Andora Accesorios Creative Director
Feb. 2014 - Aug. 2018Caracas, Federal District, Venezuela• Implemented both online and offline marketing strategies as a fashion/jewelry online store for Venezuela, Panamá, and Miami markets, including Social Media Management, TV, Radio, and Fashion Events presence, Pricing, and Segmentation.
• Designed and develop brand equity and led customer services and import/export product processes.
• Achieved an 80% increase in all social media followers in less than 3 years after entering the company.
• Accomplished net sales increment of 30% in the first year, increasing net sales by more than 40% each year.
• Succeeded in brand internationalization, working in Panamá, Miami and Spain markets after 1 year at Andora.
• Led Andora´s debut on Venezuelan important fashion events and TV/Radio channels.