misconceptions on S&OP processes and how the Demand Planning function is integral in the value chain; awareness and coaching sessions were critical to bring awareness ◾ Lack of formal D&SP processes; to transition functional and business meetings within the S&OP process to highlight exceptions and act on them. Major Accomplishments: ♦ Designed a complete E2E S&OP process tied in with 3 functions (Sales - Marketing - Supply Chain) approved & aligned by CEO/Senior Management/Middle Management ♦ Accomplished the One Number deal thanks to the support by the Sales team; the forecast became the sales target ♦ With the advent of Pandemic, a shift in the consumer buying habits, exponential growth in E-commerce channel; identified an opportunity with Amazon.ae implementing Vendor Flex program in record time Technical Skills/Knowledge applied or acquired. ◉ Stakeholder management occupied a considerable amount of time; ensured proper dissemination of information in the organization supporting key decision on future forecast ◉ Demand fluctuations due to the pandemic created ad hoc supply requests; deep analytical dives were performed to better understand their impact ◉ Utilized CSCP course knowledge
Demand Planning Manager
Agthia Group PJSCDemand Planning Manager
Jul. 2017 - Nov. 2019United Arab Emirates, Abu DhabiA leading Abu Dhabi based F&B manufacturing company with assets located in UAE, KSA, Turkey, Oman & Egypt. Established in 2004 with a portfolio ranging from Water, Juices, Dairy, Baked Goods, Flour & Feed to Processed Foods. Very much worked and operated independently • Led the monthly demand meetings with Brand and Sales teams; ensured requirements validated while historical data analysed and understood to challenge assumptions as and when necessary and, appropriately escalated any issues that could not be closed • Developed, documented, updated and challenged the factors and assumptions supporting the demand plan • Ensured internal teams followed and adhered to the timelines in line with Sales and Operational process Major challenges faced; ◾ Getting consensus from the Sales team and key insights related to performance variations versus the forecast ◾ Supply driven organization - no scrutiny or accountability in the downstream Supply Chain on the demand variation outliers ◾ No demand planning processes in place to tie in the S&OP process ♦ Proactively monitored and engaged with sales team; significantly improved demand plan accuracy of water and dairy categories ♦ Achieved a level of adherence as the importance of demand planning meeting was recognized by the Sales team; their contribution and inputs added-value to the consensus demand plan ♦ Implemented value-added processes to growing business in the HORECA channel; increased visibility, better sales management while supported supply chain team to effectively manage the complexity of increasing numbers in SKUs of the private label business Technical Skills or Knowledge applied or acquired; ◉ Managed Demand Plan exclusively using MS Excel ◉ Skills advanced in manual statistical forecasting methods using MS Excel, data structuring and process mapping ◉ Upgraded existing knowledge to better manage complexity, multi-task and manually manage a large portfolio of SKUs.
Regional Demand & Supply Planning Manager - Nestlé Middle East FZE
Nestlé Health ScienceRegional Demand & Supply Planning Manager - Nestlé Middle East FZE
May. 2016 - Jun. 2017Dubai, United Arab EmiratesThe pharmaceutical arm within the Nestlé Group offering innovative and breakthrough products in the field of medical nutrition creating a paradigm shift in the way doctor’s view patient’s nutritional needs and how consumers manage their health Team leader, leading a demand planner, supply planner, customer service executive & events coordinator • Managed the relationship and information flow between D&SP functions, external business partners (NESTRADE), customer service providers, internal corporate stakeholders, distributors and factories • Contributed to the strategic (3+ years) and tactical (18 months) business planning via the Monthly Business Planning Cycle Major challenges faced; Nestle Health Science operated as a separate BU from Nestle Middle East when it came to S&OP process ◾ Nestle Health Science was not integrated into SAP therefore all operations handled by a 3rd party based out of Switzerland - acted as middlemen consolidating the data and order requirements to send to our 3rd party provider NESTRADE ◾ Nestlé Health Science is distributor-based (with varying maturity levels) business model operating across 12 countries, importing from 10 factories, with lead time ranging 3-6 months. ♦ Implemented Nestle S&OP - Monthly Business Planning Cycle; integrated across the wider Nestle ME group ♦ Led the implementation of SAP in the Nestle Health Science BU in record time (4 months vs projected 6 months) establishing independence from NESTRADE integrating operations in Nestlé ME ♦ Implemented the S&OP process with our distributor in KSA. We reduced variations in the orders achieving a 100% order fulfilment without OOS Technical Skills or Knowledge applied or acquired; ◉ New to SAP implementation; worked late nights - coordinated with different factories to ensure workflows were executed flawlessly ◉ Stakeholder management, as well as cross-functional collaboration during SAP implementation, also managed distributors and Nestle 3rd party providers
Regional Category Demand Manager - Nestlé Infant Nutrition (NIN) - Nestlé Middle East FZE
NestléRegional Category Demand Manager - Nestlé Infant Nutrition (NIN) - Nestlé Middle East FZE
Mar. 2014 - Apr. 2016Dubai, United Arab EmiratesPart of larger Nestlé Group, one of the oldest divisions that deliver on the nutrition of breastfeeding mothers and newborn babies’ nutritional needs during the initial 1000 days from birth! • Optimized Demand and Supply Planning processes; developed tools to deliver tangible benefits such as increased efficiencies • Consistently achieved sustainable Demand Plan Accuracy (DPA) improvement: accuracy level and variability, bias balance • Communicated relevant information to Senior Management (following Consensus Demand Planning process); ➛ Identified gaps, detailed impacts of proposed actions and related tradeoffs, ensured actions and realistic Demand Plans and deliverables. ➛ Use of appropriate statistical models and parameters, interpret results to generate accurate base demand forecasts Major challenges faced; ◾ First time in using SAP Training systems ◾ Shifting focus from Sales towards Operation; more of a business support function ◾ Lack of best practices and knowledge transfer ♦ Part of the winning team - achieved world-class KPI results among 6 categories within Nestle ME in 2015 (The DSP Contest!) ♦ Maintained high levels of forecast accuracy with a low BIAS (low forecast variability) Technical Skills or Knowledge acquired; ◉ SAP Functional Knowledge ◉ Introduction to strategies on utilizing S&OP and the impact it has on a business ◉ Data cleansing, Excel reporting, KPI aggregation and reporting
Channel & Category Sales Development Manager  - Nestlé Breakfast Cereals - Nestlé Middle East FZE
Cereal Partners Worldwide (Nestlé & General Mills)Channel & Category Sales Development Manager - Nestlé Breakfast Cereals - Nestlé Middle East FZE
May. 2010 - Feb. 2014Dubai, United Arab EmiratesEstablished in 1990, Cereal Partners Worldwide (CPW) is a joint venture between Nestlé & General Mills; with famous and revered brands like NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. Led and defined the strategies and plans to deliver Category/Subcategory growth based on consumer, shopper and customer requirements for 2 market clusters; Levant (Lebanon, Jordan & Palestine – 2010 – 2011) & Emerging Markets (Iraq, Iran, Oman & Palestine – 2011 – 2014) • Recommended clear promotional guidelines; shopper understanding and current market knowledge • Oversaw all promotional investments; ensured proper revision and evaluation • Worked towards achieving Category Channel targets/KPIs (NPS, RIG, TS, CCS, Forecast accuracy) Major challenges faced; ◾ Encountered a dominant player (Kellogg’s) whose budgets and retail presence were surmountable ◾ Limited budgets versus the growth opportunities presented in the strategic plans ◾ Lack of awareness of Nestle Cereal brands ♦ Bypassed Kellogg’s market share within 11-months (2011) by 300bps; becoming a strong number 2 player in the Lebanese market ♦ Won 2013 Iraqi market of the year; represented the largest double-digit sales growth among all the ME countries ♦ Led Trade Marketing function in the implementation of the Nestle S&OP process (MBPC) for Nestle Middle East Technical Skills or Knowledge applied or acquired; ◉ Acquired steps to Budget Planning ◉ Transforming strategic into tactical and operational plans to achieve the agreed targets ◉ Applied local Lebanese market knowledge and consumer insights gained from the previous retail experience
Key Account Manager - J&J Division
FATTAL GROUPKey Account Manager - J&J Division
Apr. 2008 - Apr. 2010Lebanon, Beirut
Purchasing Manager
Le CharcutierPurchasing Manager
Jun. 2003 - Mar. 2008Lebanon, Beirut
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