Leilah Potter - Head of Growth, Sprout Performance Partners

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Roles

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Business Owner

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Engineer

Geos

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India

Work Background

Sprout Performance PartnersOperations and Growth Manager

May. 2023Cape Town, Western Cape, South Africa · Hybrid

OneDayOnly.co.zaHead Of Digital

Mar. 2022 - Apr. 2023Cape Town, Western Cape, South Africa

IncubetaLead Solutions Consultant

Feb. 2019 - Mar. 2022Cape Town Area, South Africa1. Designing and implementing cross-channel digital advertising strategies in close collaboration with: a. Executive Leadership b. Fellow Solution Consultants c. Analytics and Data teams d. Commercial Teams e. Implementation Teams f. Client Representatives With the intent of drawing up technical solutions documents that encompass SOW's, audit and best practice documentation, Blueprints and guidance on migrations, onboarding and implementation. 2. Contribute to the design and delivery of internal and external training and enablement programmes and workshops 3. New business proposal generation and delivery. 4. Team mentorship, career-path development and personal KPI measurement

IncubetaHead of Operations | Northern Europe & UK

May. 2017 - Jan. 2019Cape Town Area, South AfricaManaging the day-to-day operations management & performance output for a team of Media Traders, focusing on the Northern-European Region, my responsibilities include: 1. Working with Traders on daily escalations, improving process, solving & documenting tech discrepancies / bugs. 2. Testing, implementing & documenting new platform features and the establishment of best-practice protocols 3. Training new individuals and structuring team to ensuring maximum motivation 4. Monitoring team & client profitability, working alongside the Traders & Northern-Europe Executive Management Team to ensure KPI's & targets are met. Core technologies used: Google Marketing Platform (GMP) Xandr (Formerly, Appnexus) Meta Linkedin Ads Twitter Ads Google Ads

IncubetaSenior Programmatic Media Trader

Feb. 2013 - Mar. 2017Cape Town, Western Cape, South Africa- Employ strategic campaign setups and management tactics across Programmatic channels to maximise performance and revenue. - Daily monitoring, optimisation and reporting of campaigns. - Collaboration with development teams and first level troubleshooting and triage on technical and performance related issues. - Territories worked in: Latin America, Africa, Europe, Australia. Core Technologies Used: Google Marketing Platform (GMP) Xandr (Formerly, Appnexus) Meta Twitter Ads LinkedIn Ads

IncubetaDemand Side Campaign Manager

Mar. 2012 - Feb. 2013Cape Town, Western Cape, South AfricaResponsible for booking and managing online campaigns in Google Campaign Manager (CM360), Sizmek (Formerly, Mediamind) and Facilitate. Reporting on their performance and troubleshooting where necessary. Liaising with webmasters/publishers, creative agencies, advertisers and Media agencies predominantly in DACH and Benelux.

IncubetaData Analyst

Mar. 2011 - Apr. 2012Cape Town, Western Cape, South AfricaReview and validate data to ensure consistency, integrity and accuracy. Research and analyse data for customers on campaign results. Customised reporting. Optimise workflows. Coordinate reports with a minimum error rate. Basic Campaign Trafficking on Google Campaign Manager (CM360) and Ads Manager (GAM)

Blend Property GroupGeneral Administrator and Junior Executive Assistant

Jun. 2010 - Mar. 2011- Provided General Support to the Operations Team - Created and Maintained Property Broker Database. - Compiled Property and Art Work Portfolio’s - Prepared presentations, excel worksheets and word documents - Updated Content on Company Website - Scheduled Meetings & Co-Ordinated Executive Diaries - Daily Communication & Reporting to Executive Management Team - General Administrative Functions