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Work Background
Home Advantage LimitedFounder & Managing Director
Mar. 2019Auckland, New ZealandHome Advantage was created to provide Kiwis with easy access to financial planning and advice services with a view to help improve financial wellbeing. It is a travesty that 85 % of hard working Kiwis are in financial strife at the time of retirement. And this malaise effects all parts of society; you have doctors, engineers and even chartered accountants - who after working for 40 years, paying their taxes diligently, raising families and still finding time to volunteer, find out that the superannuation is a pittance and won't afford a reasonable quality of life for the 20 + years on average they have after retirement.
New Zealand China Development GroupDirector, New Zealand Operations
Oct. 2014 - Mar. 2016AucklandPromoting Investment, Immigration, Trade and Cultural Exchange between China and New Zealand.
New Zealand Middle East Development GroupDirector
Mar. 2014 - Mar. 2016AucklandFocussed on promoting a number of strategic investment opportunities in and around New Zealand to foreign direct investors in the Middle East.
OricaCommercial Manager
Aug. 2010 - Sep. 2011Mt. Maunganui, BOP and AucklandOverall leadership and management of the commercial team in the dairy and F&B segments of Orica’s Process Cleaning Technologies (PCT) division, with full EBIT responsibility for a $60 M per annum revenue budget. • Developed and implemented effective strategies, tactics and business plans to grow revenue, profits and market share in the Dairy and F&B markets. • Achieved above budget growth in a recessionary climate.
• Developed and implemented sound enterprise level relationship/account management framework for retaining and growing key customers. • Ensured contract rollover for Orica’s single largest client through building effective relationship roadmap and framework..
• Led, coached and developed team to improved performance and results. • Reviewed and improved systems and processes to create efficiencies and cost reduction.
• Reviewed and modified service levels to ensure client profitability.
• Led all major business development activities, including project managing all major tenders.
• Won the single largest national F&B tender worth over $6M.
• Ensured the team was compliant with and pro-actively contributing to company SH&E standards and programmes
• Leveraged internal R&D in the development of efficient product development (NPD) process, resulting in reduction of commercialisation/market roll out time and cost.
• Represented PCT division on Orica Management Team. • Assisted PCT Business Manager leverage NZ best practice in Australia and South America markets.
10X Kaipara RodneyBusiness Coach
Jan. 2010 - Dec. 2010AucklBusiness development, sales, marketing and delivery of coaching to SMEs in the Rodney-Kaipara region of Auckland working with clients of Accountancy Practise Baldry & Sanford.
The Upwards Pine LimitedChief Executive
Jul. 2009 - Apr. 2022Albany, North Shore, Auckland, New Zealand.I have parked this business to focus on Home Advantage; the company I created to help my fellow Kiwis improve their financial wellbeing through financial planning and advice. Rainmaker, business coach and consultant for SMEs. Have helped a number of companies effectively roll out their business operations into the New Zealand market, and others to sustainably improve their operations, culture and profitability. Current focus is the financial planning/advice and wealth creation sector. I work with a number of reputable Financial Advisers, in their quest to help Kiwi families and individuals acquire financial independence through the financial advice and planning process. Additionally, I have also created and implemented structured lead generation and business development channels, which have contributed on average 50%, or more to the annual revenues and bottomline of the advisers. This is all done while keeping the end-customers interests squarely as priority number 1, being industry regulation compliant and eventually adding significant value and benefit to the the end-customer's financial well-being. I have personally conducted 646 InHome Consultations and signed up 90 % of those visited for a full spectrum Financial Plan. I own and operate couple of companies that facilitate the work in this industry. The Upwards Pine also helps and can help export oriented NZ companies scope and qualify market opportunities in the South Asia, Middle East, Central Asia and Southeast Asia regions, where I maintain a strong network of business and government contacts.
LeasePlanNational Sales and Marketing Manager
Oct. 2007 - Aug. 2009Auckland, New Zealand• Overall national sales and marketing leadership.
• Strategy formulation and implementation.
• Achieved 800 % growth in new units (2008).
• Coaching, training and performance improvement.
• Key stakeholder relationship management.
• Established brand leadership in competitive market.
• Responsible for advertising, media planning, events and promotions.
• Developed effective Internal and external communications.
• Responsible for new product development and market launch.
• Market Intelligence and analysis.
• Website development and optimisation.
• Developed effective end-to-end sales and CRM process.
• Responsible for Trans-Tasman business coordination.
OfficeMaxSales Manager
Nov. 2005 - Sep. 2007Auckland, New Zealand• Sales and territory management with full bottom-line responsibility.
• Led, coached and managed a team of sales, category specialists, and service delivery professionals.
• Achieved above budget results and a growth of 20 per cent over previous year.
• Led the strategic bid preparation and presentation process to for all major tenders.
• Responsible for retention and new business development.
• Developed and implemented effective sales strategies to optimise growth and market share.
• Responsible for team building, coaching, training of sales team to improve performance and results..
• Developed and maintained strategic relationships with key customers, service providers and suppliers.
New Zealand PostKey Account Manager
Sep. 2004 - Oct. 2005Auckland and BOP, New Zealand.Responsible for developing and maintaining strategic enterprise relationships with a portfolio of key corporate and government clients with total annual revenue of over $ 20 million. • Responsible for growing revenue through effective representation of NZ Post group’s collective capabilities.
• Exceeded budget/target in all quarters of the financial year.
• Led virtual teams to win, retain and grow business.
• Was appointed resident sales specialist for New Zealand power sector – managed largest power sector accounts.
• Responded to and project managed RFPs to win contracts.
• Won landmark RFP worth $15 M in revenue for iconic New Zealand corporate business.
• Developed comprehensive Client Account Plans to build effective partnerships and drive growth with key clients.
• Responsible for contracts and execution of service implementation.
KiwibankBusiness Development Manager
Jun. 2003 - Sep. 2004Auckland, New Zealand.• Responsible for growing Kiwibank's market share for agency services in the Auckland market.
• Facilitated financial transactions between organisations and their customers.
• Signed on 6 new clients in 12 months for a increment of $500K to revenue.
• Managed the account of Kiwibank agency services largest corporate customer in Auckland, Genesis Energy.
• Tripled ebill customers through developing and implementing a joint promotion plan with key customer.
• Developed new services, code named `VOID’ for American Express customers.
• Provided customer insight and input to assist marketing division develop new products and services . • Key Account management and new business development.
• Project management and service implementation. • Contract negotiations.
Metromedia Technologies International IncCountry Manager, Regional Markets Manager
May. 1996 - Dec. 2002South Asia/Central Asia marketsDeveloped and implemented national and regional operations for the world’s largest Out-of-Home (OOH) advertising company from scratch to market leadership and augmented market development in a region spanning 6 countries of South Asia/Central Asia. • Overall leadership of company operations with full EBIT responsibility.
• Start-up operations; company registration, setting up of physical office, acquiring all government permits and licenses, appointment of company bankers, auditors, service providers and staffing.
• Responsible for the recruitment, training and management of sales, admin, finance and operations staff.
• Created efficient supply chain and sales channels for products and services,
• Developed and implemented overall sales and marketing strategy to become market leaders within the first 3 years of market entry.
• Provided consultancy services for the design and execution of OOH national and regional advertising and media campaigns. • Designed and implemented programme of national seminars and workshops to advertising companies, advertisers, media companies, government agencies towards uplifting OOH practices and standards. • Augmented the regional business interests and growth in adjoining markets, including finding new regional customers for our Bangalore plant in India.
• Developed and implemented business strategies for the region in consultation with regional head office in Brisbane.
Blazon AdvertisingGeneral Manager/Account Director
Jul. 1995 - May. 1996Islamabad, Pakistan.• Established company branch office for leading national advertising company, including the hiring, induction training and management of staff.
• Overall management of branch office.
• Account director for several key accounts including the largest national blue chip account.
• Grew business through acquisition of new accounts.
• Led the creative team in the development and execution of advertising campaigns.
• Media planning, brand management, PR, communications and sponsorships.
• Introduced world-class standards/technology in Out-of-Home advertising.
• Government and key stakeholder liaison and coordination.
MG Associates/Akhtar AssociatesManagement Consultant
Feb. 1991 - Jul. 1995Islamabad, Pakistan.As part of the world bank financed consultancy team, proposed a new organisational structure related to the former T&T department for our client, the government of Pakistan. This led to the formation of the Pakistan Telecommunications Corporation, considered a major milestone in the country's privatization process. • Consultancy services were rendered in the areas of Organisation Development and Restructure, Manpower Planning, Performance Evaluation, Salary Systems & Incentives, Labour Relations, Staff Welfare and Tariff. • Formed joint partnership between MG Associates and M/s Sumitomo Corporation and led the combined team to win the tender for installing 200,000 telephone lines on `Build Lease Transfer' (`BLT') basis. • As Director and consultant for Akhtar Associates, also rendered consultancy services, coordinated/managed consultancy projects and developed new business contracts in the fields of tourism, recreation, power generation, telecommunications, construction, insurance, and import-export trade.
Overseas Economic Cooperation Fund, JapanProgram Coordinator
Aug. 1988 - Feb. 1991The Pakistan Mission Office, Islamabad.• Established formal country operations for the OECF ODA (`Official Development Assistance') programme to Pakistan, worth US $ 600 million per annum.
• Set up office/infrastructure/administration staff hire/facilitated signing of relevant protocols with government departments. • Coordinated and implemented all programme activities.
• Rendered inputs in sector studies, project appraisals, loan evaluations and technical appraisals.
• Assisted the Chief of Mission with loan negotiations and policy dialogue with the government and executing agencies.
• Coordinated and facilitated disbursements, procurement, and project implementations.
• Facilitated post-evaluation reports and analysis.
• Developed and delivered training seminars for executing agencies.
General AviationCommercial Pilot & Flight Instructor
Jan. 1980 - Dec. 1987Piloting charter flights out of Fort Worth Texas and conducting ground and flight instruction for trainee pilots. Also did an 18 month stint as Corporate Manager General Aviation & Aircrew Licencing with the CAA (Civil Aviation Authority).
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