Beverly Panganiban - Partnership Development Manager, StyleDoubler Ltd.

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Work Background

StyleDoublerPartnerships Development Manager

Aug. 2022Summary: Manage influencer relations, plan campaigns, and oversee implementation for SEA markets (Malaysia, Philippines, Singapore). Guide junior team members and recommend improvements for smoother campaign execution. Responsibilities: - Build relationships with media, KOLs, and agencies for collaborations. - Research and identify suitable KOLs across digital platforms. - Develop a list of influencers based on brand criteria. - Negotiate costs and ensure timely submission of influencer lists. - Coordinate with KOLs regarding requirements and deliverables. - Collaborate with team members to execute promotional campaigns. - Liaise with brands for timely product delivery to influencers. - Ensure compliance with messaging and visual requirements. - Conduct follow-ups to ensure timely draft submissions. - Aid in checking drafts and requesting revisions if needed. - Record content on implementation sheet for monitoring purposes. - Obtain content insights and record accordingly. - Achieve brand's KPIs through brainstorming solutions. - Process payment according to agreed terms. -Supervise junior team members in Malaysia & Philippine markets.

.zeroInfluencer Relations Lead

Feb. 2021 - Jul. 2022Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place to deliver solid ROI for clients Will serve as a “gatekeeper” for all influencer partnerships globally, acting as a brand steward in evaluating and strategically selecting influencer partners to promote our brands Create meaningful relationships with online influencers to deliver above and beyond content and engagement to generate revenue across our brands Foster and maintain productive and influential client relationships Identify solutions and work with teams and independently to drive client success and grow relationships Establish and manage the influencer relations team or department Continuously improve the processes to ensure utmost productivity and efficiency of workflows Mentor the team members in the processes of influencers outreach and negotiation Monitor all influencer campaigns and evaluate performance of all published content Ensure creation of quality content by the influencers Devise strategies for effective selection and outreach of suitable influencers Foster great relationship with other departments to ensure and optimize the usage of content produced by influencers Constantly seek new trends in influencer marketing and apply it accordingly Drive team members to hit their individual KPI Urge innovation in the team to introduce fresh ideas that would benefit the brands Consistently adapt to working creatives in terms of ad performance and push to apply it on influencers' content Brainstorm new and fresh content ideas not just for the influencers, but for the whole marketing department. Recruit and onboard affiliate partners to establish and solidify new customer journey and contribute more sales Partner with different websites to make products appear at rank 1 positions in relevant listicles.

FOREODigital PR Consultant

May. 2018 - Feb. 2021This key role will make sure that planned budgets on content advertising are effectively spent by making partnerships with websites and influencers, or working on self-service content distribution networks and various other media partners for the Philippine market. The scope of work includes researching and establishing contacts, analyzing offers, handling the process of content creation with partners, monitoring and evaluating campaigns and much more. Collaborate with all members of the media team and colleagues from global offices to complete all processes in producing quality content. DIGITAL PR/CONTENT RESPONSIBILITIES Become a specialist that knows everything about paid content distribution and paid PR placements Independently manage assigned markets and be responsible for the cost effectiveness of all placements booked and content created. Protect the online reputation of the products by making sure the audience sees a positive impact. Receive queries coming in from team members and PR/Marketing and market managers, PR agencies. Implement strategies & roadmaps for for digital campaigns. Implement execution plans, guide team members, create reports. Track, record and performance data evaluation of everything what is done, come up with unified metrics and data collection. Review all delivered content before publishing. Keep an eye on digital content media trends globally and on the assigned market, test new formats and optimize. Manage & follow-up with people so that things would be delivered. SOCIAL MEDIA MANAGEMENT RESPONSIBILITIES Grow the local Philippine Instagram account of FOREO by implementing tactics such as but not limited to: posting relevant user-generated content with good aesthetics regularly, conducting giveaway contests with partner influencers, continuously building community by responding to customers' concerns via direct messages and comments and planning strategies on how to create more engagement with existing and target followers.

FreelancerDigital Marketer | Copywriter

Mar. 2017 - Apr. 2018Manage social media accounts such as Facebook and Instagram by maintaining timeliness of the posts about promos, events, answering to comments and private messages to achieve customer service satisfaction; conducting contests to achieve new followers and existing ones to help spread brand awareness in digital and boosting the promo posts so more people will be aware resulting to sales. Engage regional micro-influencers to establish the brand in various local areas in the country Ensures that all website content is accurate, accessible, consistent and up-to-date by systematically checking and updating web pages and removing outdated information in a timely basis. Write amazing and compelling Facebook advertising copy and text for company’s various products according to function, unique selling proposition and angles. Introduction and video are given before each copywriting task. Receive and review information regarding client’s social media advertising needs such as objective, message, media etc. Activate and implement client’s ad campaign using Facebook Business Power Editor Monitor client’s ad spending versus montly budget Create monthly report about status and progress of clients’ Facebook Ad Campaigns

ATC Healthcare International CorporationPR & Media Specialist

Aug. 2016 - Feb. 2017Taguig CityJOB SUMMARY *Responsible for handling all aspects of planned publicity campaigns and PR activities during periods of crisis. Tasks and Responsibilities *Planning publicity strategies and campaigns *Conceptualizing PR stories monthly *Distributing PR articles regularly *Dealing with inquiries from the public, the press and related organisations *Organizing promotional events such as press conferences, open days, exhibitions, tours and visits *Speaking publicly at interviews, press conferences and presentations *Providing the internal organization with information about new promotional opportunities and current PR campaigns progress *Daily monitoring of press releases being published *Analyzing media coverage both in print and digital *Enriching contacts in print and digital media *Collaborating with bloggers and digital influencers to promote products *Accommodating possible event sponsorships