Maria Grillo - Content strategy consultant, Betterfly

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Work Background

BetterflyContent Strategy Consultant 🦋💚

Nov. 2023

Balanz Capitalhead of branding

Jan. 2017 - Nov. 2023Brand development. Communication, media and social media strategy. Category and consumer insights generation. Brand strategy: Brandbook and Visual ID development and implementation. Brand Keeper.

KUM KUM Centro CulturalCo-Founder

Sep. 2017 - Sep. 2019Buenos Aires Province, ArgentinaCultural interest projects to feed my arty self ;)

Grand CentralCo-Fouder

Jan. 2015 - Feb. 2017Buenos AiresBranding and Communication Bureau based in Buenos Aires, working for Argentina, EU and USA. Mkt plan development. Strategic Planning. Consumer insights generation. Innovation workshops. Innovation funnel development.

CapochaFounder

Mar. 2007 - Jan. 2017Advertising and Branding Agency. Founder. Director. Strategic Director. Coca Cola for Aquarius, Bonaqua, Fanta, Coca Cola, Powerade and Sprite; Unilever for Axe, Impulse, Rexona, Sedal, Knorr, Tresemme and Vaseline; Quilmes; Personal; Falabella; CMR Falabella; Sodimac; Samsung; Arcor; Sancor; Topper; Puma; Hitachi; Buenos Aires Government; Volvo, Land Rover and Jaguar; Eidico; Bic; Sofar Buenos Aires. Capocha Joint Ventures: Grupo Gallegos (Ad Agency, Los Angeles) for Coca Cola and Dr Peppers. Euro RSCG Buenos Aires for Claro and Kinder. Grey Argentina for P&G. Carried out ideas and new approaches every step of the way. Our main goal was the same every day: have working-fun! And of course, that our brands were beloved. Advertising campaings. Strategic Planning. 360 implementations. Great Graphic Design & Illustration!

Capocha LondonCo-Founder

Feb. 2010 - Feb. 2014London, England, United KingdomCapocha London / Advertising and Branding Bureau / Co-Founder. Exclusive Creative and Branding Bureau for Unilever UK.

Leo BurnettHead Of Design

Jan. 2003 - Jan. 2007

Grey TM DesignGraphic Designer

Jan. 2002 - Jan. 2003

Craverolanis - The Sales Machine Euro RSCGGraphic Designer

Jan. 2001 - Jan. 2002