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Work Background
StyleDoublerPartnerships Development Manager
Aug. 2022Summary: Manage influencer relations, plan campaigns, and oversee implementation for SEA markets (Malaysia, Philippines, Singapore). Guide junior team members and recommend improvements for smoother campaign execution. Responsibilities:
- Build relationships with media, KOLs, and agencies for collaborations.
- Research and identify suitable KOLs across digital platforms.
- Develop a list of influencers based on brand criteria.
- Negotiate costs and ensure timely submission of influencer lists.
- Coordinate with KOLs regarding requirements and deliverables.
- Collaborate with team members to execute promotional campaigns.
- Liaise with brands for timely product delivery to influencers.
- Ensure compliance with messaging and visual requirements.
- Conduct follow-ups to ensure timely draft submissions.
- Aid in checking drafts and requesting revisions if needed. - Record content on implementation sheet for monitoring purposes. - Obtain content insights and record accordingly. - Achieve brand's KPIs through brainstorming solutions. - Process payment according to agreed terms. -Supervise junior team members in Malaysia & Philippine markets.
.zeroInfluencer Relations Lead
Feb. 2021 - Jul. 2022Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place to deliver solid ROI for clients
Will serve as a “gatekeeper” for all influencer partnerships globally, acting as a brand steward in evaluating and strategically selecting influencer partners to promote our brands
Create meaningful relationships with online influencers to deliver above and beyond content and engagement to generate revenue across our brands
Foster and maintain productive and influential client relationships
Identify solutions and work with teams and independently to drive client success and grow relationships
Establish and manage the influencer relations team or department
Continuously improve the processes to ensure utmost productivity and efficiency of workflows
Mentor the team members in the processes of influencers outreach and negotiation
Monitor all influencer campaigns and evaluate performance of all published content
Ensure creation of quality content by the influencers
Devise strategies for effective selection and outreach of suitable influencers
Foster great relationship with other departments to ensure and optimize the usage of content produced by influencers
Constantly seek new trends in influencer marketing and apply it accordingly
Drive team members to hit their individual KPI
Urge innovation in the team to introduce fresh ideas that would benefit the brands
Consistently adapt to working creatives in terms of ad performance and push to apply it on influencers' content
Brainstorm new and fresh content ideas not just for the influencers, but for the whole marketing department.
Recruit and onboard affiliate partners to establish and solidify new customer journey and contribute more sales
Partner with different websites to make products appear at rank 1 positions in relevant listicles.
FOREODigital PR Consultant
May. 2018 - Feb. 2021This key role will make sure that planned budgets on content
advertising are effectively spent by making partnerships with websites
and influencers, or working on self-service content distribution
networks and various other media partners for the Philippine market.
The scope of work includes researching and establishing contacts,
analyzing offers, handling the process of content creation with
partners, monitoring and evaluating campaigns and much more.
Collaborate with all members of the media team and colleagues from
global offices to complete all processes in producing quality content.
DIGITAL PR/CONTENT RESPONSIBILITIES
Become a specialist that knows everything about paid content
distribution and paid PR placements
Independently manage assigned markets and be responsible for the
cost effectiveness of all placements booked and content created.
Protect the online reputation of the products by making sure the
audience sees a positive impact.
Receive queries coming in from team members and PR/Marketing and
market managers, PR agencies.
Implement strategies & roadmaps for for digital campaigns.
Implement execution plans, guide team members, create reports.
Track, record and performance data evaluation of everything what is
done, come up with unified metrics and data collection.
Review all delivered content before publishing.
Keep an eye on digital content media trends globally and on the
assigned market, test new formats and optimize.
Manage & follow-up with people so that things would be delivered.
SOCIAL MEDIA MANAGEMENT RESPONSIBILITIES
Grow the local Philippine Instagram account of FOREO by
implementing tactics such as but not limited to: posting relevant user-generated content with good aesthetics regularly, conducting
giveaway contests with partner influencers, continuously building community by responding to
customers' concerns via direct messages and comments and planning strategies on how to create more engagement with existing and target followers.
FreelancerDigital Marketer | Copywriter
Mar. 2017 - Apr. 2018Manage social media accounts such as Facebook and Instagram
by maintaining timeliness of the posts about promos, events,
answering to comments and private messages to achieve
customer service satisfaction; conducting contests to achieve
new followers and existing ones to help spread brand
awareness in digital and boosting the promo posts so more
people will be aware resulting to sales.
Engage regional micro-influencers to establish the brand in
various local areas in the country
Ensures that all website content is accurate, accessible, consistent
and up-to-date by systematically checking and updating web
pages and removing outdated information in a timely basis.
Write amazing and compelling Facebook advertising copy and
text for company’s various products according to function, unique
selling proposition and angles. Introduction and video are given
before each copywriting task.
Receive and review information regarding client’s social media
advertising needs such as objective, message, media etc.
Activate and implement client’s ad campaign using Facebook
Business Power Editor
Monitor client’s ad spending versus montly budget
Create monthly report about status and progress of clients’
Facebook Ad Campaigns
ATC Healthcare International CorporationPR & Media Specialist
Aug. 2016 - Feb. 2017Taguig CityJOB SUMMARY
*Responsible for handling all aspects of planned publicity campaigns and PR activities during periods of crisis. Tasks and Responsibilities
*Planning publicity strategies and campaigns *Conceptualizing PR stories monthly
*Distributing PR articles regularly
*Dealing with inquiries from the public, the press and related organisations
*Organizing promotional events such as press conferences, open days, exhibitions, tours and visits
*Speaking publicly at interviews, press conferences and presentations
*Providing the internal organization with information about new promotional opportunities and current PR campaigns progress
*Daily monitoring of press releases being published
*Analyzing media coverage both in print and digital
*Enriching contacts in print and digital media
*Collaborating with bloggers and digital influencers to promote products
*Accommodating possible event sponsorships
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