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Work Background
Content Strategy Consultant 🦋💚
BetterflyContent Strategy Consultant 🦋💚
Nov. 2023
Co-Founder
KUM KUM Centro CulturalCo-Founder
Sep. 2017 - Sep. 2019Buenos Aires Province, ArgentinaCultural interest projects to feed my arty self ;)
head of branding
Balanz Capitalhead of branding
Jan. 2017 - Nov. 2023Brand development. Communication, media and social media strategy. Category and consumer insights generation. Brand strategy: Brandbook and Visual ID development and implementation. Brand Keeper.
Co-Fouder
Grand CentralCo-Fouder
Jan. 2015 - Feb. 2017Buenos AiresBranding and Communication Bureau based in Buenos Aires, working for Argentina, EU and USA. Mkt plan development. Strategic Planning. Consumer insights generation. Innovation workshops. Innovation funnel development.
Co-Founder
Capocha LondonCo-Founder
Feb. 2010 - Feb. 2014London, England, United KingdomCapocha London / Advertising and Branding Bureau / Co-Founder. Exclusive Creative and Branding Bureau for Unilever UK.
Founder
CapochaFounder
Mar. 2007 - Jan. 2017Advertising and Branding Agency. Founder. Director. Strategic Director. Coca Cola for Aquarius, Bonaqua, Fanta, Coca Cola, Powerade and Sprite; Unilever for Axe, Impulse, Rexona, Sedal, Knorr, Tresemme and Vaseline; Quilmes; Personal; Falabella; CMR Falabella; Sodimac; Samsung; Arcor; Sancor; Topper; Puma; Hitachi; Buenos Aires Government; Volvo, Land Rover and Jaguar; Eidico; Bic; Sofar Buenos Aires. Capocha Joint Ventures: Grupo Gallegos (Ad Agency, Los Angeles) for Coca Cola and Dr Peppers. Euro RSCG Buenos Aires for Claro and Kinder. Grey Argentina for P&G. Carried out ideas and new approaches every step of the way. Our main goal was the same every day: have working-fun! And of course, that our brands were beloved. Advertising campaings. Strategic Planning. 360 implementations. Great Graphic Design & Illustration!
Head Of Design
Leo BurnettHead Of Design
Jan. 2003 - Jan. 2007
Graphic Designer
Grey TM DesignGraphic Designer
Jan. 2002 - Jan. 2003
Graphic Designer
Craverolanis - The Sales Machine Euro RSCGGraphic Designer
Jan. 2001 - Jan. 2002

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Transformative Branding & Strategic Marketing
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